When it comes to setting aside money to spend on digital marketing, businesses stick to the 5% rule. So your digital marketing spend — assuming that marketing = digital marketing, in your case — is 5% of your revenue. That said, most businesses, on average, allot 7-8% of their gross revenue to use for digital marketing. Read More
With its page experience algorithm, Google is bringing factors like a website's speed, mobile friendliness, and security (among others) to determine its search rankings.
So what does this mean for your SEO? Read More
Most of the visitors who land on your website aren't ready to buy from you. In order to turn these visitors into customers, you must 1) educate them about your services, 2) demonstrate how you offer the right solution for their needs, and 3) earn their trust (so they choose to work with you).
Email marketing is all about delivering Read More
SEO copywriting converts your website into a lead-generating channel that works 24*7*365 for you. It keeps adding a stream of fresh organic leads to your sales funnel consistently and automatically.
Not only are organic leads high-quality leads that convert the best, but they're free too (at least in a sense!). Read More
It's a lot like a blockbox how search engines like Google and Bing rank websites. The number of ranking factors or what bearing each of them has remains largely unknown.
A few ranking factors, however, are "officially" acknowledged by search engines. SEO suite providers also analyze their databases to identify the ones that seem to influence ranking. Read More
What do you find when you Google your brand name? When you search for it on Facebook, Instagram, or Twitter, what kind of posts do you see? What about review websites like Yelp?
Online reputation management is simply managing how your brand appears on all these places that people use to learn about you. Read More
One of the best ways to generate and convert leads for a local business is to offer localized content experiences. Creating localized content — or publishing blog posts and other content resources that naturally tie your business to your location — helps you position yourself as the top provider in your target area. Read More
If you Google "the best websites that use animations," you'll see roundups listing some really creative ones. This website, for instance, tops most lists of the best "animated websites." Read More
Organic or search leads are the BEST leads. If you nurture them well, about 16% of them convert.
That's why search engines remain one of the most crucial lead generation channels for small businesses... Read More
The coronavirus (COVID-19) forced many around the world to rethink everything, from work to school to everyday life. In response to work and school closures many people were forced to go online to keep up with business and learning. Out of necessity many companies have had to race to digitally transform their places of work... Read More
The ultimate aim of any business, whether small or large, is growth and profits. The importance of digital marketing in ensuring growth of a business cannot be stressed enough. The advent of technology has resulted in a boom of digital marketing to promote one’s business and is being seen more and more as the future of marketing. Read More
With recent changes in the Google Chrome browser, even website owners who do not do business from their site are being encouraged to encrypt. Websites without data encryption can cause significant issues for site visitors and owners by putting their privacy at risk. Read More
No doubt, branded content is the wave of the future because of the way it is currently evolving. The developers at Instagram have followed this ongoing evolution, and as a result, have built tools to permit businesses and content creators to incorporate branded content posts in their Instagram feeds and story ads. Read More
Here are the ten best digital marketing tips to try in order to create an effective and well-rounded digital marketing strategy. Read More
Instagram is a valuable marketing tool for business. In fact, with a business profile, you will gain access to insights that will tell you a great deal about your posts, stories, and followers. In other words, it is #instagood to market your services on Instagram Read More
Digital marketing trends are never static. They change every year, and sometimes, every quarter. Over the last year, different studies have discovered the marketing strategies which are producing the best results. Read More