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by 2Point

7 Best Cold Email Services in New York City

Haydn Fleming Chief Marketing Officer

Last update: Nov 20, 2023 Reading time: 7 Minutes

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At 2POINT, we recognize the critical role that cold email outreach plays in the world of business, especially in a dynamic and competitive market like New York City.

Effective cold email solutions are more than just communication tools; they are the key to business growth and networking.

Criteria for Choosing Cold Email Service Providers

Picking the right email marketing service in NYC is all about a few big things: Can your emails actually get to where they’re going (deliverability), can you keep an eye on them (tracking), and can you make them sound like they’re just for the reader (customization)?

Nail these, and your messages won’t just land – they’ll make an impact.

Provider #1: Saleshandy

Saleshandy stands out for making emails feel personal and keeping the conversation going.

Their mail merge feature allows for hyper-personalized content, which increases engagement rates.

With the capability to personalize emails using up to 20 custom fields, Saleshandy elevates the standard of cold emailing.

Additionally, their automated follow-up sequences, featuring up to 9 cycles with different trigger events, enhance engagement and boost deliverability.

Another notable feature is Sender’s Rotation, which allows connecting up to 50 email accounts. Your emails are less likely to end up in the spam folder.

Pricing for Saleshandy includes:

  • Outreach Basic at $25/month, offering unlimited email accounts and a total of 2,000 prospects.
  • Outreach Pro at $74/month, which includes everything in the Basic plan plus additional features like unlimited teammates and 30,000 total prospects.
  • Outreach Scale at $149/month, extending the Pro features with an even larger prospect and email limit.

“Saleshandy has revolutionized my marketing outreach, making it more efficient.” – Sean L.

Provider #2: Woodpecker

Woodpecker is the go-to for B2B teams, seamlessly integrating with Gmail and Outlook for personalized email campaigns and automated follow-ups.

Its AI-backed functionality helps in gauging the interest levels of recipients, making your outreach more effective.

Additionally, Woodpecker offers multi-channel outreach, email verification, and agency features for managing individual client accounts, making it a versatile tool for different email marketing needs.

Think of it as your email multi-tool.

Provider #3: is known for its comprehensive approach, combining prospect management, team collaboration, and email automation in a single dashboard. It’s like having a control center for all your email needs.

This platform is especially useful for designing workflows and managing automated email campaigns efficiently. It also offers spam tests and API integrations, adding to its versatility.

However, it’s important to note some drawbacks, such as weaker synchronization with Hubspot and inconsistent spam detection, which could be potential concerns for some users.

Provider #4: Mailshake

Mailshake offers a blend of personalized campaign creation and sales process automation. Basically, it mixes a personal touch with automation.

It’s noteworthy for its integrated phone dialer, allowing the addition of cold calling to your outreach sequence.

Compatible with Gmail, Outlook, and other email providers via SMTP, Mailshake offers a range of features including mail merge, A/B testing, lead capture, VOIP calls, and multi-channel outreach sequences, making it a great choice for comprehensive email marketing strategies.

It’s a bit like having a personal assistant who helps you reach out in multiple ways, whether you’re using Gmail, Outlook, or others.

Provider #5: Yesware

Yesware is known for its straightforward and effective approach to email tracking and campaign automation, making it ideal for sales teams.

It’s considered an all-in-one toolkit for sales professionals, offering features like multi-channel campaigns, email tracking, Gmail and Outlook extensions, a meeting scheduler, email templates, detailed analytics, and integrations with LinkedIn and CRMs.

Yesware’s pricing models are also worth noting, with options suitable for different scales of operation, ranging from the Pro plan at $15 per user per month to the Enterprise plan at $65 per user per month.

Provider #6: is all about getting your emails read. It focuses on deliverability and efficient sales processes.

Its auto-warmer feature and built-in deliverability tools ensure emails land in the primary inbox.

Features like automated follow-ups, email tracking, out-of-office reply detection, and more add to its appeal.

The review ratings for are generally high too, with users like Hans S. praising the product and its support team: “Very satisfied with the product. Their ‘kick ass support’ team responds within minutes, which is really impressive.”

Provider #7: is like having a smart assistant for your sales efforts, using AI to give your performance a boost.

Its strengths lie in multi-touch sequences, detailed email analytics, and the integration of all sales tools and CRM activities on one platform.

However, there are drawbacks to consider, such as its expensive pricing, complicated user interface, and limited integration with Google Sheets.

Bottom Line

Each of these seven awesome choices in our email service provider list offers unique benefits for cold email services in New York City.

We encourage you to explore these options to find the best fit for your outreach needs. The right provider can really impact your marketing strategy’s success.

Get started with 2POINT today.

FAQs on Cold Email Services in New York City

What makes a bulk email service provider stand out in New York City?

High deliverability rates are essential; this ensures your emails reach their intended recipients without being caught in spam filters. Personalization capabilities are crucial as well; they allow for tailored messages that resonate better with your audience, crucial in a market as diverse as New York City. Robust tracking and analytics are also essential, giving insights into the effectiveness of your campaigns and enabling data-driven adjustments. Additionally, a provider that offers excellent customer support and user-friendly interfaces will stand out.

How important is personalization in cold email campaigns?

Personalization in cold email campaigns transforms a generic outreach into a more engaging and relevant experience for the recipient. They show that you’ve taken the time to understand your audience, increasing the chances of a positive response. This involves using the recipient’s name, referencing specific interests or needs, or tailoring content based on their industry or role. In an era where inboxes are flooded with generic messages, personalization helps your email stand out and can improve open and response rates.

Are automated follow-ups effective in cold emailing?

Yes, they ensure consistent engagement with your prospects without needing manual input for each follow-up message. This increases the chances of getting a response because recipients might miss or overlook the initial email. Automated follow-ups can be scheduled at optimal times and tailored based on the recipient’s interaction with previous emails, hence increasing the chances of engagement. However, it’s essential to balance persistence with respect for the recipient’s time and interest.

What should I look for in pricing models of email marketing service providers?

Transparency is key; clear, straightforward pricing without hidden fees is crucial for budget planning. Scalability is another important factor; the provider should offer plans that can grow with your business, allowing you to upgrade or downgrade as your needs change. Additionally, check whether the pricing aligns with the features and value provided. For businesses just starting with email marketing, providers offering free trials or entry-level plans are great. For larger organizations, more comprehensive plans with advanced features might be better.

How do I choose between different cold email service providers?

First, identify your specific needs, including the size of your campaigns, the level of personalization required, and any specific features you need, like CRM integrations or automation capabilities. Then, consider your budget and compare it against the pricing and value offered by different providers. It’s also best to consider the user-friendliness and learning curve associated with each platform. Finally, look into customer support and community resources, because responsive support and a solid user community can really improve your experience and success with the platform.

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