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Haydn Fleming Chief Marketing Officer
Last update: Mar 16, 2023 Reading time: 8 Minutes
Sifting through email outreach agencies to find the one that can execute your cold outreach plan is challenging.
It will be more complicated if the campaigns your prior agency ran resulted in failure or were marked as spam by email filters.
The truth is that caring about all of these things is unfair since you might still make a wrong choice under pressure. This blog post will show you how to find and work with the best agency to handle your cold email marketing.
So, without further ado, let’s get started.
The act of sending emails to people you don’t know is known as email outreach. Use email outreach to encourage your prospects to perform an action that will assist you in achieving a business objective.
You can accomplish the following objectives by using email outreach:
An excellent email outreach agency is necessary because a great email campaign can make or break your business.
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Understanding why you require cold email marketing in the first place is crucial before outsourcing it.
To ensure that you and your target lead generation firm are on the same page and to ensure that you get the best results, it is crucial to understand why you are conducting a cold email campaign.
Cold email agencies are more effective at helping you track data than hiring SDRs and marketers are.
Take the necessary steps to ensure you can track your results after each campaign. You can determine which campaigns were successful and which failed.
In this method, the company may calculate how many qualified leads they can generate each day and then estimate how many leads they will generate throughout a specific period.
It can be more scalable than if you paid SDRs and marketers.
SDRs and marketers are limited to a specific number of emails or calls daily. To achieve your targeted reach or volume, recruiting a massive team of SDRs and marketers may be necessary; shell out a sizable sum of money, and receive just average results.
On the other hand, cold email agencies are more cost-efficient and effective. They don’t require you to be mainly involved in every activity. All you have to do is relax while the agency works to achieve your goals.
If you use cold email marketing services to assist with lead creation, your business will grow more quickly.
Why is that so?
Most cold email agencies are made up of experts who can write persuasive email content without violating the legal guidelines governing email marketing. Their emails are formatted to prevent them from landing in the spam bin.
In contrast to annoying the audience with dull cold emails or upsetting cold calls, they excel at converting leads.
They take their time to develop an excellent cold email approach because they are professionals in lead-generating campaigns.
Want your leads to come to you instead? Check out our article on SEO copywriting to learn how.
After studying the benefits of hiring an agency and when to do so, let’s move on to learning how to pick the best agency for effective cold emails.
This section identifies some practices and operations entrusted to most email outreach agencies. It would help if you ensured that the one you choose covers all the bases for your brand.
Every business aims to increase lead generation, PR reach, sales, and relationships. Still, you need to define your objectives further.
It would be best to narrow them down to the sales volume you aim to achieve, the business agreements you hope to close, and even the ROI you expect to perform at the end of the campaign.
For instance:
If you deal with an excellent cold email company, you can be confident that your campaign will succeed with these goals.
Launching a cold email campaign with any random audience is a complete waste of resources. To generate the finest outcomes, the agency must comprehend its target audience.
It is crucial to start fostering team collaboration and market research if you are still determining your target clientele.
If you’re having problems identifying your target market, keep these suggestions in mind:
Refer to your current clients, find out what problems your company can address for them, and try to find other people with the exact requirements
Look at the demographics and motivations of your good rivals. You may trick them out of consumers.
A compelling offer is automatically presented to your prospects when you have a unique value proposition (UVP). Even better, a robust and distinctive value proposition can persuade a potential customer to become a paying customer.
Whatever your services, creating a transparent and eye-catching UVP is an excellent approach to learning about the customer experience.
Also, it acts as the yardstick by which your new consumer will evaluate your goods to determine whether you performed as expected, better than expected, or worse than expected.
A compelling UVP will differentiate your business from rivals, align your offering with the requirements of your target market, and narrowly focus your marketing efforts on the optimal consumer demography.
Your sales promotions will be enhanced, and you will attract qualified leads that typically convert to consumers.
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Owning the domain name is a no-brainer because it gives you total control over your brand’s online presence.
Building trust with your recipients by having the agency send each campaign from your domain lets them know that the emails come from a reliable source.
While you might anticipate generating leads quickly, the first several weeks require patience because first leads typically come slowly.
According to our observations, most agencies spend the first few weeks of the engagement configuring your domain and preparing it for delivery.
Nonetheless, most agencies would require you to sign a minimum 3-month contract due to their business models. Of course, this requires a significant investment and commitment.
When trying to sell a product, imagine working with an agency that treats anybody who downloads an ebook as a lead. You would want to avoid going through it.
So, it’s crucial to specify the kind of leads you require from your cold email service provider.
You should also inquire if the expectations of your leads can be met to ensure agencies are on the same page as you.
Costs vary depending on agencies, service levels, and pricing.
The average monthly fee for agencies is between $2,000 and $5,000. Yet, the ROI can vary widely depending on the individual agencies’ performance.
At 2POINT, we have custom pricing and packages that are tailor-made for the needs of our clients. So, there is no way you are overpaying or getting underwhelming services from your favorite email outreach firm.
We are different from the typical cold email agency at 2POINT because we are data-driven.
We research your company and build a plan focused on results rather than playing the numbers game by sending many pointless and spammy emails. You can always trust us to come through with results because we ensure our clients get the best value for their money.
Feel free to connect with us today and take your email outreach campaign to new levels!
Make the email incredibly personalized, funny, and relatable. In no more than 80 words, explain the benefits of the prospect taking action. Add a call to action to boost the effectiveness of outreach.
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