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by 2Point

Email Outreach Agencies: Everything You Need To Know

Haydn Fleming Chief Marketing Officer

Last update: Mar 16, 2023 Reading time: 8 Minutes

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Sifting through email outreach agencies to find the one that can execute your cold outreach plan is challenging.

It will be more complicated if the campaigns your prior agency ran resulted in failure or were marked as spam by email filters.

The truth is that caring about all of these things is unfair since you might still make a wrong choice under pressure. This blog post will show you how to find and work with the best agency to handle your cold email marketing.

So, without further ado, let’s get started.

What Are Email Outreach Campaigns?

The act of sending emails to people you don’t know is known as email outreach. Use email outreach to encourage your prospects to perform an action that will assist you in achieving a business objective.

You can accomplish the following objectives by using email outreach:

  • Generating leads
  • Backlink acquisition
  • Obtaining chances to guest post
  • Promoting an online article
  • Contacting investors and influential personalities
  • Presenting potential campaign collaborations to businesses

An excellent email outreach agency is necessary because a great email campaign can make or break your business.

Want to learn how to increase your email click-through rate?

Why Do You Need An Email Outreach Agency?

Understanding why you require cold email marketing in the first place is crucial before outsourcing it.

To ensure that you and your target lead generation firm are on the same page and to ensure that you get the best results, it is crucial to understand why you are conducting a cold email campaign.

Qualified Leads Per Month

Cold email agencies are more effective at helping you track data than hiring SDRs and marketers are.

Take the necessary steps to ensure you can track your results after each campaign. You can determine which campaigns were successful and which failed.

In this method, the company may calculate how many qualified leads they can generate each day and then estimate how many leads they will generate throughout a specific period.

More Value Through Traditional Marketing

It can be more scalable than if you paid SDRs and marketers.

SDRs and marketers are limited to a specific number of emails or calls daily. To achieve your targeted reach or volume, recruiting a massive team of SDRs and marketers may be necessary; shell out a sizable sum of money, and receive just average results.

On the other hand, cold email agencies are more cost-efficient and effective. They don’t require you to be mainly involved in every activity. All you have to do is relax while the agency works to achieve your goals.

Swift Scaling & Growth

If you use cold email marketing services to assist with lead creation, your business will grow more quickly.

Why is that so?

Most cold email agencies are made up of experts who can write persuasive email content without violating the legal guidelines governing email marketing. Their emails are formatted to prevent them from landing in the spam bin.

In contrast to annoying the audience with dull cold emails or upsetting cold calls, they excel at converting leads.

They take their time to develop an excellent cold email approach because they are professionals in lead-generating campaigns.

Want your leads to come to you instead? Check out our article on SEO copywriting to learn how.

What Do Email Outreach Agencies Do?

After studying the benefits of hiring an agency and when to do so, let’s move on to learning how to pick the best agency for effective cold emails.

This section identifies some practices and operations entrusted to most email outreach agencies. It would help if you ensured that the one you choose covers all the bases for your brand.

Identifying & Achieving Goals

Every business aims to increase lead generation, PR reach, sales, and relationships. Still, you need to define your objectives further.

It would be best to narrow them down to the sales volume you aim to achieve, the business agreements you hope to close, and even the ROI you expect to perform at the end of the campaign.

For instance:

  • Due to a targeted cold email campaign, we intend to increase the number of MQLs in our funnel by 10% by the end of Q2.
  • To generate $X in monthly revenue, we must convert two qualified leads into X service buyers per month.
  • To boost our lead-to-customer conversion rate by 5% for the quarter, implement a strong lead nurturing strategy that includes releasing tailored content aimed at our ideal customers.

If you deal with an excellent cold email company, you can be confident that your campaign will succeed with these goals.

Defining & Reaching Out To Target Audience

Launching a cold email campaign with any random audience is a complete waste of resources. To generate the finest outcomes, the agency must comprehend its target audience.

It is crucial to start fostering team collaboration and market research if you are still determining your target clientele.

If you’re having problems identifying your target market, keep these suggestions in mind:

Refer to your current clients, find out what problems your company can address for them, and try to find other people with the exact requirements

Look at the demographics and motivations of your good rivals. You may trick them out of consumers.

Coming Up With A Unique Value Proposition (UVP)

A compelling offer is automatically presented to your prospects when you have a unique value proposition (UVP). Even better, a robust and distinctive value proposition can persuade a potential customer to become a paying customer.

Whatever your services, creating a transparent and eye-catching UVP is an excellent approach to learning about the customer experience.

Also, it acts as the yardstick by which your new consumer will evaluate your goods to determine whether you performed as expected, better than expected, or worse than expected.

A compelling UVP will differentiate your business from rivals, align your offering with the requirements of your target market, and narrowly focus your marketing efforts on the optimal consumer demography.

Your sales promotions will be enhanced, and you will attract qualified leads that typically convert to consumers.

Ready to take your digital marketing to the next level?

Ownership of Cold Email Domains

Owning the domain name is a no-brainer because it gives you total control over your brand’s online presence.

Building trust with your recipients by having the agency send each campaign from your domain lets them know that the emails come from a reliable source.

Timeline For Lead Generation

While you might anticipate generating leads quickly, the first several weeks require patience because first leads typically come slowly.

According to our observations, most agencies spend the first few weeks of the engagement configuring your domain and preparing it for delivery.

Nonetheless, most agencies would require you to sign a minimum 3-month contract due to their business models. Of course, this requires a significant investment and commitment.

Types of Leads

When trying to sell a product, imagine working with an agency that treats anybody who downloads an ebook as a lead. You would want to avoid going through it.

So, it’s crucial to specify the kind of leads you require from your cold email service provider.
You should also inquire if the expectations of your leads can be met to ensure agencies are on the same page as you.

Pricing For Email Outreach Agencies

Costs vary depending on agencies, service levels, and pricing.

The average monthly fee for agencies is between $2,000 and $5,000. Yet, the ROI can vary widely depending on the individual agencies’ performance.

At 2POINT, we have custom pricing and packages that are tailor-made for the needs of our clients. So, there is no way you are overpaying or getting underwhelming services from your favorite email outreach firm.

Summing Up The Conversation

We are different from the typical cold email agency at 2POINT because we are data-driven.
We research your company and build a plan focused on results rather than playing the numbers game by sending many pointless and spammy emails. You can always trust us to come through with results because we ensure our clients get the best value for their money.

Feel free to connect with us today and take your email outreach campaign to new levels!


What goes into creating the ideal outreach email?

  • Make a subject line that is engaging and clear.
  • Research and personalize your approach!
  • Make your pitch simple and short.
  • Set clear values for your goals.
  • Finish with a compelling CTA.
  • Send follow-up emails, but try not to bug the prospect.

What should be the contents of an outreach email?

Make the email incredibly personalized, funny, and relatable. In no more than 80 words, explain the benefits of the prospect taking action. Add a call to action to boost the effectiveness of outreach.

What are some ways to improve my outreach email?

  • Focus on quality leads.
  • Steer clear of spam filters and bulk-sending caps.
  • Consider ways to be unique with your subject lines.
  • Make your preview message interesting.
  • Write 200 words or less.
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