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by 2Point

What is A Full-Service Agency, and Why Do You Need One?

Haydn Fleming Chief Marketing Officer

Last update: Feb 21, 2023 Reading time: 9 Minutes

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In today’s fast-paced and competitive business environment, having an effective marketing strategy is more important than ever. However, creating and executing a successful marketing campaign can be a daunting task, especially for small businesses and startups with limited resources. That’s where a full-service agency comes in.

In this article, we will explore what a full-service agency is, the services they offer, and why your business may need one. We’ll also discuss the benefits of working with a full-service agency and how they can help your business achieve its marketing and business goals.

Whether you’re a small business owner, a startup founder, or a marketing professional, this article will provide valuable insights and information to help you make informed decisions about your marketing strategy.

What is a Full-Service Agency?

A full-service agency is a company that provides a wide range of marketing and advertising services to its clients. These services may include market research, advertising and media planning, public relations, event planning, and digital marketing. The goal of a full-service agency is to help clients achieve their marketing and business objectives through a comprehensive and integrated approach.

Want to kickstart your marketing? Here are 10 essential digital marketing tips for small businesses.

The Benefits of a Full-Service Agency

Integrated Approach

Full-service agencies offer a wide range of services, which allows them to take an integrated approach to marketing and advertising. This means they can create a cohesive and consistent message across all channels, resulting in a more effective campaign. When you work with a full-service agency, you can trust that all moving parts will be executed to suit your brand’s personality and goals.

Single service agencies can occasionally create more work for entrepreneurs and startups, as you’ll have to manage continuity and flow between multiple creative teams. Full-service agencies remove the hassle, allowing you to confidently outsource marketing work while focusing on other business areas.


With a full-service agency, you can get all your marketing and advertising needs met under one roof. This eliminates the need to manage multiple vendors and ensures that all aspects of your campaign work together seamlessly. Agencies that offer end-to-end services can spend more time with your brand’s material, expediting delivery timelines and your overall satisfaction.


Full-service agencies have teams of experts who specialize in different areas of marketing and advertising. This allows them to provide a level of expertise that a single-service agency may not be able to match. Each team member brings a unique set of skills and experience to the table, which allows the agency to provide a high level of expertise in each area.

Typically, full-service agencies have a wide range of clients from different industries and sectors, which allows them to gain experience and knowledge in a variety of markets and audiences. In this case, full-service agencies may be more versatile and adaptable to meet different client needs.


Working with a full-service agency can be more cost-effective than hiring multiple vendors. Since they can handle all aspects of your campaign, they can often negotiate better rates and offer bundled packages. Oftentimes, it’s much easier for startups and established businesses alike to maintain their marketing budget within one full-service agency.

Strategic Planning

Full-service agencies can provide a strategic planning service, which is key to the success of a business. They can help you identify your target audience, understand the competitive landscape and develop a plan to reach your goals. Let’s say you are unsure of what you need to improve upon in your business. In that case, a full-service agency can help identify your company’s strengths and weaknesses while recommending the next steps for integration.

Common Full-Service Agency Services

Full-service agencies offer a wide range of services to help businesses achieve their marketing and business objectives. Some of the services offered include:


Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). SEO helps businesses increase their visibility online, leading to more traffic and, ultimately, more conversions. A full-service agency can help businesses with SEO by conducting keyword research, optimizing website content and meta tags, and building backlinks.


A strong brand is essential for any business looking to establish a presence in the marketplace. A full-service agency can help businesses create and maintain a consistent brand identity through services such as logo design, brand guidelines, and brand messaging. They can also help businesses to build a strong brand reputation and awareness through public relations and social media management.

Learn what it takes to build a brand.


Animations can tell a story and convey complex information in an engaging and easy-to-understand way. A full-service agency can help businesses create animations for marketing campaigns, explainer videos, and other types of content.


A website is often the first point of contact between a business and its customers. A full-service agency can help businesses create a professional and user-friendly website optimized for conversions. They can also help businesses to improve their website’s search engine rankings and user experience (UI/UX).


Advertising is a crucial component of any marketing strategy. A full-service agency can help businesses create, place and track ads across different platforms, such as Google Ads, Facebook Ads, and Instagram Ads. Paid ads can help you reach a highly targeted audience that suits your ideal demographic. This helps grow your engagement while increasing revenue, sales, and organic traffic.

Running ads for your business? Stay in the know with these top 5 advertising trends!


Social media is a powerful tool for building customer relationships and promoting a business. A full-service agency can help businesses create and manage social media accounts, create content, and develop social media campaigns that drive engagement and conversions. Since you are receiving services under the same roof, the agency’s branding and animations can also be integrated into your social media marketing to boost brand awareness.

Ready to start growing with social? Here’s how to start marketing on instagram.


Email marketing is a cost-effective way to reach customers and prospects. A full-service agency can help businesses create and send email campaigns, segment their email lists, and track the performance of their campaigns. Customer Relationship Management (CRM) email marketing can help you convert more leads, grow your consumer audience, and increase customer lifetime value (CLV).

All of these services are important because they help businesses establish a strong online presence, improve their visibility and reach, and build relationships with their customers. They also help businesses to increase conversions and ultimately grow their revenue. A full-service agency can help businesses with all of these services, which can save time and resources.

Ready to take your email outreach to the next level?

How To Find the Best Full-Service Agency for Your Business

Finding the best full-service agency for your business can be difficult when you are just getting started. However, you can take a few steps to ensure that you find the right agency for your needs:

1. Define your needs: Before you start your search, it’s important to have a clear understanding of what you’re looking for. Identify your business objectives and the specific services you need from an agency.

2. Research potential agencies: Look for agencies that have experience in your industry and that offer the services you need. Check out their websites and portfolios to get a sense of their work and approach.

3. Look for case studies and testimonials: Look for case studies or testimonials from previous clients that demonstrate the agency’s ability to deliver results. This will give you an idea of how the agency has helped other businesses like yours.

4. Meet with the agency: Once you’ve narrowed down your list of potential agencies, schedule a meeting with each agency to discuss your needs and goals.

This will give you a chance to get to know the agency, ask questions, and evaluate their communication and problem-solving skills.

5. Check for certifications: Some agencies have certifications from industry bodies such as Google, Facebook, and other platforms. These certifications demonstrate that the agency has undergone rigorous training and has a certain level of expertise in the field.

6. Look for an agency that aligns with your culture: The agency you choose should be a good cultural fit with your business. Look for an agency that understands your values and mission and can work collaboratively with you to achieve your goals.

7. Don’t be swayed by price: While cost is certainly a consideration, it shouldn’t be the only factor in your decision. A good agency will be able to demonstrate how they can deliver results and a good return on investment.

Ultimately, finding the best full-service agency for your business is about finding an agency that can meet your specific needs and that you feel comfortable working with on an ongoing basis. By following these steps, you’ll be able to find an agency that can help your business achieve its goals and grow.


Key Thing to Consider when Looking at Marketing Agencies

How 2Point Agency Can Help

If you want to build a noteworthy brand for your company, 2Point full-service agency has the resources to help you thrive. We offer a wide range of services, including SEO, email, social, ads, websites, animation, and branding to help you build and grow an eye-catching business.

Are you ready to take your business to the next level? Start a conversation with us today about your marketing needs. With our expertise, tools, and experience, we can help you create a cohesive, consistent and effective marketing strategy that will help you stand out in the competitive marketplace.

Contact us at 619-599-1006 or fill out the form on our website to book a digital consultation!

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