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How 2POINT Digital Agency
Helped San Diego History Center Save Money and Drive Digital Growth


San Diego History Center

About SDHC

Telling San Diego's story since 1928, the (Balboa Park) San Diego History Center — the only one of its kind — is a steward of the city's vibrant cultural heritage. This history center uses a beautiful blend of archival storytelling and modern technologies to retrace the city's tale as it happened.

For its online and physical archives, exhibitions, and programs, the San Diego History Center uses 2POINT and its skills in graphic design, social media, eBlasts and paid search to connect hundreds of thousands of people locally and around the world to pieces of history that shaped the city.


Spanish Colonial Revival Archi

“Our brand strategist, project manager and a dedicated account manager meet SDHC’s president and in-house staff every week to review all projects and discuss new strategy and reports.”

Jon Dubensky CEO and Head of Creative at 2POINT

Before After

The Perfect Fit at The Perfect Time

Lacking essential expertise and using different in-house and agency service providers to manage the different parts of its marketing impacted the institute's execution capability.

“They had a marketing manager who also was tasked with social and eBlasts plus a million other things and they had been working with an underperforming unlimited design subscription company, another agency running the google grants, another team who sometimes would answer and help them on our website and overall it was a mess and they were not impressed.” – Jon Dubensky at 2POINT.

It was around this time that San Diego History Center found 2POINT through a chance one-to-one email the agency sent to the President and CEO, Bill Lawrence and the rest is HISTORY.

2POINT started off with an overall brand audit to identify how the institution could re-emphasize its branding — both across its digital presence and in its offline, in-person engagements.

2POINT then took over the center’s digital strategy and execution – including managing and handling all design needs, website edits and hosting. 2POINT also worked on the center’s Google ad grant budget (PPC advertising), social media marketing, and email outreach.

By engaging 2POINT for all its digital needs, SDHC saw significant savings.

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