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Digital Lab

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The Importance of Brand Consistency in Digital Marketing
Artificial Intelligence
The Shift to Lo-Fi Content: Authenticity Over Production Value
Search Engine Optimization
Tips for Successful Pay-Per-Click (PPC) Advertising
Artificial Intelligence
AI in Marketing Requires Human Creativity for Distinctive Results

349 Responses

Last update: Oct 14, 2023

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1 Minute

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Company Generates 349 Responses in 30 Days From One-to-One Email

This campaign brought in over 100 qualified leads.

Like many businesses, referrals represented a significant source of business for Rayne Water. While Rayne Water prioritized its referral channel — with exclusive referral offers — they were looking for a more effective way to mobilize its existing customer base to generate more leads. It wanted to improve its referral marketing to generate new business.

Rayne Water found the solution to its challenge in 2POINT’s done-for-you one-to-one email outreach service.

The Perfect Plan to Avoid Spam and Low Open Rates

It’s all about making the customer feel like they’re receiving a personal email from the sender. These emails look like personal emails rather than one coming from a MailChimp or Constant Contact email marketing “campaign.”

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