Digital Lab

5-Minute Roadmap to Multi-Channel Marketing

Every successful business has a way to generate leads… but they often get stuck relying on only one channel of marketing. All the leads come from one source.

• Email
• Ads
• SEO
• Cold Calling
• Social
• Events

The list goes on…

While having a reliable source for leads is great, it’s also the Achilles heel of your business. Limiting your potential growth.
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Every prospect is different. They make decisions in different ways, use different platforms, and get their information from different places.

You need to be everywhere that they are, otherwise you can only reach a small % of the market you’re going after.

Multi-channel marketing is the only way to build a $100M+ company.

So let’s talk about it.

Step One

The first thing you need to understand about multi-channel marketing, is that it only works if your prospects use the channels you’re marketing to.

For example:

Ads about your new soda on ESPN

There’s a high likelihood that the people who will see your ad, are also in the market for sodas.

Cold emails about your new deodorant brand

It’s unlikely that people receiving emails out of the blue about your stick of deodorant they’ve never heard of are going to buy.

So the first thing you need to do is figure out where your buyers are and how they like to buy. Ads don’t work for every business. Neither does email. Neither does social. Neither does SEO.

You need to tailor your approach to the market you’re going after.

Step Two

Now that you’ve found your market, and you know what channels you’ll use to go after them.

You need to make them an offer.

And no, your product/service isn’t the offer.

I wish that we could just make great products/services and prospects would throw money our way. But we can’t. We have to offer them something so good, that they would feel stupid saying no.

Here are a few easy tricks to turn a regular offer into a killer offer:

• Add urgency (limited time, we will never offer this again, price doubles after X)
• Add scarcity (only X available, book before X)
• Add perceived value (comes with X, Y, and Z, buy 1 get 1 free, bring a friend for free)
• Reduce risk (30-day free trial, try before you buy, satisfaction or your money back)

Even using one of these tactics can make you much more successful.

Find a way to use all of them to become the leader in your industry.

Step Three

You’ve found your market, you’ve chosen your channels, you’ve built your offer… now for the hard part. Doing the work.

At this point, there’s nothing left to do but create the marketing campaigns.

• Draft the ad creative
• Write the copy
• Design/code the landing pages
• Record the video content
• Shoot the product photos
• Schedule the social content calendar
• Build the email list
• Coordinate all the campaigns together
• Manage the ad budget
• Optimize the website conversion rate
• Run the SEO audit
• Implement the technical SEO
• Run a backlinks campaign

…

Ok, so there’s a lot more work to do.

And I couldn’t possibly summarize the rest of this process into a simple 5-minute guide.

But this will get you started on the right path.

With a good team of experts with decades of experience. You’ll have no problem blowing your competition out of the water.

After helping over 150 companies 2X, 3X, and cross the $100M milestone.
I’ve seen this exact process work over and over again.

Are you taking the leap into multi-channel marketing?

Need help generating leads from more than one channel? Don’t get stuck relying on ads or email, or any other channel. Our team can help.