Digital Lab

Video Storytelling: The Secret To Better Lead Generation

Video content has taken the world by storm, but are you using it right…?

Odds are, you’re missing the greatest benefits that video can offer your business.

(Based on the data that less than 10% of US organizations are)

Let’s talk about storytelling.

Why Storytelling?

Telling stories is one of the oldest human behaviors in history, so much so that we don’t have any record of a time when stories weren’t used to communicate.

It’s a timeless practice.

Bringing an uninformed audience into a conversation where they can be educated, entertained, and inspired to take action.

Storytelling helps businesses to:

• Attract new customers
• Build a memorable brand
• Create raving fans who sell for you
• Strengthen relatability with the public
• Raise prices with increased demand
• Retain existing customers
• Reach wider audiences

Usually, when something is so undeniably good for business it has the major drawback of turning customers away.

But that’s the best part, consumers want brands to tell stories.

92% of consumers cite that they want brands to tell more stories.

#1 Consumers want it

#2 It’s great for business

Why Video?

It’s no secret that video is the most engaging form of media.

The blend of visual, audio, movement, script, etc.

It’s simply more information packed into a digestible format.

The medium works for people who like to consume visuals, for people who like to listen, and for people who like to read (captions).

Every other form of media is just skipping some of the senses.

Now I don’t say that to indicate that other forms of media don’t have their place (I’m writing right now aren’t I?)

But video has quickly become the leading format for digesting information and being entertained.

Thanks to the unique time that we’re living in, businesses can now:

• Create videos quickly & affordably
• Distribute videos through many platforms
• Track & engage user behavior in-the-moment

With all this in mind, why wouldn’t you make video content?

How Do I Generate Leads?

This is the most important question you’re probably asking.

“Haydn we’ve tried video and it doesn’t work for us”

“We just don’t have time Haydn”

“I don’t even know what to say”

I hear comments like this every week. The truth is that you’re just thinking about it the wrong way.

1. If you haven’t done this before you can’t expect to ‘try’ video and have success right away. These things take some time for you to learn. (There are shortcuts)

2. Thanks to tech advancements (AI & Others) you can take 1 hour of footage and turn it into a month’s worth of content. Time isn’t the limiting factor.

3. If you think you have nothing to say, then you must have never sold anything. You must have no customers, no team members, no experience in your industry. Because every conversation you’ve ever had about your business is the answer.

To generate leads with video storytelling you need to:

• Be present
• Be authentic
• Be purposeful
• Be opinionated
• Be openly curious
• Be comfortable with failure

Video will never be perfect.

You will have flaws, you’ll misspeak, you’ll make people mad, you’ll fail, you’ll struggle.

If it was easy we’d all be billionaires.

But the best marketing in the world is always done through video.

Video that brings the viewer along for the ride.

Videos that not only tell the viewer what you do, but why you do it.

People buy from companies that make them feel.

You can make people feel by being cheap, expensive, friendly, well-designed, respectful, intelligent, experienced, modern, dated, and a million other things.

But most of these feelings happen to you, you don’t get much say in how someone feels about you.

Video is your opportunity to change that.

You get to tell the story; you control the narrative.

That puts the power in your hands to make people feel.

When they feel, they buy.

Are you using video storytelling in your business?

It can be a lot to chew on. There’s a lot to think about with video content. From scripts to equipment. We’re proud that we’ve been able to help hundreds of companies around the US tell better stories and engage Billions of prospects with video. If you’re ready to do more with video, click below.