Blueprint: $100M Lead Funnel

In business, all success is downstream from leads… it’s no wonder trillions of dollars are spent every year on lead generation.

In the beginning, even getting 2-3 leads consistently might seem like a challenge. But once you start to crack the code, it gets easier and easier.

So, how can you carve out $100M worth of leads from your industry?

Here’s the blueprint for building a $100M lead funnel.

Overview

If you’re not familiar with the concept of a lead funnel, here’s a brief overview of how it works.

Getting traffic & attention isn’t very hard. But monetizing it is an entirely different challenge.

Lead funnels help you to take attention and turn it into revenue.

Essentially, you want to be sending the attention you receive to a sales page.

This page serves to entice the visitor into either providing you information (like email & phone) or a direct purchase.

What most businesses do is send their attention straight to a product/service page, but when someone first hears of you they are unlikely to be ready to buy yet.

So naturally, most of this traffic doesn’t act and goes to waste.

A lead funnel is more focused on providing value to the visitor at little or no cost so that we can get as many conversions as humanly possible.

If you’ve ever signed up for a newsletter or an online event, downloaded an ebook, or enrolled in a free course… you’ve likely entered a lead funnel!

These resources while free for the visitor are a trojan horse of value for the company.

By giving visitors something valuable you’re gaining goodwill with them, strengthening the relationship between you and the prospect.

This makes them far more likely to buy from you in the future.

From this sign up your goal is to continue to provide as much value as possible to them so that when they are interested, in the market, or otherwise primed to reach out… they are more likely to buy.

The best part… Customers actually like being sold this way.

It’s the maximum value for them.

The System

Building the system behind your lead funnel is the hardest part.

Here are just a few things you’ll need to consider:

• Sales pages (A/B test a lot of pages)
• Signup bonuses (Provide as many as possible)
• Email flows (Unique email flows for each sales page)
• Ad retargeting (Use lead data to advertise on social media)
• Upsells/Downsells (Sell a range of products/services to each lead)

On top of all of this infrastructure, you also need a way to measure & analyze your data so that you can consistently improve the performance of your funnel.

Every 1% improvement you can make on your funnel has a compound effect on the rest of your revenue activities.

Build > Measure > Build > Repeat

The trick to building a $100M lead funnel is continuing to add to the funnel over and over again. Some funnels are 100s of steps (emails, ads, downloads, courses, events, etc.). And to generate $100M worth of leads you’ll need more than one.

The Lead Flow

Now the obvious question you might have is “How do I generate attention in the first place?”.

That’s where digital marketing comes in.

The best way to generate attention in the modern world is through digital marketing.

More specifically:

• SEO
• Ads
• Email
• Social

These 4 channels make up the vast majority of all lead generation in the world.

If you can get good at one of them, you’ll build a great business.

If you can get good at a few of them, you’ll build a big business.

If you can master all of them, you’ll build an empire.

Without digital marketing you’ll never be a $100M business, let alone a $10M business, and likely never get past $3M.

I’ve seen hundreds of companies’ growth stunted because they just haven’t figured out how to generate leads consistently, and we’ve been able to turn them around over and over with digital marketing.

Is your lead generation flat?

We’ve helped thousands of business generate consistent leads with systems just like this. Whether you’re at $1M or $200M/yr we can help you get to your next revenue milestone.

Hit the button below to talk to a digital marketing expert.