Digital Lab

Attention is the currency of marketers… attention gives you the ability to achieve almost anything.

• Sell a product/service
• Endorse a candidate
• Start a movement
• Create awareness

Whatever your objective, attention is the currency that determines your success.

You can be surrounded by fans who spread your message to others or slammed in an echo chamber where nothing you say breaks through.

So how do you command attention?

Breaking Through The Noise

The reality of today is that there are millions of things competing for our attention.

The internet has made it possible for you to communicate with the world and the world to communicate with you.

This opened up the floodgates of information overload for all of us.

It’s impossible to keep up with the seemingly infinite amounts of information being thrown at us daily.

But, we manage… sort of?

See some things stick and stay with us, while others miss our radar entirely.

What makes the difference?

1. Unique Substance – Things that are inherently one-of-a-kind stick in our minds more. We want to see things we’ve never seen before. Curiosity and a desire for learning drive us.
2. Intensity – Things that are more intense are hard to look away from. Danger, speed, and overwhelm lock us in. Intensity makes it impossible to ignore.
3. Emotion – Things that make us feel stick to us. Emotional experiences are more likely to be discussed, shared, and remembered. That’s why Romance & Comedy never go out of style.
4. Relatability – Things that make us feel seen. Like we aren’t alone. That there are people just like us out there. We aren’t so different. If your audience can relate to you, they’ll love you.

So how do you break through?

Use these to your favor, how can you work Unique Substance, Intensity, Relatability, and Emotion into your marketing?

The best marketing uses all four.

The Stakes Are High

Breaking through can be the difference between a business never getting off the ground, and being a multi-billion dollar empire.

As much as product, customer service, and quality matter, they pale in comparison to the value of attention.

There are average or even mediocre products that have been wildly successful thanks to massive amounts of attention.

It’s why everything a celebrity touches turns to gold.

They don’t have some magic ability to “pick the right products”

They’re just really good at commanding attention.

Almost any problem you have in business can be solved with attention.

Need more customers? Attention.
Need better staff? Attention.
Need funding? Attention.

Everything in your business is downstream from attention.

So don’t play it safe. The whole game is on the line.

Are you commanding attention?

We’ve been helping companies scale since 2006. We’re known for building attention, customers, and fans across a wide range of marketing channels.