Digital Lab

The answer may surprise you…

When most companies start advertising, they create one or two ads just to see how it performs.

While logically this makes sense. You only want to make a small investment since you’re unsure if it will work.

But this isn’t really how ad platforms work.

It’s likely that when you make 2-3 ads, you’ll have poor performance.

This often leads companies to determine that “ads must not work for my business” and move on to other strategies.

This is a HUGE mistake.

So what should you be doing..?

You Need More Ads Than You Think

Ad platforms are optimized off of billions (sometimes trillions) of data points across every individual and their behavior.

These systems know things that would be impossible for any one person or company to know.

Making them incredibly capable of optimizing your campaigns to reach your ideal customers.

But to couple with all of their data, they need a lot of assets from you:

• Company Logos
• Media Library
• Ad Copy / Brand Text
• Targeting Details
• Market Limitations
• Customer Qualifying Details
• Budget
• Return On Investment Targets
• Conversion Details
• Website Tracking

+ much more

By providing (or not providing) these details you can dramatically skew the outcome of your campaign.

Ad platforms every detail they know about you as well as the customers to create results for your business.

The more you’re able to provide the platforms, the more they can work for you.

The best Meta campaigns have at least:

• 4 Copy Variations
• 5 Media Variations
• CTA Variations
• Promo Variations
• Landing Page Variations
• Targeting Variations

The best Google campaigns have:

• 15 Headline Options
• 4 Description Options
• 10 Media Assets
• 8 Sitelink Options
• Landing Page Variations
• Targeting Variations

The best TikTok campaigns have at least:

4 Copy Variations
5 Media Variations
CTA Variations
Promo Variations
Targeting Variations

What IS a Campaign?

A campaign is a series of advertisements that serve a specific goal.

For example:

A coffee shop implements an ad campaign meant to sign past customers up for their loyalty program.

Inside they have multiple ad groups:

1. Showing off the app functionality
2. Highlighting the rewards that can be earned
3. Showing the difference in order speed
4. Offering first signup bonuses

Each of these ad groups will have multiple ads in it.

Across the whole set, there may be 20-30 core ad variations in total.

Structure ad campaigns in this way help you to determine what generates the best performance.

As time goes on you can remove underperforming assets (copy/media) and replace them with new assets that you believe will perform better.

The goal here is to always be innovating and trying new things.

In the world of advertising the slightest improvements can have a big impact on your ROI.

Let’s say an ad campaign costs you $5,000 per month.

It’s converting 1% of traffic, generating you $10,000 in revenue.

That may seem great, but what if by running many ad variations you find a combination that converts 2% of traffic instead?

Suddenly that same $5,000 investment is generating $20,000 in revenue.

Much better.

These types of optimizations are made every single day in tiny increments all the way through the ad account.

Impressions > Clicks > Conversions > $

At every step, having more creative assets sets you up to generate more $$$

Are you running as many ads as you could be?

Fix your ad campaigns. Our team creates hundreds of creative assets every month, we can help you make the best ad creative your company has ever had. Click the button below.