Digital Lab

Hub & Spoke
An SEO Strategy Built for 2024 Growth

Decoding Hub & Spoke

Much like a bicycle wheel. At the core of the strategy is the hub, and extending from it are the spokes. Each Hub & Spoke is valuable for improving your site’s rankings, traffic, and conversions. Here’s how they each play a role:

• The Hub: A comprehensive content piece (think in-depth guides, cornerstone articles, or directories).
• The Spokes: Multiple related, yet concise pieces (like blog posts & landing pages) branching out, all linking back to the hub.

Why It’s a Game Changer

1. Authority Building: Interlinking establishes the hub page as an authority on the subject within search engines.
2. Enhanced User Navigation: This approach to content helps readers discover more detailed or interconnected information, encouraging longer site visits and increased conversion rates.
3. Rapid Organic Growth: The Hub & Spoke strategy amplifies organic traffic and rankings as structured, interconnected content is favored by search engines.

The 2POINT Difference

At 2POINT we assign every client a dedicated Marketing Manager to oversee the strategy behind their campaigns.

With the added expertise of these Pros + our refined, data-driven approach we can ensure content not only resonates with prospects but is also in sync with the always-evolving search engine algorithms.

Ready to Elevate Your SEO Strategy?

Discover how the Hub & Spoke model can be seamlessly integrated into your brand’s digital marketing strategy.

Get 15% off your SEO service when you sign up and mention this email!