Digital Lab

Your Website is Your Best Salesperson

Why? Your website never stops working for you.

When the rest of your team is busy, taking lunch, sleeping, on vacation, or checked out waiting for the new year… Your site is hard at work bringing in new leads/revenue for your business.

It never takes an off day and almost every customer you’ll ever work with browses it at some point or another.

So why do most companies still rely on templated sites that look like everyone else in the industry? Why do they throw text on the pages hastily trying to get something simple live?

And why don’t they ever revisit, update, or even test ways to make their website convert more prospects?

The short answer… It’s a ton of work.

Why It Matters

Making improvements to your site can be a big undertaking. You have to have a quality dev team, design team, skilled copywriters, analytics, a quality server, search engine optimizations, conversion optimizations, and a lot more.

But it’s well worth the effort.

• 75% of people use a website design to judge the credibility of a business
• Having a quality website creates a 15-50% growth in sales on average
• 81% of buyers research your company online before making a purchase

Your site talks to your customer, before they talk to you.

So put your best foot forward.

The Difference With Custom

When you think of the best sites you’ve ever seen (and most of the companies you buy from) they’re all using custom websites.

You’ll never find a $100M+ company using a templated website.

There are a few reasons:

1. They’re watching all of their marketing spending closely, increasing the conversion rate of their website by just 1% could be a 15-30% increase in sales/leads. Without any changes in marketing spend.
2. Branding is incredibly hard with templated sites. By nature, they’re built to be cut/paste of existing websites. A good brand is unique and memorable, that’s only possible with custom.
3. Control is limited with templates. You have to work within the limitations of the template, stunting creativity and innovation. If you want to make a splash in the industry, you’ve got to go custom.

The biggest problem most companies face with custom sites is cost.

Custom sites are more expensive than a template site, but the opportunity costs of sticking with a template site are massive.

Consider this situation:

You spend $5000/month on marketing to generate 2500 website visits with a 2% conversion rate, that’s 50 leads.

At a 30% close rate that’s 15 sales. Let’s say a sale is worth $1000.

$5000 invested, $15,000 returned

That’s great, but what happens if you build a custom website with a modern and innovative design that helps you bring your conversion rate up to 5%…

Suddenly the same 2500 website visits create 125 leads.

30% close rate is 37.5 sales on average.

$5000 invested, $37,500 returned

That’s the impact of a custom website.

Are You Still On A Template?

If you’re going into 2024 with a template now is the time to think about what you want out of the coming year.

Competition is getting stiff, and the ripple effects of COVID-19 are still showing through inflation and interest rates. This is going to be a make-or-break year for many businesses.

If you want to see what a custom site could look like for your business, start a chat with our team. We’re starting the year off with the most competitive prices in the industry to help our clients stay ahead in 2024.