Digital Lab

Getting a mountain of leads takes more than just flashy ads & content…

Yet for many companies, this is where they spend all of their time and effort. However, the page you’re sending them to is one of the most important parts of generating leads.

Across the marketing world, the average landing page conversion rate is between 2-3%.

Yet some of our clients are entertaining conversion rates of +5%.

Not to mention, if you’re currently seeing less than a 2% conversion rate then your landing page could be fundamentally BROKEN.

So, let’s talk about a few hacks you can use to improve your conversion rate instantly.

Hooking The Audience

The first thing your page needs to do is hook your audience.

This can be achieved in a lot of ways but the easiest thing to do is:

1. Write a shocking/impressive title
2. Add eye-catching visuals

For examples of titles, you can even look at this email. The appeal of landing page hacks to double your leads is a shocking title that (once fulfilled) will be very valuable for you.

So if you have something valuable for your prospects you need to shout that at the top of your lungs right away with your title.

Let’s say you sell something simple like “accounting services for small businesses“.

That on its own isn’t very exciting or ‘hooking’ for your prospects.

But you could instead say “You’ll Never Have To Think About Taxes Again“.

Suddenly interesting & valuable.

Couple this with eye-catching imagery (videos, images, graphics, etc.) and you’ll have prospects paying very close attention to what you have to say.

Benefits Over Features

The instinct of most businesses when writing landing pages is to tell the prospect what they DO, when you should be telling the prospect what they GET.

These are very different:

DO – Weekly Accounting Audits, Custom Reporting, and Tax Documentation

GET – Reliability, Time Saved, and Make/Save Money

Your prospects don’t care how you do what you do in the beginning, all they care about is the results you can provide them.

Continuing the accounting firm example:

On your landing pages, you should be telling them all of the amazing things they are going to get by buying from you. Not outlining how your ‘reports’ are different from competitors or how detailed your auditing process is.

Dedicate entire sections to the Benefits customers are going to get from buying from you, not just one summary section but a dedicated section for each benefit.

People buy for different reasons, and each benefit you provide could be the one that gets them to convert. Give them the information they’re looking for.

Overwhelming Social Proof

Social proof is the concept of showing that other people think you’re great at what you do.

Saying ‘Look how great we are‘ is a lot different than having a third party say ‘This company is awesome‘.

There are a few ways you can do this (and I recommend doing all of them):

1. Ratings (1-5 star ratings)
2. Reviews (simple quotes)
3. Video Testimonials (client recordings)
4. Case Studies (detailed analysis of success stories)
5. Wall of Logos
6. Awards

There’s a proven correlation between the quantity of social proof and the conversion rate.

Simply put, more social proof is always a good thing and leads to higher conversion rates.

So produce as much as you can, then put all of it on your landing pages.

Not sure if your landing pages are as good as they should be?

Our team completes and analyzes hundreds of landing pages every year, one week of effort from a team like ours can create a night and day difference in your ad performance. Hit the button below to start a conversation with our team about your landing page.