Digital Lab

Creativity used to be the edge… the difference between an ad that gets ignored and an ad that dominates. The thing that made a brand stand out.

Now?

Average marketers are outsourcing it entirely to AI.

If you look at conversations online you practically can’t get away from the buzz.

They’ve stopped thinking for themselves, stopped pushing boundaries, stopped crafting.

And it’s showing.

The Sea of AI Sameness

AI-generated ads, posts, and articles have flooded the market.

• The same copy patterns
• The same visual styles
• The same predictable hooks

Marketers are choosing optimization over originality.

A race to the middle, not the top.

Sure, AI makes it easy to churn out endless content quickly. But when everyone is using the same tools in the same way, nothing stands out.

And if you don’t stand out, you won’t be remembered.

Marketers Are Getting Lazy

AI isn’t the problem. The way marketers are using it is.

They’re letting AI do the thinking instead of using it as a tool.

They’re trusting it to be creative when it’s just remixing existing sources.

AI basically operates on a huge database of human creations:

1. Written Text
2. Images
3. Videos
4. Audio Recordings
5. Numerical Data

And then compiles this data into patterns and sequences that are believable to be ‘human’.

This means that everything it creates is based on something from the past.

Nothing is ever truly unique or original.

Marketers follow the “best practices” AI suggests… and blend into the crowd.

Marketing has always been about impact, storytelling, and retention.

And right now, AI is making marketers more efficient at being completely forgettable.

Original Marketers Will Win

The best marketers won’t rely on AI to create.

They’ll use it to enhance their ideas, not replace them.

• AI for ideation, but human refinement
• AI for speed, but human emotion
• AI for structure, but human unpredictability

Because AI can’t do unique or unexpected.

It can’t create something the world has never seen before.

It can’t feel.

And in marketing; feelings are everything.

This Is Your Moment

While other marketers get comfortable letting AI do the work…

You can stand out by thinking for yourself.

You can use AI without becoming a slave to it.

You can stay creative in a world that’s losing its edge.

That’s how you build a memorable brand.

That’s how you win.

Is your team delivering true creativity?

If you want to build a brand and have customers lining up to buy from you it takes one-of-a-kind work. AI (while useful) will cause you to blend in with every other company in your industry.