Digital Lab

How to Generate Revenue With Email

Email marketing is a $10B industry… here’s why.

Companies use email to contact customers, prospect, partners, and even their teams.

These emails source millions of dollars in revenue every single year. Selling products, generating referrals, encouraging clients to upgrade, and more.

Let’s explore the two types of email you can use to grow your business.

eBlasts

eBlasts are the most common type of email marketing that companies do.

These emails are custom-designed, coded, and intended for a specific group of existing contacts.

This is because most platforms, regions, and governments have specific rules against sending this type of email to someone who hasn’t explicitly opted in.

You can send this type of email with platforms like:

• Hubspot
• Mailchimp
• Active Campaign
• Constant Contact
• ConvertKit

+ many more

Most systems allow you to create custom automated sequences for these types of emails.

Allowing you to build a specific ‘journey’ that your prospects & customers go through.

This helps you to create a consistent message that you send to everyone on your email list.

These types of emails are especially effective for:

• eCommerce
• Communities
• Long Sales Cycles
• Media Outlets
• Subscriptions
• Softwares
• Partner Networks
• Referral Programs

1-1 Email

While less common, 1-1 email is the biggest opportunity for sales organizations.

1-1 Emails are designed to be sent to prospects, cold audiences that don’t require opt-in.

This is especially handy for B2B outreach.

As this is often the first introduction your company has to a new prospect, you need to:

• Carefully consider your message
• Build a targeted prospect list
• Personalize the message
• Send thousands/month

Maybe most importantly, you need to have your sales team trained and ready to process leads as they come your way.

1-1 Emails typically generate leads that are eager to talk to sales immediately.

While this form of email is rewarding, it’s also challenging.

You need to be prepared to:

• Create new domains & email inboxes
• Write 10-20 different emails
• Source media for the email content
• Build contact lists
• Monitor metrics
• Warmup email addresses
• Optimize DNS settings
• Automatically vet/route leads

+ much more

What are you waiting for..?

Are you making $$$ with email?

Making millions with email is common. But you generally need content writers, designers, programmers, server experts, email experts, and an analyst to tie it all together. While common, it isn’t easy. Need some help?