Digital Lab

Funnels aren’t email sequences and drag-and-drop templates.

At least not the good ones.

Modern funnels are multi-touch, multi-platform, and built with one goal:
Get high-intent buyers to say, “This is for me.”

If your funnel can’t do that in under 10 seconds — it’s broken.

Most Funnels Still Think It’s 2013

They start with a pop-up.

Lead to a “Free Guide.”

Then queue up 10 emails trying to sell a $997 course.

That’s not a funnel.

That’s a museum piece.

Today’s buyer has seen it all.

They don’t download eBooks like they used to.

They rarely open email #7 in your sequence.

They don’t care about your 10-step webinar funnel unless it’s actually useful.

Here’s What a Modern Funnel Looks Like:

1. Thumb-Stopping Creative

This is your ad, post, or video.
It’s not here to “explain”
It’s just to stop the scroll.

You’ve got 0.4 seconds to capture their attention.

Your Creative Should:

2. Landing Page That Doesn’t Lie

Most funnels fail here.

Too much copy. Too little clarity.

Your landing page needs to make one thing instantly clear:

If a visitor can’t answer those in 5 seconds, they will bounce.

No matter how nice your font choice is.

3. High-Intent Action

Modern funnels convert better with:

• Tools
• Audits
• Quizzes
• Courses
• Databases
• Calendar widgets
• And anything else that feels like you spent real time & effort on it

Forget “free value.”
Focus on high-perceived value.

4. Fast, Personalized Follow-Up

Email? Sure.

But also:

• DMs
• SMS
• Direct mail
• Voice notes
• Retargeting ads
• Custom video replies
• Personalized nurture sequences

Great funnels don’t let a lead sit cold for 72 hours.

They create momentum with persistent communication.

5. Sales Flow Built for Speed

If your offer takes 30 days to explain, you’re selling the wrong way.

Modern buyers want:

• Simple pricing
• Clear ROI
• Fast answers
• Proof that you understand their problems
• Evidence that you’ve done this before

Funnels that win today are less about education.

More about alignment.

The Best Funnels Feel Effortless

Not because they are effortless, but because every piece is designed to remove friction, build trust, and create clarity.

The funnel doesn’t convince someone to buy.

It gives them the confidence to buy what they were already looking for from you.

Is your sales & marketing funnel out of date? Or worse?

We’ve helped over 1000 businesses build scalable marketing funnels over the last 20 years.