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Glossary

by 2Point

How to Add Someone to Google Business Profile

Author: Haydn Fleming • Chief Marketing Officer

Last update: Oct 10, 2025 Reading time: 4 Minutes

Adding someone to your Google Business Profile is a straightforward process that enhances collaboration and management of your business listing. Whether you’re a small business owner or part of a larger organization, inviting others to manage your profile can streamline operations and help maintain an accurate online presence. This guide will walk you through the steps necessary to add someone to your Google Business Profile effectively.

Understanding Google Business Profile

What is Google Business Profile?

Google Business Profile allows businesses to manage their online presence across Google, including Search and Maps. This tool helps you showcase essential information like location, hours, services, and customer reviews.

Benefits of Adding Users

Collaboration: Bringing in team members allows for better management of your profile, resulting in timely updates and more comprehensive engagement.

Access Control: You decide who gets to manage specifics like posts, reviews, and updates while maintaining the overall security of your account.

Increased Efficiency: With multiple users, tasks such as responding to reviews or updating business hours can be handled quickly and efficiently.

Step-by-Step Guide to Add Someone to Your Google Business Profile

Follow these steps to add someone to your Google Business Profile:

Step 1: Sign in to Google Business Profile

Step 2: Access Business Settings

  • Select your Business: Pick the business you want to manage if you have multiple locations.
  • Locate Users: On the left-hand menu, click on the “Users” tab. This section displays everyone currently managing your profile.

Step 3: Invite Users

  • Click the ‘Invite new users’ button: This option is typically found at the top right corner.
  • Enter Email Address: Type the email address of the person you want to add.
  • Select Role: Choose a role for the new user:
    • Owner: Full access to manage the profile.
    • Manager: Can edit the profile, respond to reviews, and add posts.
    • Site Manager: Limited access; can edit basic information but cannot delete the profile or manage user access.

Step 4: Send the Invitation

  • Click ‘Invite’: Once you’ve filled in the necessary information, hit the ‘Invite’ button to send an email to the new user.

Step 5: User Acceptance

The invited user must accept the invitation sent to their email. They will receive a link to accept the role assigned. Once accepted, they will have access as per the role defined.

Best Practices for Managing Access

  • Regular Review: Regularly check who has access and adjust roles or remove users as needed to maintain security.

  • Limit Access: Only add users who are essential for managing your business. Limiting access protects your profile from unauthorized changes.

  • Communicate Expectations: Make sure each user understands their role and responsibilities regarding the management of the Google Business Profile.

Common Issues When Adding Users

Invitation Not Received

If the invited user does not receive the invitation:

  • Check Spam Folder: Have them check their spam or junk folder for the invitation email.
  • Correct Email: Ensure the email address entered is correct. A simple typo can prevent the user from receiving the invitation.

Roles Confusion

Each role has different permissions. Ensure users know what they can and cannot do:

  • Owner: Can manage everything about the profile.
  • Manager: Can edit and interact but cannot change user roles.
  • Site Manager: Most restrictive access, useful for basic updates.

Frequently Asked Questions

How do I remove someone from my Google Business Profile?

To remove a user, access the “Users” section, find the user you want to remove, click on their name, and choose the option to remove them from the business profile.

Can I add multiple users at once?

Unfortunately, Google Business Profile does not support adding multiple users simultaneously. Each user must be added individually.

What if I forget my Google account login?

If you’re unable to access your Google account, use the “Forgot password?” option on the sign-in page to recover your account.

Is there a limit on how many users I can add?

Yes, Google Business Profile allows you to add up to 50 users per business account.

By following this guide, you can effectively add team members to your Google Business Profile, ensuring that your business maintains a vibrant and engaging online presence. For more details about maximizing your business’s online visibility, explore our multi-channel marketing services or our advertising solutions.

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