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by 2Point

How to Change Email for Google Business Profile

Author: Haydn Fleming • Chief Marketing Officer

Last update: Oct 2, 2025 Reading time: 4 Minutes

Changing the email associated with your Google Business Profile is a crucial step if you’re looking to maintain communication with your customers and manage your listing effectively. In this guide, we will provide step-by-step instructions on how to change the email for your Google Business Profile, ensuring that you remain connected to your audience while managing your profile seamlessly.

Understanding Google Business Profile

Google Business Profile is a tool that enables businesses to manage their online presence across Google, including Search and Maps. It is vital for local SEO and community engagement, allowing customers to find essential business information quickly. If your email needs updating, it can impact notifications and communication with clients, making it imperative to follow the right steps.

Benefits of Keeping Your Email Updated

  • Improved Communication: Ensures you receive alerts about customer inquiries and reviews.
  • Effective Profile Management: Maintain control over your business information and respond promptly.
  • Enhanced Customer Trust: Having an accurate email shows professionalism and encourages customer interaction.

Step-by-Step Guide to Change Email for Google Business Profile

To change the email address linked to your Google Business Profile, follow these steps:

  1. Sign in to Google My Business:

  2. Access Your Business Profile:

    • Select the business you want to manage if you own multiple listings.
  3. Navigate to Users:

    • Click on the “Users” tab, generally located in the left-hand navigation panel.
  4. Add New User:

    • Select the “Add Users” option, usually represented by a plus sign (+).
    • Enter the email address you want to add as a new owner or manager.
  5. Assign Permissions:

    • Choose the role for the new email (Owner, Manager, or Communications Manager) based on what access you want to provide.
    • Click “Invite” to send an invitation to the new email address.
  6. Accept the Invitation:

    • The new email will receive an invitation. The user must accept this invitation to gain access.
  7. Set New Email as Primary:

    • If you want the new email to be the primary one, simply switch your settings. In the “Users” tab, select the new email and click on “Make Primary”.
  8. Remove Old Email:

    • If necessary, you can revoke access for the old email by selecting it in the “Users” menu and choosing to remove it.

Important Considerations

  • Verification: Ensure the new email is verified and under your control to avoid issues with access.
  • Notification Settings: After changing your email, check notification preferences to ensure they are configured to your liking.
  • Security Features: Consider enabling two-factor authentication for enhanced security on your new email account.

Troubleshooting Common Issues

Should you encounter any problems while changing your email for your Google Business Profile, consider the following:

  • Invitation Not Received: Ask the new user to check their spam or junk folder for the invitation email.
  • Permission Errors: Double-check the role you have assigned to the new user; incorrect permissions can prevent access.
  • Login Issues: Verify that the new email is associated with a Google account.

Frequently Asked Questions

How long does it take for the email change to take effect?

Changes are typically immediate, but allow a few hours for complete processing and notifications.

Can I change my email back to the old one?

Yes, if you retain access to the original email account, you can repeat the process to switch back.

Do I need to verify the new email?

Yes, the new email address must be verified through the invitation process before gaining full access to manage the business profile.

What happens to existing reviews and customer interactions?

All existing reviews and interactions remain intact on the business profile regardless of the email change.

How often should I update my email?

It is advisable to review your email information periodically or anytime you have personnel changes to ensure your business remains reachable.

Conclusion

Updating your email for your Google Business Profile is a straightforward but essential task that can significantly impact how you interact with clients and manage your online presence. For more tips on optimizing your Google Business Profile and other marketing strategies, visit 2POINT Agency or check our multi-channel marketing services and advertising services. By staying proactive with your business information, you are ensuring that your enterprise remains visible and maintenance-free in the ever-evolving online environment.

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