How to Connect GMB to Google Ads

Connecting your Google My Business (GMB) account to Google Ads is a strategic step that can enhance your local marketing efforts. This integration allows you to reach potential customers more effectively by showcasing your business in local search results and Google Maps when they search for relevant services. This article will guide you through the process of connecting GMB to Google Ads, highlighting its benefits and addressing common queries.

Understanding Google My Business and Google Ads

What is Google My Business?

Google My Business is a free tool that enables businesses to manage their online presence across Google, including Search and Maps. A well-optimized GMB listing can increase your visibility, drive more traffic to your business, and facilitate customer engagement.

What is Google Ads?

Google Ads is an online advertising platform where businesses can create ads to appear on Google Search results and other platforms. By displaying ads based on user queries, businesses can target potential customers actively searching for their products and services.

Benefits of Connecting GMB to Google Ads

1. Enhanced Visibility: When you connect GMB to Google Ads, your Google Ads can display alongside your GMB listing, benefiting from a dual presence.

2. Local Targeting: By leveraging local campaigns, you can target users looking for services in specific areas, ensuring your ads reach the right audience.

3. Improved Ad Performance: Ads linked to GMB typically show higher click-through rates because potential customers see your contact information, customer reviews, and directions directly in the ad.

Step-by-Step Guide on How to Connect GMB to Google Ads

Step 1: Sign in to Google Ads

• Go to Google Ads.
• Log in to your account. If you do not have an account, create one.

Step 2: Access the Tools and Settings Menu

• In the upper right corner, click on the Tools and Settings icon (the wrench).
• Under the Setup column, select Linked accounts.

Step 3: Link Google My Business Account

• In the Linked accounts section, locate Google My Business and click on Details.
• Click the Link button. You may see a list of GMB accounts associated with your email. If your GMB account isn’t listed, you can add it by entering the email associated with your GMB.

Step 4: Confirm the Link

• After selecting the GMB account, click Send Request. The owner of the GMB account will receive a request.
• Once accepted, you will see the GMB account listed in your Google Ads account.

Step 5: Start Creating Local Ads

• Now that your accounts are linked, visit the Campaigns tab in Google Ads.
• Click on the + icon to create a new campaign.
• Opt for Local campaign types to use your GMB information effectively in your ads.

Best Practices for Optimizing GMB and Google Ads Integration

• Complete Your GMB Profile: Make sure your GMB profile is fully updated. Include photos, operating hours, and services to create a compelling listing.
• Utilize Ad Extensions: Use location extensions in your Google Ads. This allows potential customers to easily find your business address and call directly from the ad.
• Monitor Performance: Regularly check the performance of your ads and GMB metrics. Use insights to make data-driven decisions for future campaigns.

Common Questions About Connecting GMB to Google Ads

What is the primary benefit of linking GMB to Google Ads?
Linking GMB to Google Ads enhances visibility by allowing your ads to display alongside your business information on Google Search and Maps.

Can I track the performance of my ads linked to GMB?
Yes, both Google Ads and GMB provide detailed analytics. You can track performance metrics such as click-through rates, calls, and directions requests.

Is it free to connect GMB to Google Ads?
Connecting GMB to Google Ads is free, but running ads on Google Ads incurs costs based on your campaign budget and bidding strategy.

What should I do if I cannot find my GMB listing in Google Ads?
If your GMB listing does not appear, ensure that you have access to the GMB account connected to the email you used for Google Ads. If you still face issues, you may need to verify your GMB listing.

Conclusion

Connecting your Google My Business account to Google Ads is a straightforward process that can yield significant benefits for your local marketing strategies. By following the outlined steps and applying best practices, you can enhance your visibility and attract more local customers effectively. To learn more about optimizing your marketing strategies, visit 2POINT or explore our Multi-Channel Marketing and Advertising Services for tailored solutions to elevate your business.