# 2POINT Agency - Best Digital Marketing Agency --- ## Pages - [Dadyo](https://www.2pointagency.com/portfolio/dadyo/): View our rebranding and digital makeover for Dady’o, a custom website, vibrant visuals, and strategic marketing for a legendary nightlife brand. - [Tricorder](https://www.2pointagency.com/portfolio/tricorder/): See how we helped Tricorder stand out with bold branding, sleek web design, and a custom-built site tailored for tech innovation and user engagement. - [Elfin Kids](https://www.2pointagency.com/portfolio/elfin-kids/): See how we brought Elfin Kids Cuts to life with playful branding, SEO-optimized web design, and engaging marketing for a standout kids salon experience. - [Mavwicks](https://www.2pointagency.com/portfolio/mavwicks/): Explore our creative work for Mavwicks, complete brand design, eCommerce website, and marketing that captures the essence of premium fragrances. - [More longevity & Wellbeing](https://www.2pointagency.com/portfolio/morewellbeing/): Discover how 2Point Agency enhanced MoreWellBeing's brand identity with innovative web design, SEO, and branding for better audience engagement. - [24 Hour Dog Day Care Work](https://www.2pointagency.com/portfolio/24-hour-dog-day-care/): Explore our 24-hour dog day care services designed with your pet's comfort and safety in mind. Trust us for round-the-clock care and attention. - [Animation](https://www.2pointagency.com/animation-agency/): We are an animation agency specializing in all kinds of animation services. Animation Service for your websites, videos, emails, and more. Schedule a free call today! - [Mawi DNA](https://www.2pointagency.com/case-studies/mawi-dna/): Discover how we helped MAWI DNA, an innovative pet food company, increase sales and conversions with a tailored marketing strategy. Read our case study now. - [Branding](https://www.2pointagency.com/business-branding-services/): 2Point Agency offers top-notch business branding services. Elevate your brand with expert strategy and creative solutions. Contact us today. - [San Diego Based Company Generates 349 responses in 30 days From One-to-One Emails](https://www.2pointagency.com/case-studies/raynewater/): Learn how 2 Point Agency helped Rayne Water increase their online traffic and conversions through targeted SEO and digital marketing tactics. Read our case study now. - [How 2POINT Digital Agency Helped San Diego History Center Save Money and Drive Digital Growth](https://www.2pointagency.com/case-studies/museum/): Discover how our agency revitalized a museum's digital presence, boosting engagement and driving visitor growth through innovative strategies. - [Websites](https://www.2pointagency.com/websites/): 2POINT Agency is the best creative marketing agency, offering business branding services to increase awareness of the brand around the world. Get a Quote Now! - [Infinix Bio Work](https://www.2pointagency.com/portfolio/infinix-bio-work/): Innovative bioinformatics solutions by Infinix, transforming data into insights. Explore our cutting-edge work in bioinformatics at 2Point Agency. - [W+ Work](https://www.2pointagency.com/portfolio/w-plus-work/): Explore W plus work portfolio by 2Point Agency, showcasing innovative designs and successful projects in digital marketing and creative solutions. - [Intelligent HealthTech Work](https://www.2pointagency.com/portfolio/intelligent-healthtech-work/): Explore our innovative solutions in intelligent health technology, transforming healthcare with cutting-edge advancements. - [Halliday](https://www.2pointagency.com/portfolio/halliday/): Explore Halliday bespoke digital strategy by 2Point Agency. Discover our innovative approach to digital marketing solutions. - [Chef Dane](https://www.2pointagency.com/portfolio/chefdane-work/): Discover ChefDane culinary journey and exquisite creations at 2Point Agency's portfolio. Explore our collaboration in fine dining experiences. - [InfinixBio](https://www.2pointagency.com/case-studies/infinixbio/): Discover how InfinixBio achieved remarkable growth through innovative strategies with 2Point Agency's expertise. Read the case study now - [Digital Lab](https://www.2pointagency.com/digital-lab/): Stay up to date and read our blog for expert tips and advice from 2Point Agency's team of specialists. For more information contact us and get a free quote! - [Austin Digital Agency](https://www.2pointagency.com/locations/austin-digital-agency/): 2POINT Agency is the best digital marketing agency in Austin offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Atlanta Digital Agency](https://www.2pointagency.com/locations/atlanta-digital-agency/): 2POINT Agency is the best digital marketing agency in Atlanta offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Locations](https://www.2pointagency.com/locations/): Looking for top-notch digital marketing services? 2Point Agency offers tailored solutions to businesses in various locations. Contact us for expert assistance. - [Reviews](https://www.2pointagency.com/reviews/): 2POINT Agency is committed to delivering digital experiences that make a difference for our customers. Check out what our clients have to say about our services. - [About Us](https://www.2pointagency.com/about-us/): 2POINT Agency is a full-service digital marketing agency focused on branding, animated websites, digital ads and social marketing & more. Call now to get quote. - [Photogenics](https://www.2pointagency.com/portfolio/photogenics/): Explore our vibrant portfolio showcasing stunning visual storytelling and creative photography services at Photogenics. Discover excellence in every frame. - [Chef Dane](https://www.2pointagency.com/case-studies/chefdane/): Explore how ChefDane transformed their online presence with innovative web design and digital strategy. Discover our success story today - [Case Studies](https://www.2pointagency.com/case-studies/): Explore our diverse case studies showcasing successful projects and client outcomes. Discover how we deliver exceptional results at 2Point Agency. - [Soundmind](https://www.2pointagency.com/portfolio/soundmind/): Explore SoundMind innovative solutions at 2Point Agency. Discover how we elevate mental health services through technology and compassion. - [Portfolio](https://www.2pointagency.com/portfolio/): Explore our diverse portfolio showcasing creative excellence and impactful digital solutions. Discover our innovative approach today. - [Advertising Services](https://www.2pointagency.com/marketing/advertising-services/): We are the leading paid search advertising agency, offering paid advertising services to help your brand connect with its target audience. Get a Quote Now! - [Home](https://www.2pointagency.com/): 2POINT Agency is the best digital marketing agency. Experts in website design, branding, paid ads, SMM, and creative digital marketing. Request a free quote! - [Cold Email Outreach](https://www.2pointagency.com/marketing/cold-email-outreach/): We are the leading digital marketing agency, offering email management and newsletter services to help your brand connect with its target audience. Call Now! - [Search Engine Optimization](https://www.2pointagency.com/marketing/search-engine-optimization/): 2POINT agency offer search engine optimization services to enhance your search engine rankings and drive organic, quality traffic to your website. Get a Quote now! - [Multi Channel Marketing](https://www.2pointagency.com/marketing/multi-channel-marketing/): Discover effective multi-channel marketing strategies to enhance your brand's reach and engagement. Learn more at 2Point Agency. - [Social Media Marketing](https://www.2pointagency.com/marketing/social-media-marketing/): We are the leading social media management agency, offering social profile management services to get brand awareness and drive engagement. Get a Quote Today! - [Houston Digital Agency](https://www.2pointagency.com/locations/houston-digital-agency/): 2POINT Agency is the best digital marketing agency in Houston offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [San Jose Digital Agency](https://www.2pointagency.com/locations/san-jose-digital-agency/): 2POINT Agency is the best digital marketing agency in San Jose offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Raleigh Digital Agency](https://www.2pointagency.com/locations/raleigh-digital-agency/): 2POINT Agency is the best digital marketing agency in Raleigh offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Washington DC Digital Agency](https://www.2pointagency.com/locations/washington-dc-digital-agency/): 2POINT Agency is the best digital marketing agency in Washington DC offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Boston Digital Agency](https://www.2pointagency.com/locations/boston-digital-agency/): 2POINT Agency is the best digital marketing agency in Boston offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Minneapolis Digital Agency](https://www.2pointagency.com/locations/minneapolis-digital-agency/): 2POINT Agency is the best digital marketing agency in Minneapolis offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Columbus Digital Agency](https://www.2pointagency.com/locations/columbus-digital-agency/): 2POINT Agency is the best digital marketing agency in Columbus offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Philadelphia Digital Agency](https://www.2pointagency.com/locations/philadelphia-digital-agency/): 2POINT Agency is the best digital marketing agency in Philadelphia offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Louisville Digital Agency](https://www.2pointagency.com/locations/louisville-digital-agency/): 2POINT Agency is the best digital marketing agency in Louisville offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Milwaukee Digital Agency](https://www.2pointagency.com/locations/milwaukee-digital-agency/): 2POINT Agency is the best digital marketing agency in Milwaukee offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Seattle Digital Agency](https://www.2pointagency.com/locations/seattle-digital-agency/): 2POINT Agency is the best digital marketing agency in Seattle offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Toronto Digital Agency](https://www.2pointagency.com/locations/toronto-digital-agency/): 2POINT Agency is the best digital marketing agency in Toronto offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Las Vegas Digital Agency](https://www.2pointagency.com/locations/las-vegas-digital-agency/): 2POINT Agency is the best digital marketing agency in Las Vegas offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Chicago Digital Agency](https://www.2pointagency.com/locations/chicago-digital-agency/): 2POINT Agency is the best digital marketing agency in Chicago offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Phoenix Digital Agency](https://www.2pointagency.com/locations/phoenix-digital-agency/): 2POINT Agency is the best digital marketing agency in Phoenix offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [New York City Digital Agency](https://www.2pointagency.com/locations/new-york-city-digital-agency/): 2POINT Agency is the best digital marketing agency in New York offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [St Louis Digital Agency](https://www.2pointagency.com/locations/st-louis-digital-agency/): 2POINT Agency is the best digital marketing agency in St Louis offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Dallas Digital Agency](https://www.2pointagency.com/locations/dallas-digital-agency/): 2POINT Agency is the best digital marketing agency in Dallas offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Orange County Digital Agency](https://www.2pointagency.com/locations/orange-county-digital-agency/): 2POINT Agency is the best digital marketing agency in Orange County offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Los Angeles Digital Agency](https://www.2pointagency.com/locations/los-angeles-digital-agency/): 2POINT Agency is the best digital marketing agency in Los Angeles offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [Miami Digital Agency](https://www.2pointagency.com/locations/miami-digital-agency/): 2POINT Agency is the best digital marketing agency in Miami offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [San Francisco Digital Agency](https://www.2pointagency.com/locations/san-francisco-digital-agency/): 2POINT Agency is the best digital marketing agency in San Francisco offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! - [San Diego Digital Agency](https://www.2pointagency.com/locations/sandiego-digital-agency/): 2POINT Agency is the best digital marketing agency in San Diego offering web design, SEO, social media, branding, PPC & more services. Get a Quote Now! --- ## Posts - [SEO Trends for 2025](https://www.2pointagency.com/blog/seo-trends-for-2024/): Dive into the essential SEO trends of 2025, from Generative AI's impact to the power of user-generated content, and get ready for the evolving digital landscape. - [How to Create a Winning Content Marketing Strategy](https://www.2pointagency.com/blog/creating-winning-content-marketing-strategy/): Craft a compelling content marketing strategy with our expert guide. Learn proven tactics, tips, and tools to drive engagement and achieve success. - [How to Create a Winning Social Media Content Calendar](https://www.2pointagency.com/blog/how-to-create-a-winning-social-media-content-calendar-2/): Unlock the secrets to a powerful social media strategy with our guide on creating a winning content calendar. Elevate your brand's online presence with precision and consistency. - [How do Biotech Companies Advertise in 2024?](https://www.2pointagency.com/blog/how-biotech-companies-advertise-in-2024/): Explore the evolving landscape of biotech advertising in 2024. Discover innovative strategies and trends reshaping marketing in the biotech industry. - [Biotech Marketing Trends 2024](https://www.2pointagency.com/blog/biotech-marketing-trends-2024/): Stay ahead with the latest insights! Explore the emerging Biotech Marketing Trends for 2024. Discover strategies shaping the future of biotech industries. - [How to Generate Leads for Your Biotech Business](https://www.2pointagency.com/blog/how-to-generate-leads-biotech-business/): Unlock the secrets to lead generation in the biotech industry. Learn strategies, tools, and techniques to attract and convert prospects effectively. - [7 Reasons You Need Custom Website For Your Business](https://www.2pointagency.com/blog/reasons-you-need-custom-website-your-business/): Discover the strategic advantages of a custom website for your business. From brand uniqueness to long-term cost-effectiveness – unlock the benefits now! - [Buyer's Guide: Atlanta SEO Companies](https://www.2pointagency.com/blog/buyers-guide-atlanta-seo-companies/): Navigate the Atlanta SEO landscape with confidence. Our buyer's guide helps you choose the right Atlanta SEO company for your business's success. - [Top 10 Seattle Marketing Agencies](https://www.2pointagency.com/blog/top-seattle-marketing-agencies/): Discover the top Seattle marketing agencies! Explore expert services, innovative strategies, and client success stories in our top 10 list. - [9 Effective Strategies for Social Media Marketing](https://www.2pointagency.com/blog/effective-strategies-social-media-marketing/): Explore 9 powerful strategies to elevate your social media marketing! From audience understanding to influencer collaborations, unlock secrets to your success. - [Top 10 Chicago Marketing Agencies](https://www.2pointagency.com/blog/top-10-chicago-marketing-agencies/): Discover the cream of the crop in Chicago marketing agencies. Explore expertise, services, and success stories in our top 10 list. - [7 Best Cold Email Services in New York City](https://www.2pointagency.com/blog/7-best-cold-email-services-in-new-york/): Discover the top cold email services in New York for effective outreach. Explore features, pricing, and success stories in our guide. - [Exploring the World of Programmatic Advertising](https://www.2pointagency.com/blog/exploring-the-world-of-programmatic-advertising/): Dive into programmatic advertising: its workings, benefits, trends, and future in our guide. Learn to leverage its power for your brand. - [The Importance of Personalization in Marketing](https://www.2pointagency.com/blog/the-importance-of-personalization-in-marketing/): Discover the power of personalized marketing and how it can transform customer engagement, loyalty, and conversion rates for your brand. - [Top 5 Email Marketing Tips for Toronto Companies](https://www.2pointagency.com/blog/email-marketing-tips-toronto-companies/): Elevate your email marketing game in Toronto! Discover top tips for local success, engagement, and growth in our blog post. - [Phoenix SEO: Everything You Need To Know](https://www.2pointagency.com/blog/phoenix-seo-everything-you-need-to-know/): Unlock the power of Phoenix SEO with our comprehensive guide. Learn strategies, trends, and best practices for online success. - [5 Steps to Effective Digital Marketing in Las Vegas](https://www.2pointagency.com/blog/5-steps-to-effective-digital-marketing-in-las-vegas/): Elevate your digital marketing game in Las Vegas! Discover 5 essential steps for success in our comprehensive guide. - [Austin SEO: Everything You Need To Know](https://www.2pointagency.com/blog/austin-seo-everything-you-need-to-know/): Unlock the power of Austin SEO with our comprehensive guide. Learn strategies, trends, and best practices for online success in the vibrant Austin market. - [The Art of Writing Compelling Copywriting for Digital Marketing](https://www.2pointagency.com/blog/art-writing-compelling-copywriting-digital-marketing/): Discover the art of persuasive digital marketing copywriting. Boost brand awareness, drive traffic, and increase conversions with expert tips. - [How to Create a Winning Social Media Content Calendar](https://www.2pointagency.com/blog/how-to-create-a-winning-social-media-content-calendar/): In this blog post, we're looking into how to craft a winning social media content calendar. - [Exploring the World of Affiliate Marketing](https://www.2pointagency.com/blog/exploring-the-world-of-affiliate-marketing/): Dive into the realm of affiliate marketing. From content creation to ethical practices, uncover strategies for success in this dynamic landscape - [The Importance of Customer Reviews and Testimonials](https://www.2pointagency.com/blog/the-importance-of-customer-reviews-and-testimonials/): Discover how customer reviews & testimonials impact trust, decisions, & brand growth. Learn why authentic feedback is crucial for modern businesses. - [How to Create Engaging Interactive Content](https://www.2pointagency.com/blog/how-to-create-engaging-interactive-content/): Discover strategies to craft captivating interactive content that keeps audiences engaged. Learn techniques to elevate your content marketing efforts. - [The Importance of Brand Consistency in Digital Marketing](https://www.2pointagency.com/blog/importance-brand-consistency-digital-marketing/): In this blog post, we're diving into the world of brand consistency and its monumental impact on digital marketing. Here,... - [Tips on Building a Strong Personal Brand Online](https://www.2pointagency.com/blog/tips-building-strong-personal-brand-online/): In today's interconnected world, personal branding has evolved from just a buzzword to a tool for success. - [Using Video Marketing to Boost Your Brand in Dallas](https://www.2pointagency.com/blog/using-video-marketing-to-boost-your-brand-in-dallas/): Elevate your Dallas brand with video marketing. From engaging stories to local partnerships, discover the power of video for business growth. - [Mastering the Art of A/B Testing for Better Results](https://www.2pointagency.com/blog/mastering-the-art-of-a-b-testing-for-better-results/): To most people, A/B testing might simply sound like a fancy tech term. But what if we told you that... - [Tips for Successful Pay-Per-Click (PPC) Advertising](https://www.2pointagency.com/blog/tips-for-successful-pay-per-click-ppc-advertising/): Navigating the intricate landscape of digital marketing can be a bit overwhelming. In this blog post, we're going to share... - [The Impact of Mobile Optimization on SEO for San Francisco Businesses](https://www.2pointagency.com/blog/the-impact-of-mobile-optimization-on-seo-for-san-francisco-businesses/): Discover the impact of mobile optimization on SEO for San Francisco businesses. Improve local visibility and user experience. Read now. - [Creating Effective Email Marketing Campaigns for Your Miami Business](https://www.2pointagency.com/blog/creating-effective-email-marketing-campaigns-miami-business/): Discover the power of email marketing for your Miami business. Learn to craft effective campaigns, engage your audience, and drive higher ROI. - [The Role of Video Marketing in Driving Engagement](https://www.2pointagency.com/blog/video-marketing-driving-engagement/): Discover the power of video marketing in captivating audiences, forging emotional connections, and boosting brand engagement. Unleash the potential of video now. - [Email Marketing Best Practices: Tips for Success](https://www.2pointagency.com/blog/email-marketing-best-practices-tips-for-success/): Discover powerful strategies, techniques, and tips for building an effective lead generation funnel. - [How to Use Google Ads to Drive Traffic to Your Orange County Business](https://www.2pointagency.com/blog/how-to-use-google-ads-to-drive-traffic-to-your-orange-county-business/): Drive targeted traffic and business growth in Orange County with Google Ads. Learn how to set up, optimize, and succeed with local advertising strategies. - [Building an Effective Lead Generation Funnel](https://www.2pointagency.com/blog/building-an-effective-lead-generation-funnel/): Discover powerful strategies, techniques, and tips for building an effective lead generation funnel. - [The Ultimate Guide to Search Engine Optimization (SEO) for Higher Conversions](https://www.2pointagency.com/blog/the-ultimate-guide-to-search-engine-optimization-seo-for-higher-conversions/): Learn how to optimize your website for higher conversions using SEO techniques. Discover keyword research, on-page optimization, backlink building, and more. - [The Importance of Website Speed for SEO in St. Louis](https://www.2pointagency.com/blog/the-importance-of-website-speed-for-seo-in-st-louis/): Discover the impact of website speed on SEO for St. Louis businesses. Learn how it affects user experience, search engine rankings, and business success. - [Mastering On-Page SEO: Best Practices for St. Louis Businesses](https://www.2pointagency.com/blog/best-on-page-seo-practices-for-st-louis-businesses/): Boost online visibility for St. Louis businesses with on-page SEO. Learn keyword research, meta tags, URL optimization, header tags, content optimization, image optimization, and more. - [SEO vs. PPC: Choosing the Right Strategy for St. Louis Businesses](https://www.2pointagency.com/blog/seo-vs-ppc-choosing-the-right-strategy-for-st-louis-businesses/): Discover the difference between SEO and PPC. Explore benefits of SEO like organic visibility and credibility. Learn about immediate visibility and targeted reach with PPC. - [Top Dallas Marketing Trends to Watch for 2024](https://www.2pointagency.com/blog/top-dallas-marketing-trends-watch-out/): Boost your Dallas business's online visibility with effective local SEO strategies. Connect with local customers, drive targeted traffic, and dominate local search rankings. - [The Importance of Mobile Optimization for Your Miami Business Website](https://www.2pointagency.com/blog/importance-mobile-optimization-your-miami-business-website/): Boost your Miami business's online presence with effective local SEO and mobile optimization. Drive targeted traffic, increase visibility, and outshine the competition. - [Top 5 Digital Marketing Trends to Watch for Los Angeles Businesses in 2024](https://www.2pointagency.com/blog/digital-marketing-trends-for-los-angeles-businesses/): Discover the top digital marketing trends for Los Angeles businesses in 2023. From video marketing to AI and voice search, stay ahead of the game with 2Point. - [Top 5 SEO Agencies in Dallas](https://www.2pointagency.com/blog/top-seo-agencies-dallas/): Discover the top 5 SEO agencies in Dallas, including 2Point Agency, Atomic Design & Consulting, Redonk Marketing, AVX Digital, and Blacksmith Agency. Boost your online presence today. - [The Importance of Local SEO for Dallas Businesses](https://www.2pointagency.com/blog/importance-local-seo-for-dallas-businesses/): Discover the importance of local SEO for Dallas businesses. Boost your online visibility, attract local customers, and dominate the local search landscape. - [How to Choose the Best Digital Marketing Agency in San Francisco for Your Business Needs](https://www.2pointagency.com/blog/best-digital-marketing-agency-san-fransisco-your-business-needs/): Our article breaks down the key factors to consider when selecting the best agency for your needs, helping you drive your business growth. - [Top 10 Web Design Trends in San Francisco for 2024](https://www.2pointagency.com/blog/top-web-design-trends-san-fransisco/): Check out our list of the top 10 web design trends for 2023, featuring innovative and visually stunning techniques to make your website stand out from the crowd. - [Why Local SEO is Key for Miami Businesses: Tips and Strategies](https://www.2pointagency.com/blog/why-local-seo-key-for-miami-businesses/): Discover why in our article, where we explore the benefits of optimizing your website for local search and the strategies you can use to improve your local SEO game. - [The Importance of Mobile Optimization for Your Los Angeles L.A Business Website](https://www.2pointagency.com/blog/importance-mobile-optimization-los-angeles-la-business-website/): Learn why mobile optimization is crucial for Los Angeles businesses looking to succeed online. This article discusses the importance of mobile-friendly websites in detail. - [The Ultimate Guide to Local SEO in Los Angeles: Tips and Best Practices](https://www.2pointagency.com/blog/ultimate-guide-local-seo-los-angeles-tips-best-practices/): Learn how local SEO can help your Los Angeles business improve its online presence. This guide covers the best practices for targeting the right keywords and more. - [The Benefits of Hiring a Local Digital Marketing Agency in Miami for Your Business Website](https://www.2pointagency.com/blog/benefits-hiring-local-digital-marketing-agency-miami-for-your-business-website/): This article explores the benefits of hiring a Miami digital marketing agency for your business. - [10 Must Knows of Mobile Optimization for Your Orange County Business Website ](https://www.2pointagency.com/blog/must-knows-of-mobile-optimization-for-your-orange-county-business-website/): Learn the top 10 must-knows of mobile optimization for Orange County businesses to improve your online presence and ultimately, your bottom line. - [What Is Local SEO and Why Does It Matter for Orange County Businesses?](https://www.2pointagency.com/blog/the-power-of-local-seo-and-how-to-boost-your-orange-county-business-online/): Find out the unique business landscape in Orange County, key components of a successful local SEO strategy, best practices for website optimization, and more. - [Why Hiring a Marketing Agency in Orange County Is Crucial for Your Business Success](https://www.2pointagency.com/blog/top-benefits-of-hiring-a-marketing-agency-in-orange-county/): Unlock the potential of your business with a leading marketing agency in Orange County. Discover the top benefits of hiring experts to boost your brand. - [Understanding The Importance of Local SEO in San Francisco](https://www.2pointagency.com/blog/local-seo-in-san-fransisco-strategies-to-boost-your-rankings/): Learn how to boost your business online visibility through effective strategies with local SEO in San Francisco; from keyword research to social media marketing. - [What is an Instagram Agency: A Guide to Social Media Marketing](https://www.2pointagency.com/blog/what-is-an-instagram-agency-a-guide-to-social-media-marketing/): Learn everything you need to know about Instagram agencies and how they can help your brand grow on social media. Discover the benefits of working with an Instagram agency and its services in this comprehensive guide. - [Email Outreach Agencies: Everything You Need To Know](https://www.2pointagency.com/blog/email-outreach-agencies-everything-you-need-to-know/): Are you shopping for email outreach agencies but need help figuring out where to start? This guide will help you to see the big picture. Read on! - [What is a Marketing Agency & What Do They Do?](https://www.2pointagency.com/blog/what-is-a-marketing-agency-what-do-they-do/): Marketing agencies are experts in promoting and growing brands. Find out how they can help your business succeed by utilizing various marketing strategies and techniques. - [Top 10 Copywriting Agencies in The United States](https://www.2pointagency.com/blog/top-10-copywriting-agencies-in-the-united-states/): Discover the top 10 copywriting agencies in the United States and choose the perfect fit for your brand. Get your copywriting done right with our list. - [What is A Full-Service Agency, and Why Do You Need One?](https://www.2pointagency.com/blog/what-is-a-full-service-agency-and-why-do-you-need-one/): In today’s fast-paced and competitive business environment, having an effective marketing strategy is more important than ever. - [Marketing Pet Products in 2024: Strategies, Target Audience & Brand Identity](https://www.2pointagency.com/blog/marketing-pet-products/): Learn the secrets to marketing pet products in 2023! From identifying the target audience to developing a unique brand identity, this guide covers all the key strategies to succeed in the pet industry. Make your pet products stand out and soar with success in 2023. - [The Top 5 Pet Marketing Agencies: Boost Your Pet Business](https://www.2pointagency.com/blog/the-top-pet-marketing-agencies/): Get ahead of the competition with the help of the top 5 pet marketing agencies. From advertising to event planning, these experts can help you reach your target audience and grow your pet business. - [Goodbye, Universal Analytics. Hello, Google Analytics 4.](https://www.2pointagency.com/blog/goodbye-universal-analytics-hello-google-analytics-4/): If you use Google Analytics on your website, you may have been receiving emails from Google on how you must upgrade from Universal Analytics to Google Analytics 4 – its next-generation analytics solution. - [How to use email outreach to grow your business](https://www.2pointagency.com/blog/how-to-use-email-outreach-to-grow-your-business/): Interested in improving your email outreach campaigns? Follow these tactics to reach your target audience, gain their attention, and make sales! - [Should you add a CRM to your business? And how it impacts customer relationships.](https://www.2pointagency.com/blog/should-you-add-a-crm-to-your-business-and-how-it-impacts-customer-relationships/): Discover how a great CRM system can help your business create better customer experiences, boost productivity & convert more leads into paying customers. - [5 Advertising Trends to Watch Closely in 2024-2025](https://www.2pointagency.com/blog/5-advertising-trends-to-watch-closely-in-2024-2025/): Top 5 advertising trends to watch closely. Read to learn more about the trends marketers pay attention to and the changes that are being driven by consumers. - [Google's helpful content update: What you need to know.](https://www.2pointagency.com/blog/googles-helpful-content-update-what-you-need-to-know/): Learn about how Google’s “Helpful Content” Update will impact search engine rankings and what it means for your website’s content & SEO strategy. - [These San Diego Companies Got Their Website Animation Just Right](https://www.2pointagency.com/blog/these-san-diego-companies-got-their-website-animation-just-right/): If you're looking for the best website animation companies In San Diego, you've come to the right place. Choose 2POINT, to work with. - [Branding Services That Grow Your Business](https://www.2pointagency.com/blog/branding-services-that-grow-your-business/): 2Point Agency is the best creative marketing agency offering business branding services with creative brand strategy and industry leading visuals. - [How To Choose The Right SEO Service Company](https://www.2pointagency.com/blog/how-to-choose-the-right-seo-service-company/): Need help choosing a good SEO company? Learn how to choose an SEO agency, from exploring past results to asking questions. Get started now! - [How To Choose A Web Design Agency?](https://www.2pointagency.com/blog/how-to-choose-a-web-design-agency/): Choosing a web design agency for your business is an important decision. Follow these steps to make sure you make the right choice! - [How to accept crypto payments on your business website (or store)](https://www.2pointagency.com/blog/how-to-accept-crypto-payments-on-your-business-website-or-store/): 2Point Digital Agency is helping those people who are not able to accept crypto payments. Here is the complete guide for you all if you are facing the same problem. - [Email signature branding: What it is and why it's important](https://www.2pointagency.com/blog/email-signature-branding-what-it-is-and-why-its-important/): Email signatures are a powerful way to convey professionalism and increase brand recognition. Learn how they can benefit your business. - [How much should you spend on digital marketing in 2024?](https://www.2pointagency.com/blog/how-much-should-you-spend-on-digital-marketing/): You're probably wondering, what is a good digital marketing ROI, relatively speaking? We will guide you on how to allocate funds to your digital marketing campaign. - [Google's page experience update is here. Are you ready?](https://www.2pointagency.com/blog/googles-page-experience-update-is-here-are-you-ready/): With its page experience algorithm, Google is bringing factors like a website's speed, mobile friendliness, and security (among others) to determine its search rankings. - [What is website branding? And how to create a branded website.](https://www.2pointagency.com/blog/what-is-website-branding-and-how-to-create-a-branded-website-2/): Having a website is not enough, you need to think about branding. We’ve put together this guide to website branding and its essential components for you. - [5 Best Ho-Ho-Holiday Marketing](https://www.2pointagency.com/blog/5-best-ho-ho-holiday-marketing/): These five essential holiday marketing e-mails boost revenue for health clubs, wellness centers, and other health and wellness businesses. - [How to Upgrade Your Digital Marketing for 2024](https://www.2pointagency.com/blog/how-to-upgrade-your-digital-marketing/): Learn how to improve your digital marketing strategy in 2022 with pillar page content, conversion optimization, chatbots, and account-based marketing. - [10 Best Digital Marketing Tips for Small Businesses](https://www.2pointagency.com/blog/10-best-digital-marketing-tips-for-small-businesses/): This list of digital marketing tips for small businesses will help your local or small business create more sales opportunities online. Find out more! - [A Quick Guide to Online Reputation Management (and Why Your Business Needs It)](https://www.2pointagency.com/blog/a-quick-guide-to-online-reputation-management-and-why-your-business-needs-it/): Every business relies on good reviews and brand image to build trust and credibility. Learn how to manage your online reputation to get more customers and sales. - [5 Reasons Why Your Offline Business Must Have an Online Presence](https://www.2pointagency.com/blog/5-reasons-why-your-offline-business-must-have-an-online-presence/): Haven't taken your offline business to the online platform yet? Readout these 5 reasons that tell why having an online presence can be beneficial for you. - [Introducing Instagram Branded Content Ads on Instagram](https://www.2pointagency.com/blog/introducing-instagram-branded-content-ads-on-instagram/): Discover how advertisers and businesses use the new Instagram branded content ads as a new tool for their marketing and promotion strategy. - [Creating A Business Profile on Instagram](https://www.2pointagency.com/blog/creating-a-business-profile-on-instagram/): Instagram business profiles are free to anyone who wants one. We'll teach you how to switch and take advantage of exclusive features. - [The most popular social media posts that drive engagement](https://www.2pointagency.com/blog/the-most-popular-social-media-posts-that-drive-engagement/): 2Point Digital Agency brings the strategy to boost your social media handles. These tips by our expert will change your social media game visit here to know how. - [5 Top Digital Marketing Trends for Small Businesses](https://www.2pointagency.com/blog/5-top-digital-marketing-trends-for-small-businesses/): Digital marketing trends are never static. They change every year, and sometimes, every quarter. Here is the complete information about small businesses. - [5 New Digital Marketing Trends You May Be Missing Out On](https://www.2pointagency.com/blog/5-new-digital-marketing-trends-you-may-be-missing-out-on/): 5 digital marketing trends you should follow. A never-before integrated mix of old and new digital marketing trends that will dominate marketing. - [How to Generate Organic Leads for Your Small Business](https://www.2pointagency.com/blog/how-to-generate-organic-leads-for-your-small-business/): Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company. - [3 ways animated logos can help your business](https://www.2pointagency.com/blog/3-ways-animated-logos-can-help-your-business/): Combining great logo design with animation creates a fun, vibrant slice of brand identity. Top 3 ways to use logo animation with some good examples of it. - [Get more email clicks: Quick tips to improve your email click-through rate.](https://www.2pointagency.com/blog/get-more-email-clicks-quick-tips-to-improve-your-email-click-through-rate/): Enhance your email click-through rate with best actionable ideas. increase your results and get more leads from our email marketing strategies. - [How to use content to generate and convert leads for your local business](https://www.2pointagency.com/blog/how-to-use-content-to-generate-and-convert-leads-for-your-local-business/): Learning how to generate leads for your business can be harder than you first thought. Use these lead generation strategies to generate new business today! - [Google is calling-out unencrypted websites-- including yours](https://www.2pointagency.com/blog/google-is-calling-out-unencrypted-websites-including-yours/): This indicates the web page is not providing a secure connection to visitors. Google's Chrome will soon warn you when you're visiting insecure sites. - [How Animations Bring a Website Experience to Life (7 Engaging Examples)](https://www.2pointagency.com/blog/how-animations-bring-a-website-experience-to-life-7-engaging-examples/): Website animation boosts user engagement and helps you stand out from the competition. But do you know how and when to use it? Read this guide to learn more! - [3 website animations to bring your site alive](https://www.2pointagency.com/blog/3-website-animations-to-bring-your-site-alive/): Web animation is one of the factors that can strongly enhance your website’s look and feel. Learn when it makes sense to use animations on your website. - [Videos for business websites: 10 video types you should be using right now](https://www.2pointagency.com/blog/videos-for-business-websites-10-video-types-you-should-be-using-right-now/): Get the complete list of ten types of videos for business to inspire you as you plan your first video project. Whether you work for a big brand or a small business. - [How to get new customers and repeat business with email marketing](https://www.2pointagency.com/blog/how-to-get-new-customers-and-repeat-business-with-email-marketing/): Email marketing is an ideal way to communicate with your customers. It can help you attract new customers as well as win repeat business. . - [What is SEO copywriting? Plus, how to do it right.](https://www.2pointagency.com/blog/what-is-seo-copywriting-plus-how-to-do-it-right/): SEO copywriting is writing website copy that helps search engines like Google and Bing understand what your website is about. - [How to Optimize Your Website for the Top 10 SEO Ranking Factors](https://www.2pointagency.com/blog/how-to-optimize-your-website-for-the-top-10-seo-ranking-factors/): Explore top 10 ideas about SEO best practices to help your website's performance in Google search results. --- ## Digital Lab Saturdays - [How To View Social Media in The Age of AI](https://www.2pointagency.com/digital-lab-saturday/how-to-view-social-media-in-the-age-of-ai/): Most brands still treat organic social like it’s optional. A handful of posts when motivation hits. A recycled ad creative... - [AI Is Changing Marketing Forever](https://www.2pointagency.com/digital-lab/newsletter/ai-is-changing-marketing-forever/): Let’s be clear... Most marketing teams today are still using AI in a limited way. They’re leaning on it for... - [The Ridiculous ROI of Email Marketing](https://www.2pointagency.com/digital-lab/newsletter/the-ridiculous-roi-of-email-marketing/): Let’s be honest... Most brands are dramatically underutilizing one of the highest-performing channels in the entire marketing stack. They treat... - [Why You Should Run Broad Targeted Ads](https://www.2pointagency.com/digital-lab/newsletter/why-you-should-run-broad-targeted-ads/): Broad is Best For the last decade, I’ve seen thousands of terrible marketing recommendations... But the one that irks me... - [The Easy Way to Dominate Local Search](https://www.2pointagency.com/digital-lab/newsletter/the-easy-way-to-dominate-local-search/): If your business relies on local customers finding you online... Google visibility isn’t optional. When someone searches for your service... - [The Difference Between $10M & $100M Brands](https://www.2pointagency.com/digital-lab/newsletter/the-difference-between-10m-100m-brands/): Most people think the difference between a $10M brand and a $100M brand is: • Better product-market fit • Better... - [Google’s New AI Search Is Here](https://www.2pointagency.com/digital-lab/newsletter/googles-new-ai-search-is-here/): Google I/O 2025 came with some huge announcements. You’ve probably noticed it by now. Search results look different. Way different.... - [How to Get Your Business to Show Up in AI](https://www.2pointagency.com/digital-lab/newsletter/how-to-get-your-business-to-show-up-in-ai/): AI chats like ChatGPT, Claude, and Perplexity are changing how people search. Instead of sifting through 10 links on Google,... - [How To Build Your Brand](https://www.2pointagency.com/digital-lab/newsletter/how-to-build-your-brand/): Let’s clear something up... Your brand is not: • your logo • your colors • your fonts • your design... - [Your Creative Output Needs an Upgrade](https://www.2pointagency.com/digital-lab/newsletter/your-creative-output-needs-an-upgrade/): Let’s be honest... most brands are still relying on creative that was “good enough” a year ago. It worked before.... - [Content You Can't Live Without](https://www.2pointagency.com/digital-lab/newsletter/content-you-cant-live-without/): There’s one type of content that’s more important than anything you could ever produce yourself. More valuable than professional photos.... - [The Lead Quality Lie](https://www.2pointagency.com/digital-lab/newsletter/the-lead-quality-lie/): Why “More Leads” Is Costing You Sales Everyone wants more leads. → More form fills. → More booked calls. →... - [What a Funnel Really Looks Like in 2025](https://www.2pointagency.com/digital-lab/newsletter/what-a-funnel-really-looks-like-in-2025/): Funnels aren’t email sequences and drag-and-drop templates. At least not the good ones. Modern funnels are multi-touch, multi-platform, and built... - [Why Most Ads Fail (And What to Do Instead)](https://www.2pointagency.com/digital-lab/newsletter/why-most-ads-fail/): The truth about modern advertising is... most ads suck. It’s the painful truth nobody wants to admit. Good creative is... - [The Creativity Crisis in Marketing](https://www.2pointagency.com/digital-lab/newsletter/the-creativity-crisis-in-marketing/): Creativity used to be the edge... the difference between an ad that gets ignored and an ad that dominates. The... - [Command Attention At All Costs](https://www.2pointagency.com/digital-lab/newsletter/command-attention-at-all-costs/): Attention is the currency of marketers... attention gives you the ability to achieve almost anything. • Sell a product/service •... - [The Easy Way to Triple Your Leads](https://www.2pointagency.com/digital-lab/newsletter/the-easy-way-to-triple-your-leads/): The easiest way to explode your sales... isn’t more ad spend, it isn’t SEO, it isn’t sending more emails, it’s... - [The Problem With Digital Marketing](https://www.2pointagency.com/digital-lab/newsletter/the-problem-with-digital-marketing/): Digital marketing has made it the easiest time in human history to grow a business... It’s also never been easier... - [Fix Your Local SEO](https://www.2pointagency.com/digital-lab/newsletter/fix-your-local-seo/): 3 Steps to Instantly Improve Your Local Rankings The most important Google rankings for service business are... Local! Local website... - [You should email your customers](https://www.2pointagency.com/digital-lab/newsletter/you-should-email-your-customers-2/): Customer Emails Generate 35 – 40X ROI Businesses should be sending 10x the emails they are... from selling soda to... - [How Many Ads Is Too Many?](https://www.2pointagency.com/digital-lab/newsletter/how-many-ads-is-too-many/): The answer may surprise you... When most companies start advertising, they create one or two ads just to see how... - [Personal Brand Building in 2025](https://www.2pointagency.com/digital-lab/newsletter/personal-brand-building-in-2025/): We want to do business with people who inspire us... who we like and trust. For this reason, leaders must... - [AI is Reshaping How We Advertise](https://www.2pointagency.com/digital-lab/newsletter/ai-is-reshaping-how-we-advertise/): All anyone is talking about in business is AI... but most people are talking about Large Language Models (LLMs) like... - [Why Social Engagement Is The Trick To Brand Growth](https://www.2pointagency.com/digital-lab/newsletter/why-social-engagement-is-the-trick-to-brand-growth/): How To Make Money With Social Media Everyone acknowledges that social media is the new “town square” for the world...... - [Add +35% Revenue With Email](https://www.2pointagency.com/digital-lab/newsletter/add-35-revenue-with-email/): How Much Can I Make With Email? Email marketing is the quiet hero for most major companies... In fact, email... - [The Best Ads Are Ugly](https://www.2pointagency.com/digital-lab/newsletter/the-best-ads-are-ugly/): In 2024, the advertising playbook changed... The most effective ads weren’t sleek, big-budget productions. Instead, they felt unpolished; raw, even.... - [The Stuff Marketers Aren't Telling You About 2025](https://www.2pointagency.com/digital-lab/newsletter/the-stuff-marketers-arent-telling-you-about-2025/): Happy New Year, for some companies 2025 will be the most innovative year to date... For others, this could prove... - [Increase Website Conversions Over 400%](https://www.2pointagency.com/digital-lab/newsletter/increase-website-conversions-over-400/): The Greatest Digital Asset Your Business Has In today’s digital world, your website isn’t just a place to showcase your... - [Marketers Invented Christmas](https://www.2pointagency.com/digital-lab/newsletter/marketers-invented-christmas/): Ok, marketers didn’t technically invent the holiday... but, everything that you know and love about how we celebrate WAS invented... - [Performance or Brand?](https://www.2pointagency.com/digital-lab/newsletter/performance-or-brand/): Every small business needs a solid marketing strategy, but not all approaches are the same. Two of the most common... - [Google CEO Claims Big Changes Are Coming in 2025](https://www.2pointagency.com/digital-lab/newsletter/google-ceo-claims-big-changes-are-coming-in-2025/): Search has owned the internet for over two decades—more specifically, Google has owned the internet. Over 98% of all web... - [How Are Competitors Using AI to Make Money?](https://www.2pointagency.com/digital-lab/newsletter/how-are-competitors-using-ai-to-make-money/): 10 Ways Competitors Are Making Money With AI We are living in the most innovative time in human history. Not... - [Is your website ready for 2025?](https://www.2pointagency.com/digital-lab/newsletter/is-your-website-ready-for-2025/): Your Website is Your Best Salesperson Why? Your website never stops working for you. When the rest of your team... - [Conversion Rate Optimization (The Unsung Hero of Sales)](https://www.2pointagency.com/digital-lab/newsletter/conversion-rate-optimization-the-unsung-hero-of-sales/): Imagine turning your website’s visitors into loyal customers without spending extra on ads. That’s the power of Conversion Rate Optimization... - [The Next Big Thing](https://www.2pointagency.com/digital-lab/newsletter/the-next-big-thing/): Answer Engine Optimization (AEO) Today’s customers expect instant answers through voice assistants, AI chat platforms, or even quick response AI... - [Countdown to Year-End: Proven Marketing Strategies for Q4](https://www.2pointagency.com/digital-lab/newsletter/countdown-to-year-end-proven-marketing-strategies-for-q4-2/): The Final Countdown (27 days to Black Friday... ) As we enter the peak season for sales, it’s important to... - [Your Secret Marketing Weapon](https://www.2pointagency.com/digital-lab/newsletter/your-secret-marketing-weapon/): Using Customer Stories as Your Secret Marketing Weapon There’s no shortcut to building trust, and when it comes to persuading... - [Brand Awareness or Direct Response Advertising?](https://www.2pointagency.com/digital-lab/newsletter/brand-awareness-or-direct-response-advertising/): Brand Awareness or Direct Response? When it comes to digital advertising, one of the most common questions businesses face is:... - [How Do I Make Money With Email?](https://www.2pointagency.com/digital-lab/newsletter/how-do-i-make-money-with-email/): How Do I Make Money With Email? Between 25%-35% of all business revenue is generated via email... If that number... - [Landing Page Hacks to Double Your Leads](https://www.2pointagency.com/digital-lab/newsletter/landing-page-hacks-to-double-your-leads-2/): Getting a mountain of leads takes more than just flashy ads & content... Yet for many companies, this is where... - [Why Do I Need Content?](https://www.2pointagency.com/digital-lab/newsletter/why-do-i-need-content/): Why Do You Need Content? Content marketing is a broad category... It covers things like social media, email, SEO, video,... - [$100M Advertising Secrets](https://www.2pointagency.com/digital-lab/newsletter/100m-advertising-secrets/): Billions of dollars are spent every year on advertising... the majority of which is spent by multi-hundred million dollar companies... - [Live By Your Numbers](https://www.2pointagency.com/digital-lab/newsletter/live-by-your-numbers/): The biggest opportunity available in modern marketing is the access to data... Thanks to advanced tracking & analytics tools like... - [Know Your Customer](https://www.2pointagency.com/digital-lab/newsletter/know-your-customer/): The most important part of marketing is... knowing your customer. You can’t do good marketing unless you understand exactly who... - [Google Ads or Social Ads?](https://www.2pointagency.com/digital-lab/newsletter/google-ads-or-social-ads/): Google Ads vs Social Ads: What’s Right For Your Business? Every ad you run for your business should have a... - [What is Lead Attribution?](https://www.2pointagency.com/digital-lab/newsletter/what-is-lead-attribution-2/): Lead Attribution 101: What’s Working? Attribution is the most common problem in marketing... from $500M businesses to pre-revenue startups. I’ve... - [What Makes A Website World-Class?](https://www.2pointagency.com/digital-lab/newsletter/what-makes-a-website-world-class/): Your website is your digital HQ... it’s where most of your prospects meet you for the first time. So why... - [What Type of Ads Should You Run?](https://www.2pointagency.com/digital-lab/newsletter/what-type-of-ads-should-you-run/): There are a lot of ways to advertise your business... But how do you make sure you’re advertising the right... - [How Much Email Is Too Much?](https://www.2pointagency.com/digital-lab/newsletter/how-much-email-is-too-much/): How Much Email Is Too Much? Companies run into two very common hesitations when sending emails to their customers... Not... - [Your Website Is Killing Your Business](https://www.2pointagency.com/digital-lab/newsletter/your-website-is-killing-your-business/): Are You Being Limited By Your Website? All digital marketing is centered around one invaluable asset... your website! Without a... - [2POINT Relaunches After 18 Years](https://www.2pointagency.com/digital-lab/newsletter/2point-relaunches-after-18-years/): Relaunching The 2POINT Website This week we relaunched the 2POINT site... It’s a culmination of 1000s of hours of work... - [Landing Page Hacks to Double Your Leads](https://www.2pointagency.com/digital-lab/newsletter/landing-page-hacks-to-double-your-leads/): Getting a mountain of leads takes more than just flashy ads & content... Yet for many companies, this is where... - [$100M Lead Funnel](https://www.2pointagency.com/digital-lab/newsletter/blueprint-100m-lead-funnel/): Blueprint: $100M Lead Funnel In business, all success is downstream from leads... it’s no wonder trillions of dollars are spent... - [When To Scale Ad Spend](https://www.2pointagency.com/digital-lab/newsletter/when-to-scale-ad-spend/): When To Scale Your Ad Spend You’ve built your initial ad campaign... Revenue is flowing in... But, you’ve hit a... - [Advertising 101](https://www.2pointagency.com/digital-lab/newsletter/advertising-101/): How Do You Measure Ad Campaigns? Ads are the most popular form of marketing in the world... but most companies... - [How To Rank #1 In Google](https://www.2pointagency.com/digital-lab/newsletter/how-to-rank-1-in-google/): Every website is different, but for Google, the core ranking factors don’t change... However, there’s a lot of mixed information... - [SEO vs SEM - What do you need?](https://www.2pointagency.com/digital-lab/newsletter/seo-vs-sem-what-do-you-need/): Discover the differences between SEO and SEM and learn which strategy best suits your business needs. Expert insights on digital marketing tactics. - [Google's AI (SGE) is finally here](https://www.2pointagency.com/digital-lab/newsletter/googles-ai-sge-is-finally-here/): Discover how Google's AI Search Generative Experience (SGE) transforms search results, enhancing user interactions and delivering smarter answers. - [What I Learned From Scaling Mass Cold Emailing](https://www.2pointagency.com/digital-lab/newsletter/what-i-learned-from-scaling-mass-cold-emailing/): Find out how to scale mass cold emailing effectively. Learn strategies to boost engagement and drive success in your email marketing campaigns. - [Email sequences to 10X your revenue](https://www.2pointagency.com/digital-lab/newsletter/email-sequences-to-10x-your-revenue/): Discover how to boost your revenue with effective email sequences. Learn tips and strategies to maximize your email marketing success. - [Which Keywords (Actually) Matter?](https://www.2pointagency.com/digital-lab/newsletter/which-keywords-actually-matter/): Explore which keywords truly impact your SEO strategy and boost your website's visibility with our expert insights and tips. - [How to build a $100M marketing funnel](https://www.2pointagency.com/digital-lab/newsletter/how-to-build-a-100m-marketing-funnel/): Marketing Funnel 101 Marketing funnels generate billions every year... but most businesses don’t even have one. So what is a... - [How to scale your advertising](https://www.2pointagency.com/digital-lab/newsletter/how-to-scale-your-advertising/): How to Scale Your Advertising Advertising can be nerve-racking for businesses early on... You don’t know what you don’t know.... - [Why Most Marketing Programs Are Broken](https://www.2pointagency.com/digital-lab/newsletter/why-most-marketing-programs-are-broken/): Why Most Marketing Programs Are Broken Marketing is a Pandora’s Box of opportunity, but... companies consistently miss their revenue targets... - [Stay Away From These Marketing Mistakes](https://www.2pointagency.com/digital-lab/newsletter/stay-away-from-these-marketing-mistakes/): Stay Away From These Marketing Mistakes This was written with zero use of AI. I actually just sat down and... - [A secret weapon to get more leads](https://www.2pointagency.com/digital-lab/newsletter/a-secret-weapon-to-get-more-leads/): Video Storytelling: The Secret To Better Lead Generation Video content has taken the world by storm, but are you using... - [What is Domain Authority (really)?](https://www.2pointagency.com/digital-lab/newsletter/what-is-domain-authority-really/): What is Domain Authority (really)? If you’ve paid attention to your website metrics you’ve probably heard of Domain Authority (DA),... - [Why is animated marketing a gold rush?](https://www.2pointagency.com/digital-lab/newsletter/why-is-animated-marketing-a-gold-rush/): Animation, The Future of Marketing Every year marketing changes... Tactics and processes come in and out of style. It’s one... - [Turning Emails Into $'s](https://www.2pointagency.com/digital-lab/newsletter/turning-emails-into-s/): How to Generate Revenue With Email Email marketing is a $10B industry... here’s why. Companies use email to contact customers,... - [3 Ways to make more with ads](https://www.2pointagency.com/digital-lab/newsletter/3-ways-to-make-more-with-ads/): 3 Ways To Make More With Ads Advertising is the most common form of marketing... yet many businesses struggle to... - [5-Minute Roadmap to Multi-Channel Marketing](https://www.2pointagency.com/digital-lab/newsletter/5-minute-roadmap-to-multi-channel-marketing/): 5-Minute Roadmap to Multi-Channel Marketing Every successful business has a way to generate leads... but they often get stuck relying... - [What is a Brand?](https://www.2pointagency.com/digital-lab/newsletter/what-is-a-brand/): What is a Brand? Branding isn’t what you think it is... It’s not a font. It’s not a logo. It’s... - [The importance of personal branding](https://www.2pointagency.com/digital-lab/newsletter/the-importance-of-personal-branding/): Why Leaders Need to Develop a Personal Brand We want to do business with people that inspire us... people we... - [What is Lead Attribution?](https://www.2pointagency.com/digital-lab/newsletter/what-is-lead-attribution/): Lead Attribution 101: What’s Working? Attribution is the most common problem in marketing... from $500M businesses to pre-revenue startups. I’ve... - [You should email your customers](https://www.2pointagency.com/digital-lab/newsletter/you-should-email-your-customers/): Customer Emails Generate 35 – 40X ROI Businesses should be sending 10x the emails they are... from selling soda to... - [Email is changing February 1st](https://www.2pointagency.com/digital-lab/newsletter/email-is-changing-february-1st/): Google Implements New Sender Requirements 2. 1. 24 Most companies aren’t ready for the changes... but that’s ok. We’ll get... - [What's happening to SEO in 2024?](https://www.2pointagency.com/digital-lab/newsletter/whats-happening-to-seo-in-2024/): What to Expect From SEO in 2024 Innovation waits for no one... and 2024 will be no different. There are... - [Is your website ready for 2024?](https://www.2pointagency.com/digital-lab/newsletter/is-your-website-ready-for-2024/): Your Website is Your Best Salesperson Why? Your website never stops working for you. When the rest of your team... - [How much content is enough?](https://www.2pointagency.com/digital-lab/newsletter/how-much-content-is-enough/): Does My Website Need More Content? The short answer is yes, better content or more content within pages on your... - [Standing Out From The Crowd](https://www.2pointagency.com/digital-lab/newsletter/standing-out-from-the-crowd/): How Animation Breathes New Life Into Your Brand The secret is out... logo animations are not only cool, but they... - [From Chaos to Clarity in One Year](https://www.2pointagency.com/digital-lab/newsletter/from-chaos-to-clarity-in-one-year/): How SDHC Saved Nearly 100k on Their Marketing San Diego History Center (SDHC) uses 2POINT’s skills in graphic design, social... - [Countdown to Year-End: Proven Marketing Strategies for Q4](https://www.2pointagency.com/digital-lab/newsletter/countdown-to-year-end-proven-marketing-strategies-for-q4/): The Final Countdown (13 days to Black Friday... ) As we enter the peak season for sales, it’s important to... - [Hub & Spoke](https://www.2pointagency.com/digital-lab/newsletter/hub-spoke/): Hub & Spoke An SEO Strategy Built for 2024 Growth Decoding Hub & Spoke Much like a bicycle wheel. At... - [349 Responses](https://www.2pointagency.com/digital-lab/newsletter/349-responses/): Company Generates 349 Responses in 30 Days From One-to-One Email Like many businesses, referrals represented a significant source of business... --- ## Digital Lab Videos - [Small Businesses Can Create Major Impact Despite Limited Size](https://www.2pointagency.com/digital-lab/videos/small-business-big-image/): Discover how small businesses can create a big image with strategic branding and marketing insights. Watch our video for expert tips. - [Delegating to Marketing Agencies Accelerates Business Growth](https://www.2pointagency.com/digital-lab/videos/delegating-to-marketing-agencies-accelerates-business-growth/): Discover how delegating to marketing agencies accelerates business growth. Watch our insightful video on effective strategies today. - [The Shift to Lo-Fi Content: Authenticity Over Production Value](https://www.2pointagency.com/digital-lab/videos/the-shift-to-lo-fi-content-authenticity-over-production-value/): Discover the power of lo-fi content, where authenticity trumps production value. Learn why genuine engagement matters most. - [AI in Marketing Requires Human Creativity for Distinctive Results](https://www.2pointagency.com/digital-lab/videos/ai-in-marketing-requires-human-creativity-for-distinctive-results/): Explore the synergy of AI and human creativity in marketing for unique, impactful results. Watch our insightful video now. - [The Evolution of CTAs Includes Moving Away From Generic Phrases to Precise Commands](https://www.2pointagency.com/digital-lab/videos/the-evolution-of-ctas-includes-moving-away-from-generic-phrases-to-precise-commands/): Discover how evolving CTAs from generic phrases to precise commands can enhance marketing effectiveness in our latest video. - [Businesses are Confronting the Challenges of Online Reputation Management](https://www.2pointagency.com/digital-lab/videos/businesses-are-confronting-the-challenges-of-online-reputation-management/): Learn how businesses can manage their online reputations. Learn strategies for effective reputation management in today's digital landscape - [Navigating Lead Attribution Models for Effective Marketing Investment](https://www.2pointagency.com/digital-lab/videos/navigating-lead-attribution-models-for-effective-marketing-investment/): Explore lead attribution models for smart marketing investments. Discover strategies to optimize your marketing ROI effectively. - [Small Businesses Can Boost SEO by Implementing Schema Markup](https://www.2pointagency.com/digital-lab/videos/small-businesses-can-boost-seo-by-implementing-schema-markup/): Small businesses can enhance SEO with schema markup. Learn how to implement it effectively for better search engine visibility and rankings. - [In an Era Where Digital Presence Defines Business Success, Websites Stand as Non-Negotiable Assets.](https://www.2pointagency.com/digital-lab/videos/in-an-era-where-digital-presence-defines-business-success-websites-stand-as-non-negotiable-assets/): Explore why websites are crucial for business success in the digital age. Learn key strategies to enhance your online presence effectively. --- # # Detailed Content ## Pages --- ## Posts --- ## Digital Lab Saturdays - Published: 2025-07-07 - Modified: 2025-07-07 - URL: https://www.2pointagency.com/digital-lab-saturday/how-to-view-social-media-in-the-age-of-ai/ Most brands still treat organic social like it’s optional. A handful of posts when motivation hits. A recycled ad creative here or there. Maybe a holiday graphic from time to time. But here’s what’s actually happening: Social is now the first place people go to judge you. Not Google. Not your sales materials. Not even your website. They’re opening Facebook, LinkedIn, TikTok, etc. And asking: Does this brand feel legit? If the answer is unclear or worse, negative. You don’t get the curiosity You don’t get the click You don’t get the $ People Don’t Want to Be Sold In the AI era, simply showing up on social media isn't enough anymore. While "being consistent" used to be all you needed to stand out on social. AI has made consumers more & more selective about what content they actually engage with. Quality and uniqueness are becoming more important every day. This is your chance to prove you exist. Prove you understand your customers' problems. Prove you know what you're talking about. Prove you care about your industry. Prove you can help them. Prove you're different. A stale feed reads like an abandoned retail store. No lights on. No one home. Meanwhile, brands that post consistently (with personality and emotional intelligence) create a compounding layer of credibility. This Isn’t Theory Some real-world numbers: 41% of Gen Z use social as their first stop for research 76% of consumers say social content influenced a purchase in the last six months 73% say... --- - Published: 2025-06-30 - Modified: 2025-07-03 - URL: https://www.2pointagency.com/digital-lab/newsletter/ai-is-changing-marketing-forever/ Let’s be clear... Most marketing teams today are still using AI in a limited way. They’re leaning on it for quick copy edits, summarizing blogs, or drafting ad variations. These uses can be helpful. But they barely scratch the surface of what’s possible. Because the most important shift in marketing right now is the rise of Agentic AI, systems that can take action independently. These systems observe, prioritize, and execute marketing workflows without requiring constant human direction. This shift is already happening. And for businesses that want to scale intelligently, it’s something marketing leaders can’t afford to ignore. From Assistive to Agentic The last few years brought an explosion of assistive AI tools. These include platforms like Jasper, ChatGPT, Claude, Perplexity, and Grammarly that help with writing, analysis, or light automation. But now, a new layer is emerging. Agentic AI refers to tools that are able to think and use tools to achieve a result. They can carry out multi-step tasks, make decisions, and adjust their behavior in response to new data. They do this completely on their own. This shift changes how marketing (and work in general) gets done. Tasks that used to require teams of people, dashboards, and meetings can now be handled in the background by AI agents, working continuously in real time. Real Companies Putting This Into Practice This isn’t theoretical. Agentic AI is already being used by brands of all sizes: Google The company introduced a Chrome-based tool called Marketing Advisor. It monitors goals, offers... --- - Published: 2025-06-23 - Modified: 2025-07-02 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-ridiculous-roi-of-email-marketing/ Let’s be honest... Most brands are dramatically underutilizing one of the highest-performing channels in the entire marketing stack. They treat email like a side dish. A monthly newsletter. A seasonal promo. An afterthought. But here’s the thing: Email is potentially the single biggest missed opportunity in your business. Email Is Still the Highest ROI Channel While brands pour spend into ads and organic content, hoping for traction... Email quietly delivers an average of $36-$68 for every $1 spent. Compared to social, paid media, or even influencer campaigns, none come close to email performance. Retail sees ~45:1 ROI Agencies see ~42:1 ROI SaaS lands around 36:1 ROI Even media/entertainment hits 32:1 ROI Across the board, email converts 174% better than social media. And half of consumers say they’ve made a purchase directly from a marketing email in the past year. That’s not soft influence. That’s direct response. At scale. Automated Sequences Print Money If general email is powerful... Automated email is downright unfair. Abandoned cart sequences Onboarding sequences Post-purchase series Seasonal campaigns Educational courses Referral campaigns Welcome flows Let that sink in. Automated emails (those timely, personalized sends) generate: 23x higher conversion rates than batch-and-blast campaigns 320% more revenue on average Open rates north of 80% for welcome sequences Click-to-purchase rates of 33-50% Even order confirmation emails convert at 22x the rate of promos. Why? Because they hit people with the right message, at the right moment, when buying intent is high. That’s the best strategy for making email work for... --- - Published: 2025-06-16 - Modified: 2025-07-02 - URL: https://www.2pointagency.com/digital-lab/newsletter/why-you-should-run-broad-targeted-ads/ Broad is Best For the last decade, I've seen thousands of terrible marketing recommendations... But the one that irks me more and more is the push for "Niche Audiences" Targeting over-specific audiences used to be the play but now it slows down your campaigns and restricts their ability to be high performing. The "Pros" still recommending niche ad targeting out themselves as not actually running high performing ad accounts. Let's walk through the numbers on how broad targeting is the best way to advertise in 2025. The Algorithm Is Smarter Than You Thanks to AI advancements in the last 12 months, ad platforms are significantly better at finding your customer than you are. The best performing campaigns don't define a niche audience, they let the algorithm figure it out through conversions and creative testing. Every major platform is pushing this approach: Google Ads made broad match the default and rolled out Performance Max, which drives 14–27% more conversions than traditional search campaigns. Meta's Advantage+ Audiences now outperform manually targeted audiences. with up to 28% lower CPC and 7% lower cost per conversion. TikTok recommends "Fairly Broad" targeting (which is equivalent to 80% of the world), reporting 20% higher conversion rates and 15% lower CPA on average. Trying to outsmart these systems with tight demographics is no longer best practice, if anything it's self-sabotage. Real-World Results Brands putting this into practice are seeing huge gains. L'Oréal used Google's AI-driven expansion and doubled its conversion rate while cutting cost-per-conversion by 31%. Kidsave... --- - Published: 2025-06-09 - Modified: 2025-07-02 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-easy-way-to-dominate-local-search/ If your business relies on local customers finding you online... Google visibility isn’t optional. When someone searches for your service in your city, Google chooses who gets seen and who gets ignored. The top three results in the map pack get the majority of clicks. If you’re not there, you may as well not exist. Local SEO Isn’t Just SEO This isn't blog posting. It isn’t general backlink building. It’s not a wide net. It's owning your service area with highly targeted strategies built for local intent. When people are ready to buy, local SEO puts you in front of them. Here’s how the strategy works: 1. Google Business Profile Optimization We fully build and optimize your Google Business Profile. This alone can dramatically improve your visibility. Deliverables include: Business category and subcategory setup Keyword-rich service descriptions Optimized hours, photos, and links Weekly updates and Google Posts Ongoing profile enhancements to stay ahead of competitors Why it matters: An optimized profile is one of the top-ranking factors for local visibility. It builds trust and gets clicks. 2. Local Keyword Targeting We target the exact phrases your buyers are searching. Examples: "best chiropractor in Portland" "emergency AC repair Brooklyn" "coffee near me open late" We don’t guess. We research, map, and monitor high-conversion local keywords that signal purchase intent. 3. Citation Building and Cleanup We list your business across 15 to 30 trusted directories monthly, depending on your plan. Platforms include: Yelp BBB Apple Maps Healthgrades Industry-specific directories We also clean... --- - Published: 2025-06-02 - Modified: 2025-06-18 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-difference-between-10m-100m-brands/ Most people think the difference between a $10M brand and a $100M brand is: • Better product-market fit • Better performance • Bigger ad budget • More talent • More SKUs But in reality, the biggest leap comes from something far less tactical: A stronger narrative. Narrative is what makes a brand unforgettable. It’s the story people tell about you when you're not in the room. It's the feeling they attach to your logo before they've read a single word. $10M brands sell products. $100M brands sell belief systems. Why Narrative Wins Narrative is different from messaging. Messaging is what you say. Narrative is what people feel you’re saying, and why they care. It does four things: Creates Identity: It gives customers a “type of person” they get to become by choosing you. Builds Differentiation: It reframes your competition in a way that favors you. Inspires Loyalty: It builds emotional connection, not just transactional efficiency. Spreads Organically: People share stories, not specs. Think Nike. Think Tesla. Think Liquid Death. They aren’t selling shoes, cars, or water. They’re selling a specific narrative to the ones who subscribe to it. You Don’t Need a Big Budget, You Need a Belief You can create a narrative without a huge pile of cash. What you need is a spine, a strong belief that permeates everything: • Who are your people? • What do you stand for? • What do you stand against? • What’s the future you’re fighting for? If your answers feel vague... --- - Published: 2025-05-26 - Modified: 2025-06-18 - URL: https://www.2pointagency.com/digital-lab/newsletter/googles-new-ai-search-is-here/ Google I/O 2025 came with some huge announcements. You’ve probably noticed it by now. Search results look different. Way different. Google just rolled out AI Overviews = instant, AI-generated summaries right at the top of the page It’s one of the biggest shifts in how people find information since Google was created. And despite all the negative press, it's good for SEO. In fact, if you know how to play it right... This could be your biggest SEO advantage yet. AI Overviews Are Taking Over Here are a few industry-specific examples of what’s already changed: Entertainment Overviews: +528% growth in AI placements Restaurant Overviews: +387% growth in AI placements Travel Overviews: +381% growth in AI placements That means more people are seeing AI answers before they see traditional search results. But most people miss: When AI pulls answers from websites... It has to get that info from somewhere. That “somewhere” can be your business. And unlike paid ads, you can’t buy your way in. It comes down to content quality, clarity, and structure. So What Does That Mean for SEO? It means SEO just got an upgrade. It’s no longer just about ranking in the top 3. Now, you can be the source that Google’s AI chooses to show consumers, even if you're only in the top 35 rankings. Here’s how that plays out: AI Overviews often cite multiple sources, including small, niche, and emerging websites. Search impressions are going up, as more people engage with richer search results. Structured,... --- - Published: 2025-05-19 - Modified: 2025-06-18 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-to-get-your-business-to-show-up-in-ai/ AI chats like ChatGPT, Claude, and Perplexity are changing how people search. Instead of sifting through 10 links on Google, users ask a question... and get one answer. If that answer doesn’t mention your business? You’re invisible. You can't just focus on SEO anymore. AI visibility is just as important. And it’s quickly becoming the new front door to your business. So, how do you get your business to show up? Let’s break it down. What AI Chat Tools Are Really Doing Here’s the big secret most business owners don’t know: AI tools like ChatGPT, Claude, and Perplexity aren’t creating answers from scratch. They’re pulling from real websites, just like yours. The difference is in how they interpret and present that information. They look for: • Trustworthy sources • Easy-to-read formatting • Clear answers to questions • Content that sounds human • Structured data that they can scan If your site isn’t structured in a way AI can understand... it won’t get referenced. It’s that simple. What To Fix On Your Website Let’s start with the technical side. There are some easy wins here, and some powerful ones, too. Add FAQ Sections AI loves content in Q&A format. Use Header Tags (H2s) like “How does work? ” Then give a clear, concise answer. Bonus points if you use FAQ schema. Use Schema Markup If you don’t know what that is, watch this video. Schema helps machines understand your content, especially for products, FAQs, services, locations, and articles. Keep Your Sitemap... --- - Published: 2025-05-12 - Modified: 2025-06-17 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-to-build-your-brand/ Let’s clear something up... Your brand is not: • your logo • your colors • your fonts • your design Those are wrappers. Helpful? Sure. But they don’t make "your brand" valuable. They just make it look a little shinier on the shelf. Your brand is your reputation. That's it. Brand = What people believe to be true about you. And those beliefs are earned through action, experience, and consistency. You don’t “design” a brand. You become one. What Makes A Brand? Ask someone about Apple. Or Tesla. Or Spirit Airlines. You’ll get a strong opinion, good or bad. That’s a brand. Not because of the visuals. But because of the feeling those names create. What you’ve heard. What you’ve seen. How they make someone feel. How they make you feel. Trust. Reliability. Value. Innovation. Or... Confusion. Inconsistency. Annoyance. Disrespect. These patterns of belief form over time. And once they’re built, they’re hard to shake. The Brand You Already Have You already have a brand. Even if you’ve never touched a color palette in your life. Even if you’ve never hired a designer. If someone has heard of you, if someone has worked with you, if someone has Googled you, then they’ve started forming beliefs. And that belief is your brand, according to them. So when someone says, “We need to build a brand” What they really mean is: “We need to shape how people think and feel about us. ” So, How Do You Do That? Simple, but not... --- - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://www.2pointagency.com/digital-lab/newsletter/your-creative-output-needs-an-upgrade/ Let’s be honest... most brands are still relying on creative that was “good enough” a year ago. It worked before. So it gets reused. Tweaked. Dusted off and repurposed for the next campaign. And in the past, that worked. You could get by with decent creative, a strong offer, and enough media budget to push it through. But that version of advertising strategy is falling apart, fast. AI didn’t just speed things up. It changed the entire advertising process. We’ve Entered a New Era of Ad Creative Today, platforms like Meta and TikTok reward creative that performs immediately. Their algorithms are creative-first, designed to serve content that hooks, engages, and converts from the very first frame. What does that mean for marketers? It means ad performance is now largely a function of creative velocity, variety, and relevance, not targeting or budgets. In fact, 91% of leading advertisers increased the volume of creative assets they produced in the last year. Because creative is no longer one part of the system. It is the system. The Lifespan of Creative is Shrinking Two years ago, an ad might have stayed fresh for 2-3 weeks. Today, it’s closer to 5 days on average. Not because your creative isn’t good. But because audiences are moving faster. Trends are evolving faster. And competition is increasing at every turn. As more marketers adopt AI tools and UGC strategies to produce 20, 30, even 50+ assets per month, the expectation of freshness keeps rising. If your creative cadence... --- - Published: 2025-04-28 - Modified: 2025-04-28 - URL: https://www.2pointagency.com/digital-lab/newsletter/content-you-cant-live-without/ There’s one type of content that's more important than anything you could ever produce yourself. More valuable than professional photos. More valuable than polished video ads. More valuable than the slickest copy you could ever write. User Generated Content Content created by your customers, your community, your fans. The words they say. The photos they take. The videos they post. It’s real. It’s raw. It’s trustworthy. Why It Matters n a world flooded with sales & marketing, people are naturally skeptical. They know you’re trying to sell them something. They don’t know if they can trust you. But, they do trust people like them. UGC is powerful because it’s not from you. It’s from someone who has no reason to lie. Someone who’s sharing because they want to. Someone who shows proof that your product actually delivers. And that social proof will sell for you better than anything you could create yourself. Why It Works Real user content is imperfect and messy. It's low production quality, casual, and breaks most of the traditional rules about branding and marketing. But it’s those imperfections that make it believable. When a real person shares their experience, people listen. That trust opens people up to consider your brand in ways they otherwise never would. How To Make It Maybe you're thinking, "I don't have any UGC, how do I start? " Or maybe you just want more user-generated content? Here’s how you get it: Create an experience worth sharing: Nobody shares boring things. Make... --- - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-lead-quality-lie/ Why “More Leads” Is Costing You Sales Everyone wants more leads. → More form fills. → More booked calls. → More names in the CRM. And on paper, it all looks great. Your funnel’s humming. Your ads are converting. Your cost-per-lead is dropping. But somehow... Sales are flat. Or worse, they’re tanking. Bad Leads Look Good in Dashboards Here’s the part no one tells you: Cheap leads are expensive. Because you’re not just paying for them with ad dollars, you’re paying in lost time, wasted sales calls, and burned-out reps. Bad leads fill your calendars. There’s a difference. You Have a Positioning Problem If you’re attracting low-quality leads, it’s not a traffic issue. It’s a message issue. Your funnel might be saying: “Hey, this is free! Get it now! ” When maybe it should be saying: “This is for people who are serious, ready, and qualified. ” Most funnels are built to capture attention. But the best ones are built to repel the wrong people. Look at Your Funnel Like a Filter Every step should disqualify someone. The ad should filter out anyone not emotionally bought in The landing page should call out who it’s not for The CTA should be frictionless, but not for everyone The follow-up should speak directly to the decision-maker If your funnel can’t scare off tire-kickers, it’s not a funnel. It’s a leaky bucket. What High-Quality Lead Funnels Actually Do Good lead funnels don't collect a massive pile of low-value leads. Here’s what they focus... --- - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-a-funnel-really-looks-like-in-2025/ Funnels aren’t email sequences and drag-and-drop templates. At least not the good ones. Modern funnels are multi-touch, multi-platform, and built with one goal: Get high-intent buyers to say, “This is for me. ” If your funnel can’t do that in under 10 seconds — it’s broken. Most Funnels Still Think It’s 2013 They start with a pop-up. Lead to a “Free Guide. ” Then queue up 10 emails trying to sell a $997 course. That’s not a funnel. That’s a museum piece. Today’s buyer has seen it all. They don’t download eBooks like they used to. They rarely open email #7 in your sequence. They don’t care about your 10-step webinar funnel unless it’s actually useful. Here’s What a Modern Funnel Looks Like: 1. Thumb-Stopping Creative This is your ad, post, or video. It’s not here to “explain” It’s just to stop the scroll. You’ve got 0. 4 seconds to capture their attention. Your Creative Should: • Be a visual pattern interrupt • Have an emotionally sharp message • Be clearly framed for one specific person 2. Landing Page That Doesn't Lie Most funnels fail here. Too much copy. Too little clarity. Your landing page needs to make one thing instantly clear: Who is this for? What do they get? What happens next? If a visitor can't answer those in 5 seconds, they will bounce. No matter how nice your font choice is. 3. High-Intent Action Modern funnels convert better with: Tools Audits Quizzes Courses Databases Calendar widgets And anything... --- - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/why-most-ads-fail/ The truth about modern advertising is... most ads suck. It's the painful truth nobody wants to admit. Good creative is hard to find and even harder to make. Most ads fall way short of what consumers actually like and want to engage with. Stale, boring advertising is the plague holding your business back. Ads Don’t Work When They Blend In You're not losing because "ads don't work for your business". You’re losing because your ads look exactly like everyone else’s. • Same tone • Same format • Same structure • Same stock images The platforms change every year. The audience does too. But, most ads are still built following the playbooks from 2016. And that’s the problem. The Scroll Test Your prospects don’t “read” your ads. They scroll. Fast. In fact users make up their minds about scrolling past your ad in the first 0. 4 seconds. If your creative doesn’t stop them in the first half-second, it dies. Not because the offer was bad. Not because your targeting missed. Because you failed the scroll test. That test is brutal. But it’s the only one that matters. Your first 3 seconds will make or break the performance of your entire campaign. What Actually Works Want to win? You have to be visually unfamiliar. Emotionally sharp. And instantly clear. Great ads do this in seconds by using: 1. Pattern Interrupts - Something visually off that catches the eye. 2. Specific Framing - “This is for you, and here’s why. ” 3.... --- - Published: 2025-03-31 - Modified: 2025-04-14 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-creativity-crisis-in-marketing/ Creativity used to be the edge... the difference between an ad that gets ignored and an ad that dominates. The thing that made a brand stand out. Now? Average marketers are outsourcing it entirely to AI. If you look at conversations online you practically can't get away from the buzz. They’ve stopped thinking for themselves, stopped pushing boundaries, stopped crafting. And it's showing. The Sea of AI Sameness AI-generated ads, posts, and articles have flooded the market. The same copy patterns The same visual styles The same predictable hooks Marketers are choosing optimization over originality. A race to the middle, not the top. Sure, AI makes it easy to churn out endless content quickly. But when everyone is using the same tools in the same way, nothing stands out. And if you don’t stand out, you won't be remembered. Marketers Are Getting Lazy AI isn’t the problem. The way marketers are using it is. They’re letting AI do the thinking instead of using it as a tool. They’re trusting it to be creative when it’s just remixing existing sources. AI basically operates on a huge database of human creations: Written Text Images Videos Audio Recordings Numerical Data And then compiles this data into patterns and sequences that are believable to be 'human'. This means that everything it creates is based on something from the past. Nothing is ever truly unique or original. Marketers follow the “best practices” AI suggests... and blend into the crowd. Marketing has always been about impact,... --- - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.2pointagency.com/digital-lab/newsletter/command-attention-at-all-costs/ Attention is the currency of marketers... attention gives you the ability to achieve almost anything. • Sell a product/service • Endorse a candidate • Start a movement • Create awareness Whatever your objective, attention is the currency that determines your success. You can be surrounded by fans who spread your message to others or slammed in an echo chamber where nothing you say breaks through. So how do you command attention? Breaking Through The Noise The reality of today is that there are millions of things competing for our attention. The internet has made it possible for you to communicate with the world and the world to communicate with you. This opened up the floodgates of information overload for all of us. It's impossible to keep up with the seemingly infinite amounts of information being thrown at us daily. But, we manage... sort of? See some things stick and stay with us, while others miss our radar entirely. What makes the difference? Unique Substance - Things that are inherently one-of-a-kind stick in our minds more. We want to see things we've never seen before. Curiosity and a desire for learning drive us. Intensity - Things that are more intense are hard to look away from. Danger, speed, and overwhelm lock us in. Intensity makes it impossible to ignore. Emotion - Things that make us feel stick to us. Emotional experiences are more likely to be discussed, shared, and remembered. That's why Romance & Comedy never go out of style. Relatability... --- - Published: 2025-03-17 - Modified: 2025-03-17 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-easy-way-to-triple-your-leads/ The easiest way to explode your sales... isn't more ad spend, it isn't SEO, it isn't sending more emails, it's your website. The #1 thing your customers have in common is that they all visit your website during their decision-making process. The difference between a prospect and a customer is perspective. What do they think of you? What was their first impression? Do you impress them? "Wow" them? Your website is the only part of your marketing efforts that impacts 100% of leads consistently. So, how do you use your site to triple leads? The First Impression The stats don't lie; your website's first impression matters. It can be the difference between signing 100s of new customers and crickets. See for yourself: Rapid Judgments - Users form opinions about a website within a fraction of a second, specifically 50 milliseconds (0. 05 seconds). Design Dominates - First impressions are 94% design-related. Credibility - 75% of users judge a company's credibility based on its website design. Mobile Matters - 57% of internet users won't recommend a business with a poorly designed website on mobile. 74% of users are more likely to return to a mobile-friendly website 62% of companies with websites designed specifically for mobile had increased sales The takeaway is that high-quality, mobile-friendly designs that load quickly can dramatically increase your lead flow & referral rate. Appearances Are Everything We say not to judge a book by its cover... but everyone does. There's no way around it. A great design... --- - Published: 2025-03-10 - Modified: 2025-03-10 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-problem-with-digital-marketing/ Digital marketing has made it the easiest time in human history to grow a business... It's also never been easier to do it wrong. With digital marketing comes analytics platforms like Google Analytics 4, TripleWhale, Meta Business Suite, Shopify, Wordpress, and so many more. At first glance, this is a great thing. Detailed numbers to review and reflect on why different campaigns are or aren't working. However, the problem is that these tools rarely tell the true story. They only tell you the story that a computer can see. Let me explain... How Tracking Works Platforms like Google Analytics track user sessions on webpages and 1000s of different metrics associated with their session. How long they are on the page, what they look at, what they interact with, and ultimately where they came from. This last bit is used by digital marketers to determine what marketing campaign to give "credit" to when a purchase is completed. The problem is that this analysis isn't always true. Let's say you're texting with your friend, and they recommend a great Sushi place downtown. They send you a link to the shop's website. You browse the menu for a bit and spot something that you think may be good for dinner later. A few hours later, you're ready to order dinner, so you do a quick Google Search for the company, find it on Google Maps, call them, and place a to-go order. A digital marketer may classify this as an "organic search" lead... --- - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://www.2pointagency.com/digital-lab/newsletter/fix-your-local-seo/ 3 Steps to Instantly Improve Your Local Rankings The most important Google rankings for service business are... Local! Local website traffic is more likely to fit your service offering better, and they're more likely to go all the way through your sales process. For many businesses, there is no greater ROI than ranking well for local service-related terms on Google. So how do you actually improve local rankings? Here are three methods we've used to instantly improve local rankings for hundreds of businesses. 1. Optimize Directory Listings Most businesses are quick to set up a Google Business Profile, which is a great start. But few take the time to set up all the directories that could be helping them gain local rankings: Having a professional approach to directory management means you'll need to update hundreds of websites with your current business details. It's not complex: Name Address Phone Email Description Service Area Photos This is about all you need to have a thorough presence on every major platform available. Going from inconsistent to consistent across local directories can have an overnight impact on your local market performance. This is not something to put off just because the work is boring or time-consuming. It matters! 2. Track Local Data Looking at Google Analytics or Google Search Console can tell you a little bit about where website traffic is coming from. It can even tell you a little about local terms you might rank for. But there's a lot of unclear or... --- - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://www.2pointagency.com/digital-lab/newsletter/you-should-email-your-customers-2/ Customer Emails Generate 35 - 40X ROI Businesses should be sending 10x the emails they are... from selling soda to enterprise business software, email is the highest ROI channel for any business. There are a few reasons for that: You have complete control of the message You have complete control of the contacts You have complete control of the tracking Let's break down how you can apply customer emails in your business. Service-Based Businesses It takes a lot of work to generate a lead. And even more to convert one. Early on you're more likely to focus on generating as many new leads as possible. But after a few years of being in business, you've likely landed quite a few customers. Those customers are your true fans. The ones who are most likely to refer you to new business, and are most prone to purchase from you again. The easiest way to keep in contact with them is by regularly sending them emails. This could come in a lot of forms: New service announcements Free resources & research Free educational content Promotions/discounts Referral incentives Company news Any of these are a great reason to contact your past customers. It keeps you at the top of their mind when they're in the market again or when someone they know is in the market. You want your name to leap out of their mouth the second they hear that someone has a problem you solve. That will only happen if you stay... --- - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-many-ads-is-too-many/ The answer may surprise you... When most companies start advertising, they create one or two ads just to see how it performs. While logically this makes sense. You only want to make a small investment since you're unsure if it will work. But this isn't really how ad platforms work. It's likely that when you make 2-3 ads, you'll have poor performance. This often leads companies to determine that "ads must not work for my business" and move on to other strategies. This is a HUGE mistake. So what should you be doing. . ? You Need More Ads Than You Think Ad platforms are optimized off of billions (sometimes trillions) of data points across every individual and their behavior. These systems know things that would be impossible for any one person or company to know. Making them incredibly capable of optimizing your campaigns to reach your ideal customers. But to couple with all of their data, they need a lot of assets from you: Company Logos Media Library Ad Copy / Brand Text Targeting Details Market Limitations Customer Qualifying Details Budget Return On Investment Targets Conversion Details Website Tracking + much more By providing (or not providing) these details you can dramatically skew the outcome of your campaign. Ad platforms every detail they know about you as well as the customers to create results for your business. The more you're able to provide the platforms, the more they can work for you. The best Meta campaigns have at least:... --- - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://www.2pointagency.com/digital-lab/newsletter/personal-brand-building-in-2025/ We want to do business with people who inspire us... who we like and trust. For this reason, leaders must develop their personal brands. In working with thousands of business owners and marketing managers here at 2POINT, I’ve seen that whether a client owns a 1M or a 100M+ company, they all want to attract better clients. . hence why they would be working with me and my agency in the first place. People are far more likely to give their hard-earned money to a company whose team is charismatic and vocal, no matter what the economy is doing. Case in point: Research by FTI Consulting found that companies with strong and vocal leadership elicited stronger investor confidence. People will always seek out an expert to work with and having a powerful personal brand means you inevitably attract better-quality clients. By also focusing on building a personal brand your company will cut out the competitive process entirely. Here is a playbook my team and I have developed to get the process rolling: Define who you are trying to appeal to While your personality and beliefs should fit into your personal brand, you have to remember that your friends and family aren’t the audience here. As a leader, you need to consider your business’s audience. Who’s listening to you? What do you want these people to think when they see you? What platforms are they on? For example, you own an engineering company focused on the automotive industry, you could build... --- - Published: 2025-02-01 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/ai-is-reshaping-how-we-advertise/ All anyone is talking about in business is AI... but most people are talking about Large Language Models (LLMs) like ChatGPT, Claude, and DeepSeek. Yet some of the most impactful changes that have come from AI are in the tools we already use daily. Let's talk about how AI is specifically impacting your opportunity to advertise. Meta Advertising In 2022 Meta introduced its automated AI optimization tool suite Advantage+. This was met with mixed reception as the tools weren't incredibly effective initially. However, as of Q1 2025, over 4 million advertisers are using Advantage+ in their campaigns. This AI-driven system analyzes millions of data points to improve ad performance. It will automatically refine and optimize key ad settings like: Targeting Bidding Visuals Copy Audio Placements The best part is that these will continually adjust on the fly. What works in January might not work in March, which may change again by June. With Advantage+, Meta intelligently adjusts your campaigns to maintain the best performance. While we are nowhere near the point where advertising can be entirely automated, these additional tools give advertisers access to Meta's growing library of data. As a result, Meta saw revenue spike 21% in Q4 of 2024 as businesses continue to contribute more of their ad dollars to Meta every year. While the average price-per-ad is steadily increasing for advertisers (up 14%), these AI advancements have conversion rates increasing too. Meta anticipates a significant spike in AI innovation in 2025 which will continue to benefit the... --- - Published: 2025-01-25 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/why-social-engagement-is-the-trick-to-brand-growth/ How To Make Money With Social Media Everyone acknowledges that social media is the new "town square" for the world... More money is made with social media than any other digital marketing platform. Yet it continues to be the platform where I see businesses struggle even to make their first dollar. I'm going to break down the most common mistakes I see these brands making & how to start from scratch. Keep reading to finally make money with social media content. Why Social Isn't Making You Rich Most companies think about social media in an entirely wrong way. It should be treated like a party, with lots of people from different backgrounds and interests mingling to find the people they connect with and enjoy being around. Instead, the average company treats it like a blog or news platform. They post content that looks like this: Look what I did Look how cool I am Look at what we are doing Look at my product Check out my services This type of content is the default for the average business profile. The thought process usually is: "People are going to be impressed by us and our capabilities so they're going to want to spend money with us. " This way of thinking is fundamentally flawed. People don't use social media to learn about a company's offerings. They use social media for 4 reasons: They want to keep up with people they care about They want to know what's happening in the... --- - Published: 2025-01-18 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/add-35-revenue-with-email/ How Much Can I Make With Email? Email marketing is the quiet hero for most major companies... In fact, email accounts for 25% to 35% of all business revenue, and in e-commerce businesses, it can account for as much as 45% of revenue. What does that mean for you? Are you getting 25% or more of your business from email? Are you even sending your customer's and prospect's emails? If you operate your business's marketing and sales acquisition and are not meeting these metrics, this email is for you. Where Do I Start? Assuming you're not sending emails to your prospects/customers at all. Here's what you should be doing on day 1. Setup an Email Marketing Software (EMS) Recommendations: ActiveCampaign, Hubspot, Mailchimp, Kit, Constant Contact Evaluate Your Customer Journey What do your customers care about? Where do they come from? What solutions can you provide them right away? How can you help them after that? What worries would they have that would prevent them from buying from you? Walk through the customer experience start to finish. Map The Journey Out Use a tool like Miro, ClickUp, or LucidChart to visualize your customer journey. Identify the points with the highest friction. AKA the points when people are deciding not to buy from you. Then jot down all the things that could be causing them not to buy AND the things you can say to overcome those concerns. Build Out Your First Sequence Your first sequence should simply address your discoveries in... --- - Published: 2025-01-11 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-best-ads-are-ugly/ In 2024, the advertising playbook changed... The most effective ads weren’t sleek, big-budget productions. Instead, they felt unpolished; raw, even. User-generated content (UGC) took over our feeds, and regular people with their everyday situations became the new faces of high-performing digital marketing campaigns. This trend will not slow down in 2025. With the rise in AI-produced content, the demand for raw-authentic content is only increasing. So grab the closest selfie stick and let's talk about it... UGC Is Dominating UGC isn’t just a trend; it’s an entirely different way of communicating with prospects. Why? Because it feels real. When someone sees a creator talking casually about a product (or better yet, enjoying it naturally) it doesn’t feel like an ad. It feels like a recommendation from a friend. And the results? Staggering: Conversions skyrocket: Pages featuring UGC see conversion rates jump by as much as 161% It sticks in your brain: A third of buyers say they remember UGC ads better than traditional ones. It builds brand trust: People overwhelmingly trust authentic recommendations. Over 90% say they’d pick what friends or family suggest over glossy ads. Why “Ugly” Wins Hearts When ads try too hard, they fail. UGC completely dodges this problem by leaning into imperfection. It feels unscripted, honest, and refreshing. There’s no pretense, no “this looks too good to be true” skepticism. And in 2025, that’s exactly what people want. Just check out each platform (by the numbers) Instagram A visual powerhouse where 28% of e-commerce marketers report... --- - Published: 2025-01-04 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-stuff-marketers-arent-telling-you-about-2025/ Happy New Year, for some companies 2025 will be the most innovative year to date... For others, this could prove a year full of challenging changes. This email will outline what's coming so you can plan accordingly and make the most of your 2025. What's New In 2025? The last few years have been some of the most innovative years in human history. Remote work has taken over, social media has only gained popularity among all ages, AI has shifted the way businesses operate, and communication has adapted to fit this new world. Here's what you should be paying attention to for 2025: AI Text Generation AI Image Generation AI Video Generation AI Programming AI Agents SMS Automation Advanced Integration Functions The Rise of OTT (TV Advertising) Out Of Home Advertising Influencer Marketing Comedy As A Communication Device AI is advancing every day, but there's more to it than you might know. More on that below. AI's Place In Business The amount of ways AI is becoming a practical everyday solution for business grows daily. Recent innovations like Sora now allow video generation from a simple text string or even based on an uploaded image. While these videos are still far from perfect, it's undeniable how much progress has been made over the last year. This will continue in 2025, so video generation will become openly accessible for even the most novice users. On top of this, the most interesting adaptation of AI comes in the form of Agents. AI... --- - Published: 2024-12-28 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/increase-website-conversions-over-400/ The Greatest Digital Asset Your Business Has In today’s digital world, your website isn’t just a place to showcase your brand... it's the first impression that will either elevate or diminish your business in the eyes of prospects. An impeccable website design can be the difference between being perceived as a cutting-edge leader and being dismissed as an afterthought. As technology advances, good web design has become more accessible through template builders and no-code tools. But the next frontier? Custom animations. Animation is still a challenge to implement effectively, but those who do it well are seeing massive gains in how prospects view their business. Take These Examples When we took on The Halliday Center’s redesign, we started with an outdated site from the early 2000s that no longer represented their expertise. With our branding, creative, and development team we were able to completely transform how the business was represented online. The new design is a true masterpiece, showcasing their professionalism, credibility, and industry leadership. The site is riddled with animation throughout: Button hover effects Text pop-ins Ambient gradient movements CTA highlights Auto-playing background vidoes The impact? A stunning 645% increase in site traffic within the first 9 months and a 230% increase in website leads. Just take a look at the before & after. For More Wellbeing, we faced the challenge of launching a brand-new business in a competitive market. A stunning website was essential to separate them from other players in the space. Everything was done completely from... --- - Published: 2024-12-21 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/marketers-invented-christmas/ Ok, marketers didn't technically invent the holiday... but, everything that you know and love about how we celebrate WAS invented by a marketer. Christmas Cards, Rudolph, Christmas Trees, Gingerbread Houses, and even Santa himself all struck their origins from a marketing campaign. Christmas is a perfect example of how having the right message, at the right time, can shape the world around you. Selling more "stuff" than you did last quarter is great. But, you can do more than "sell stuff". You can start a movement. Drive the world forward. Build a legacy. Inspire. The Invention of Santa While Santa existed prior to 1931, the current version we all know and love is derived from artist Haddon Sundblom's work from that year with Coca-Cola. Coca-Cola historically had weaker sales during the holiday season as people were switching to more festive beverages and those that fit the colder season. So they created a massive marketing campaign to associate Santa with the joy and warmth of a nice glass of Coke. They plastered Santa everywhere, with his bright red suit, perfect white beard, big round belly, and cheerful rosy cheeks. Santa for decades had been depicted in a variety of ways. Sometimes tall, sometimes short Sometimes skinny, sometimes fat Blue suits, brown suits, orange suits, red suits Sometimes jolly, sometimes serious This campaign cemented his image as we know it today, now almost every version of Santa you will ever see mirrors the Coca-Cola Santa. So with one marketing campaign, Coke essentially... --- - Published: 2024-12-14 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/performance-or-brand/ Every small business needs a solid marketing strategy, but not all approaches are the same. Two of the most common types (brand marketing and performance marketing) serve different purposes but can be even more effective when used together. Understanding their differences will completely change the way you approach business. What is Brand Marketing? Brand marketing is about building recognition and trust. The goal is to make your business memorable and appealing, so customers choose you over competitors when they’re ready to buy. How It Works: Brand marketing focuses on long-term growth. It tells the story of your business and connects with your audience on an emotional level. For instance, a neighborhood bakery might share content about how they use family recipes or local ingredients to stand out. Examples of Brand Marketing Campaigns: Nike’s “Just Do It” Campaign: Rather than showcasing specific products, this campaign created a motivational brand identity. Over time, this focus helped Nike grow from $877 million in revenue in 1988 to over $115 billion today. Local Example: A small coffee shop runs an Instagram campaign highlighting sustainable sourcing, including interviews with farmers and behind-the-scenes videos of the roasting process. Why It’s Important: Brand marketing is key for long-term success. While it’s harder to measure directly, its impact shows up in customer loyalty and word-of-mouth referrals. What is Performance Marketing? Performance marketing is all about measurable results. It’s designed to prompt specific actions, such as making a purchase or signing up for a service. How It Works: Performance... --- - Published: 2024-12-07 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/google-ceo-claims-big-changes-are-coming-in-2025/ Search has owned the internet for over two decades—more specifically, Google has owned the internet. Over 98% of all web searches originate from Google and Google platforms. The rise of AI models like ChatGPT and Bard has increased concerns about the future of Google Search. Most specifically around the businesses that currently rely on Google Search for a significant portion of their business. Google CEO, Sundar Pichai spoke recently in an interview on where things are headed for 2025. Watch the interview here: Watch Now AI Is A Top Priority It's no secret that every major tech company is investing in AI to stay ahead of the competitive bell curve. So far however, Google has had minimal success with their own AI models compared to the success of OpenAI's ChatGPT and even Meta's LLaMA 3 model. Catching up and ultimately winning this AI race is the most urgent priority in Google's plans for 2025. The shake-up of traditional search is the single biggest threat to their business. Just this year Google rolled out Search Generative Experience (SGE) which adds AI results to the top of many searches you may complete on a regular basis. This feature was widely well received and we can expect to see a lot more AI features and functionality coming out as early as Q1 2025. It's Going To Get Harder Pichai cited that many of the easiest breakthroughs have already been made. That further innovation in 2025 would be more challenging for the company than... --- - Published: 2024-11-30 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-are-competitors-using-ai-to-make-money/ 10 Ways Competitors Are Making Money With AI We are living in the most innovative time in human history. Not only is the internet itself still young (only a couple of decades) but now with the development of AI, we are standing on the edge of a wildly complex new frontier. Everyone I speak to about AI recognizes its incredible potential. But, most marketers and business owners don't actually know how to use it to help them make more money today. The truth is; AI is already here. While there may be exciting developments in the future, you can and should start leveraging it in your business as fast as possible. I've put together a summary of the 10 ways you can use AI to improve your sales & marketing practices with the tools already on the market. The largest competitors in every industry are already using these to stay ahead. If you let them, they'll continue to get farther and farther ahead. Here's what you need to know (I hope you find it useful): 1. Hyper-Personalized Marketing Campaigns The future of marketing lies in hyper-personalization, where campaigns speak directly to individual customer needs. Tools like Segment and Dynamic Yield are powerful for analyzing data, but their true potential is unlocked by taking the new customer segments and creating unique content specialized for them. You can customize a lot about your marketing to fit the customers exact needs: Emails Ads SMS Offers Landing Pages With AI assisting the heavy lifting... --- - Published: 2024-11-23 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/is-your-website-ready-for-2025/ Your Website is Your Best Salesperson Why? Your website never stops working for you. When the rest of your team is busy, taking lunch, sleeping, on vacation, or checked out waiting for the new year... Your site is hard at work bringing in new leads/revenue for your business. It never takes an off day and almost every customer you'll ever work with browses it at some point or another. So why do most companies still rely on templated sites that look like everyone else in the industry? Why do they throw text on the pages hastily trying to get something simple live? And why don't they ever revisit, update, or even test ways to make their website convert more prospects? The short answer... It's a ton of work. Why It Matters Making improvements to your site can be a big undertaking. You have to have a quality dev team, design team, skilled copywriters, analytics, a quality server, search engine optimizations, conversion optimizations, and a lot more. But it's well worth the effort. 75% of people use a website design to judge the credibility of a business Having a quality website creates a 15-50% growth in sales on average 81% of buyers research your company online before making a purchase Your site talks to your customer, before they talk to you. So put your best foot forward. The Difference With Custom When you think of the best sites you've ever seen (and most of the companies you buy from) they're all... --- - Published: 2024-11-16 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/conversion-rate-optimization-the-unsung-hero-of-sales/ Imagine turning your website’s visitors into loyal customers without spending extra on ads. That’s the power of Conversion Rate Optimization (CRO)—enhancing what you already have to make the most of your traffic. Let’s break down what CRO is, why it’s a game changer, and how to implement it. What Is CRO, Really? CRO focuses on improving the percentage of visitors who take the desired action on your site, whether that’s signing up, purchasing, or engaging. It’s all about optimizing the experience to make conversions smoother and more frequent. How CRO Can Transform Your Business Think of a jewelry shop that’s seeing plenty of traffic but struggling with sales. CRO might involve testing different product descriptions, simplifying checkout, or using better visuals. These small changes could mean more sales from the same amount of traffic. Practical Ways to Apply CRO Here’s how to start: A/B Testing Test small variations—whether it’s a call-to-action button or an image—to see what resonates best. Improve User Experience (UX) A clean design, easy navigation, and fast load times can make a significant difference in how users interact with your site. Build Trust Testimonials, certifications, and a transparent return policy give users the confidence to take action. Mobile-First Optimization With mobile commerce steadily growing, it’s vital that your site works flawlessly on smartphones and tablets. A poor mobile experience can cost you big time, as the majority of users shop from their mobile devices. Why CRO Matters: A 1-second delay in page load time can reduce conversions... --- - Published: 2024-11-09 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-next-big-thing/ Answer Engine Optimization (AEO) Today’s customers expect instant answers through voice assistants, AI chat platforms, or even quick response AI integrated into search engines. If your brand isn’t showing up in these answers, you’re missing direct access to potential customers. AEO can change that. Let’s explore AEO, what it is, and how it can make your business more money. What Exactly is AEO? AEO is designed to position your business as the answer AI tools select. Unlike traditional SEO, where clicks lead people to your site, AEO aims to deliver your business immediately in search results, answer boxes, and voice responses. Let's say you're a management consulting firm focused on improving team efficiency within other companies. Then a prospect asks ChatGPT, “What’s the best way to boost my team’s productivity? ” AEO can make your business’s advice (and name) the chosen answer. AI-Friendly Content Content for AEO isn’t your typical blog or article. To be AI-ready, it needs to be: Short, punchy, and direct Structured with clear headings and bullet points Written like a real conversation, not as a long-winded explanation This approach helps AI engines quickly find the key points they’re searching for. The section above is section is a great example of well-optimized text Using Schema Markup as a Shortcut Schema markup is a form of structured data added to your website’s code that helps search engines understand and display key information about your content more accurately in search results. Adding it gives AI a roadmap to your... --- - Published: 2024-11-02 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/countdown-to-year-end-proven-marketing-strategies-for-q4-2/ The Final Countdown (27 days to Black Friday... ) As we enter the peak season for sales, it's important to stay focused on the massive potential that Black Friday and the rest of the holiday season hold. These days aren't just about discounts; they're about testing new growth strategies. Consumers have buying on their minds all season, the problem is that all your competitors know this as well. To stand out in the market and create as much revenue as possible you need to be thinking about strategies you can use to reach consumers in unique ways Here are a few easy examples you can include in your Q4: 2POINT can help! Still not convinced about the importance of Q4? Did you know: For many businesses, the fourth quarter accounts for up to 75% of their annual sales. 69% of people shop online for Black Friday. In 2023, approximately 121. 4 million Americans shopped on Black Friday, 37% of the total population. So, what are you doing to take advantage of the Q4 rush? PS. Holiday Offer While 2POINT has always had a revenue-share referral offer for referring new clients to our team, we've decided to kick it up a notch for the holidays. For November & December only we've upped the referral bonus to a $500 cash reward for any new clients referred to us. There is no limit to the amount you can claim + if you're feeling exceptionally generous this holiday you can pass the $500 on... --- - Published: 2024-10-26 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/your-secret-marketing-weapon/ Using Customer Stories as Your Secret Marketing Weapon There’s no shortcut to building trust, and when it comes to persuading potential buyers, few things work as well as the words of satisfied customers. Many brands, though, keep things simple with just a handful of testimonials or reviews, missing a huge chance to tell deeper, more relatable stories. To create connections that resonate and drive results, you need customer stories that feel genuine and show the impact your product or service has had. Well-told customer stories can increase conversion rates by up to 15% across various industries. Too often, brands don’t fully tap into this potential or miss out on a more compelling structure. Today’s newsletter includes a few ways to make customer stories your marketing MVP. Hook the Reader Why Stories with Details and Emotion Work To grab attention and build trust, create stories that feel genuine. You want readers to empathize, get excited, or at least feel curious. To make an impression, be strategic about what you ask customers to share: Capture Specifics: Instead of a simple “great service” testimonial, aim for detailed reflections. For instance, if you sell wellness products, capture the journey of a customer who describes the difference they felt before and after using it. Emphasize Transformation: Your best stories create a sense of before-and-after. Outline what the customer struggled with, what they tried in the past, and how your product helped. If you’re selling software, instead of saying, “It boosted sales,” use examples like, “After... --- - Published: 2024-10-19 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/brand-awareness-or-direct-response-advertising/ Brand Awareness or Direct Response? When it comes to digital advertising, one of the most common questions businesses face is: Should I focus on Brand Awareness or Direct Response ads? This isn't an "either/or" situation. Both approaches are critical to driving business growth, but they each serve different purposes. To maximize your return on ad spend, it’s essential to understand the unique benefits of each and how they can work together. Let’s dive into the key differences, the value of each strategy, and how to effectively leverage both. What Are Brand Awareness Ads? Brand Awareness campaigns aim to introduce your brand to a broad audience. These ads are less focused on immediate action and more about building recognition and trust over time. The Goal: Get your brand in front of people, so they know who you are when they need your product or service. These campaigns are the long-term play for businesses. Research shows that 70% of consumers are more likely to buy from a brand they recognize, making awareness essential in competitive markets. While these ads may not lead directly to instant conversions, they lay the foundation for future sales and customer loyalty. What Are Direct Response Ads? Direct Response ads are designed to drive immediate action, whether it’s a purchase, signup, or any other goal. These ads feature a clear call to action (CTA) and are focused on short-term ROI. The Goal: Get the audience to act immediately. These campaigns are highly measurable, allowing you to track key... --- - Published: 2024-09-28 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-do-i-make-money-with-email/ How Do I Make Money With Email? Between 25%-35% of all business revenue is generated via email... If that number shocked you, it's probably because you aren't personally making that much money with email right now. Which begs the question, why not? What should you do to carve out an even larger chunk of revenue for yourself? The 2POINT team has sent an unmeasurable amount of emails generating millions in revenue for companies of all shapes and sizes. Let's talk about how we do it & how you can too. The Two Types Of Email There are two primary categories of email that you can use to grow your business. Marketing Email Sales Email Marketing Emails - are emails that you send to contacts who have opted-in to receive them, either via past purchases or forms or by willingly providing you with their contact details. Sales Emails - are emails that you send to contacts who have not opted-in to receive them, either by using public contact data or by using email scraping services like Apollo or Seamless. Note: There are a lot of legal considerations around Sales Emails. Many countries have made it entirely illegal so most of the comments here are regarding U. S. prospects. Please research local laws if you're attempting outreach internationally. These two types of email solve very different problems. Marketing Emails are often intended to nurture leads that otherwise have not made a purchase with your company yet. But they can also be used... --- - Published: 2024-09-21 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/landing-page-hacks-to-double-your-leads-2/ Getting a mountain of leads takes more than just flashy ads & content... Yet for many companies, this is where they spend all of their time and effort. However, the page you're sending them to is one of the most important parts of generating leads. Across the marketing world, the average landing page conversion rate is between 2-3%. Yet some of our clients are entertaining conversion rates of +5%. Not to mention, if you're currently seeing less than a 2% conversion rate then your landing page could be fundamentally BROKEN. So, let's talk about a few hacks you can use to improve your conversion rate instantly. Hooking The Audience The first thing your page needs to do is hook your audience. This can be achieved in a lot of ways but the easiest thing to do is: Write a shocking/impressive title Add eye-catching visuals For examples of titles, you can even look at this email. The appeal of landing page hacks to double your leads is a shocking title that (once fulfilled) will be very valuable for you. So if you have something valuable for your prospects you need to shout that at the top of your lungs right away with your title. Let's say you sell something simple like "accounting services for small businesses". That on its own isn't very exciting or 'hooking' for your prospects. But you could instead say "You'll Never Have To Think About Taxes Again". Suddenly interesting & valuable. Couple this with eye-catching imagery (videos,... --- - Published: 2024-09-14 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/why-do-i-need-content/ Why Do You Need Content? Content marketing is a broad category... It covers things like social media, email, SEO, video, podcasting, and a lot more. On a basic level, we all know that we need content but it can often be a struggle to know where you should even start. "What kind of content should I be creating? " "How do I make sure the content is good? " "How do I even know if this growing my business? " I'm going to help you answer all of these questions so you can get back to focusing on your business's growth. Why Does It Matter? Almost every form of sales & marketing that isn't a direct one-on-one conversation is backed by content. Whether it's digital advertising, a podcast, or email outreach. So having a solid grasp of your content marketing strategy will have a ripple-effect on everything else your business does. The average prospect needs to interact with a brand 20-30 times before they make their first purchase. With more expensive products/services the required touchpoints only goes up. Appearing to prospects on a regular basis with consistent messaging is what leads to them making the ultimate decision to spend money with you. Content is the easiest way to keep your message consistent and reach a massive amount of people. 1 Article can generate millions of impressions 1 Email can be sent to your entire list 1 Podcast can be listened to over and over again Most content formats have an... --- - Published: 2024-09-07 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/100m-advertising-secrets/ Billions of dollars are spent every year on advertising... the majority of which is spent by multi-hundred million dollar companies (and larger). But why do they spend so much on advertising? How do they run campaigns that stay profitable? Here are a few secrets that the top 1% of advertisers use to stay on top. Creative Is The Biggest Variable In advertising, there are a lot of tools and data to play around with. This often leads businesses to over-value these systems. Relying on a new integration, or better analytics as the reason their campaigns aren't doing well. The reality is that the ad creative you are running is the biggest variable to your success. 9/10 times, an underperforming campaign can be dramatically improved with better ad creative. Images, videos, copy, landing pages, email sequences, you name it. These touchpoints are incredibly important for performance. The only way to know if you have high-performing ad creative is to: Make it in batches (test 5-10-20 creatives at a time) Allocate your budget to all of them Measure the results Keep the top performers It may not sound that complicated, but when you're managing 20 new ad creative ideas on a monthly or weekly basis, pushing them to a campaign, measuring and iterating on the results... It can quickly become overwhelming. But, that's what it takes to build hall-of-fame-level ad campaigns. Not Every Campaign Is Measured In ROI While it may be unpopular to say, that not every ad campaign can be... --- - Published: 2024-08-31 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/live-by-your-numbers/ The biggest opportunity available in modern marketing is the access to data... Thanks to advanced tracking & analytics tools like Google Analytics, Meta Pixels, and CRM systems you can now measure every aspect of your marketing campaigns. The new problem isn't collecting data, but measuring it. Most companies have a lot of data on their prospects & customers, but they aren't using it to improve their campaigns. Here are a few easy ways you can use your existing data to improve your marketing. Retargeting If you're using any major advertising platform like Google Ads or Meta Ads, you can use your existing user data for retargeting campaigns. Retargeting campaigns are almost always the highest converting campaigns in any ad account because rather than targeting "new" people, the ads only target people who have already interacted with you. Here are a few ways you can retarget people: Cookie'd Website Visitors Owned email lists Past customers People who have interacted with other ads Segment your customer by size, status, age, etc. Using retargeting campaigns means that you get to spend your ad dollars only on the people most qualified for your products/services. This will save you a lot of money in the long run. Segmentation Segmenting your prospects & customers makes everything you do 10X more effective. Rather than market to everyone the same way, you can tailor your approach to fit specific customer segments making them more likely to resonate with your message and ultimately take action. You can segment by... --- - Published: 2024-08-24 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/know-your-customer/ The most important part of marketing is... knowing your customer. You can't do good marketing unless you understand exactly who your customer is. What do they like? What do they hate? What bores them? What excites them? This is the fuel that builds exceptional marketing campaigns. So how do you learn to know your customer? Engagement One of the easiest ways to learn a little more about your customers is to pay attention to how they behave. You're likely communicating with your customers already on more than just your sales process. Customers are interacting with your social media accounts, your emails, your ads, your staff, and a lot more. Paying attention to what they engage with versus what they ignore will teach you a lot about what they care about. Ask yourself questions like: What have we received pushback for? What do we get the most questions about? What was our best-performing content this year? What comes up most often in positive/negative reviews? With only a tiny amount of digging, you'll start to find interesting info. Maybe your customers value your customer service over everything else. Maybe your customers didn't like a promotion you ran last year. Maybe your customers dislike one of your products/services. Maybe your customers have other problems you could solve. Paying attention to how your customers behave can be done anytime in almost any way. But it is step one in doing better marketing. Sales Some of the best feedback I've ever received has come from... --- - Published: 2024-08-17 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/google-ads-or-social-ads/ Google Ads vs Social Ads: What's Right For Your Business? Every ad you run for your business should have a purpose... But each platform solves a different problem, it's not one-size-fits-all. So how do you know if you're spending your budget in the right places? Spoiler Alert: These platforms don't work for every business, you need to assess which is right for you. Google Ads? Most businesses start with Google advertising before any other marketing channel due to how simple it is to set up and measure. There are great reasons for this: Search advertising is high in commercial intent If you're advertising for "accounting services" then you're essentially paying for clicks from people typing "accountants near me" and related terms. These prospects are high in commercial intent (ie. likely to purchase). Local targeting is incredibly reliable For businesses that provide an in-person service or otherwise have geographic restrictions, Google's location targeting is incredibly accurate and valuable. This helps businesses find exactly who they need to, not wasting a dollar on someone out of the market. But, it's not all sunshine. Some companies waste thousands on Google Ads. Here are the common issues: Not built for search Not every industry is well-known. For example, if you're building a brand new product/service that doesn't already exist in the marketplace elsewhere, then it's unlikely there are many searches for your business. This means you might struggle to even find qualified prospects in search. Network / Word of Mouth based Some industries (especially... --- - Published: 2024-08-10 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-is-lead-attribution-2/ Lead Attribution 101: What's Working? Attribution is the most common problem in marketing... from $500M businesses to pre-revenue startups. I've talked to over 150 business owners in the last 12 months about their marketing programs. Almost every single one of them cites understanding where leads are coming from as a top priority. Yet, actually figuring it out continues to be a challenge. Let's break down the most common types of attribution and how you can use them to understand what's working in your business. First-Touch Attribution Let's say you want to know how a lead heard about you in the first place. Not how they converted or what made them decide to give you a call. How did they discover you? That's the idea behind first-touch attribution. Essentially, you track the first interaction you have with a prospect. Then if they convert within a certain period you can associate that lead with the initial campaign. Here's an example: A lead is searching for solutions to the problem you solve They see an ad from your company They click the ad They read about your product/service and decide to come back later Two weeks later they search for your brand name on Google They click on the homepage and fill out a form First-touch attribution would read They click the ad as the influential event. The one that caused them to discover your business. For this to be accurate there has to be a time limit where the ad click is... --- - Published: 2024-08-03 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-makes-a-website-world-class/ Your website is your digital HQ... it's where most of your prospects meet you for the first time. So why would you do anything other than knock their socks off? In a sea of sameness, you can be the exception. The stand-out. The must-have. But... what actually makes a website world-class? Spoiler: It's not all shiny buttons and pretty pictures Animation - Life Having good looking design on a website isn't enough to stand out now. Companies have adapted to the modern era. Most businesses can have a modern enough design via a template in a few days of work. So design itself is no longer the limiting factor for looking professional. But the animation of your drop-dead gorgeous design is a totally different ball game. Very few companies have fully embraced animation as part of their site design. Aside from the occasional popup, fade-in, or button hover effect... it's very rare. However, we've seen the impact of animation across thousands of websites. Clients with animated websites get dramatically more leads, more compliments on their brand, and are perceived as more reputable. Animation breathes life into what otherwise is a mundane experience. Social Proof - Credibility Social Proof is one of the most important parts of a website. It showcases that you know what you're doing, other people like/trust you, and it paints a picture of what it would be like to spend money with your company. Social proof is demonstrated through: Publication Mentions Video Testimonials Case Studies Client Logos... --- - Published: 2024-07-27 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-type-of-ads-should-you-run/ There are a lot of ways to advertise your business... But how do you make sure you're advertising the right way? Let's break down the 3 fundamental types of ads you can use to grow your business. Top of Funnel (TOFU) Top of Funnel ad campaigns are the kinds we see in public most often. Often referred to as Brand Awareness campaigns. Where the primary goal of the campaign is to reach as many people as possible. The success of these campaigns is usually measured by metrics like impressions and engagement. The point is not to measure a direct impact on sales but rather to generate buzz around your brand. These campaigns are incredibly important for companies to create high-impact first impressions with prospects. A prospect who already knows who you are, what you're about, and has a positive impression of you is far more likely to become a customer in the future. TOFU campaigns are ideal for brands that are addressing a large market, millions of potential customers that you need to reach. This should be the first ad someone sees from your company. TOFU Campaigns Include: Sponsorships Social Media Billboards Posters Radio TV Bottom of Funnel (BOFU) Bottom of Funnel ad campaigns are the most popular type of campaign. Companies will often start with this ad type because they encourage prospects to take action. These are often referred to as Direct Response campaigns. Google Pay-per-Click Ads are a great example of BOFU advertising. These campaigns are the easiest... --- - Published: 2024-07-20 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-much-email-is-too-much/ How Much Email Is Too Much? Companies run into two very common hesitations when sending emails to their customers... Not knowing what to say Fear of annoying their customers Here's the problem: Sending regular-frequent emails to your customers/prospects is proven to generate more revenue. It's also one of the most reliable & affordable ways to market your business. You have a list of people who signed up to hear from you just waiting for you to do so. That's what makes email the highest ROI marketing channel for most businesses. So let's talk about why you shouldn't be afraid of annoying your customers. The Real Data Let's briefly cover why you should care about email at all: 99% of email users check their inbox every day, with some checking 20 times daily. Of those people, 58% of consumers check their email first thing in the morning. 4. 24% of email traffic leads to purchases, whereas only 2. 49% of search and 0. 59% of social traffic do the same. So obviously, there's a huge demand for marketing communications from businesses. Consumers are actively engaged with their email inboxes and converting at significantly higher rates than all other marketing channels. Let's break down some of your beliefs around sending frequency: 61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently. 28% of subscribers state they’d like to see promo offers twice or even three times a week. So... we should be sending emails every week. .... --- - Published: 2024-07-13 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/your-website-is-killing-your-business/ Are You Being Limited By Your Website? All digital marketing is centered around one invaluable asset... your website! Without a high-quality website, an otherwise fantastic marketing plan can fall flat. The website is the catalyst to convert your traffic or turn it away. Just look at the numbers below. Websites By The Numbers 42% of consumers will leave a website due to poor navigation 74% of consumers are more likely to return to a mobile-friendly site 73% of consumers leave a site if it takes more than 3 seconds to load 93% of all website traffic comes from search engines (focus on optimization) 37% of consumers leave a site in the first 5 seconds if it doesn't engage them A new website is built every 3 seconds, meaning competitors are always innovating So what does all this mean for digital marketing? Your website is a huge part of your strategy Users expect a high-quality website in 2024 Poor technical performance strangles your business If your business fails to meet consumer expectations, they will go elsewhere Is My Website Performing? Well, there are only 4 metrics that matter to find out the answer. Traffic (are you growing month-over-month) Leads (are you getting leads/revenue) Performance (are you passing performance audits) Wow factor (is your team, customers, and prospects commenting positively on the look of the website) When a website is high-quality, people let you know! Either by telling you directly OR by taking action (shown in the data). A great way to... --- - Published: 2024-07-06 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/2point-relaunches-after-18-years/ Relaunching The 2POINT Website This week we relaunched the 2POINT site... It's a culmination of 1000s of hours of work from our team pouring over every detail. As most businesses do, we outgrew our old website. Years of growth, learning, and new experts joining our team led us to recognize it was time for a change. So nearly six months ago, we started drafting the concepts for what would eventually be the website you see today. Let us know what you think about the new 2POINT website! The Philosophy Behind The Project We loved our old site, it demonstrated our teams' unique artistic ability. Design & animation in full display. However, we recognize that it was missing some things: Social proof (reviews, client logos, case studies, portfolio) Service strategy (the 'how' of what we do) Storytelling (the 'why' of what we do) Video (our team showing up in full force) Our new site adds all of these and more. We brought our clients to the forefront of the spotlight with logos, case studies, testimonials, and portfolio pages. This gives companies even more insight into the results we've generated and the quality of work our team produces. We are not the same agency we were 3 years ago, this website tells that story. Our renewed focus is on continuing to be a global leader in multi-channel marketing and animated websites. Playing With Color Every service we offer is distinct. They are separate fields of marketing that require their own systems, processes,... --- - Published: 2024-06-29 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/landing-page-hacks-to-double-your-leads/ Getting a mountain of leads takes more than just flashy ads & content... Yet for many companies, this is where they spend all of their time and effort. However, the page you're sending them to is one of the most important parts of generating leads. Across the marketing world, the average landing page conversion rate is between 2-3%. Yet some of our clients are entertaining conversion rates of +5%. Not to mention, if you're currently seeing less than a 2% conversion rate then your landing page could be fundamentally BROKEN. So, let's talk about a few hacks you can use to improve your conversion rate instantly. Hooking The Audience The first thing your page needs to do is hook your audience. This can be achieved in a lot of ways but the easiest thing to do is: Write a shocking/impressive title Add eye-catching visuals For examples of titles, you can even look at this email. The appeal of landing page hacks to double your leads is a shocking title that (once fulfilled) will be very valuable for you. So if you have something valuable for your prospects you need to shout that at the top of your lungs right away with your title. Let's say you sell something simple like "accounting services for small businesses". That on its own isn't very exciting or 'hooking' for your prospects. But you could instead say "You'll Never Have To Think About Taxes Again". Suddenly interesting & valuable. Couple this with eye-catching imagery (videos,... --- - Published: 2024-06-22 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/blueprint-100m-lead-funnel/ Blueprint: $100M Lead Funnel In business, all success is downstream from leads... it's no wonder trillions of dollars are spent every year on lead generation. In the beginning, even getting 2-3 leads consistently might seem like a challenge. But once you start to crack the code, it gets easier and easier. So, how can you carve out $100M worth of leads from your industry? Here's the blueprint for building a $100M lead funnel. Overview If you're not familiar with the concept of a lead funnel, here's a brief overview of how it works. Getting traffic & attention isn't very hard. But monetizing it is an entirely different challenge. Lead funnels help you to take attention and turn it into revenue. Essentially, you want to be sending the attention you receive to a sales page. This page serves to entice the visitor into either providing you information (like email & phone) or a direct purchase. What most businesses do is send their attention straight to a product/service page, but when someone first hears of you they are unlikely to be ready to buy yet. So naturally, most of this traffic doesn't act and goes to waste. A lead funnel is more focused on providing value to the visitor at little or no cost so that we can get as many conversions as humanly possible. If you've ever signed up for a newsletter or an online event, downloaded an ebook, or enrolled in a free course... you've likely entered a lead funnel!... --- - Published: 2024-06-15 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/when-to-scale-ad-spend/ When To Scale Your Ad Spend You've built your initial ad campaign... Revenue is flowing in... But, you've hit a ceiling. The leads aren't growing, the budget is stuck. How do you scale from here without destroying your bottom line? So begins the delicate dance to balance performance & expenses. Read on for our $100M framework for scaling your ad budget without tanking performance. The Baseline Before you can even consider scaling up your ad budget, you need to establish a solid baseline of data to measure yourself by. Consider this the 'rubric' for what all future performances/expenses will be weighed against. You'll need to have a baseline metric for: Customer Acquisition Cost Customer Lifetime Value Average Order Value Profit Margin Once you have these metrics you can run them through these equations: (Average Order Value x Profit Margin) - Customer Acquisition Cost = First Month Ad Spend Return (Customer Lifetime Value x Profit Margin) - Customer Acquisition Cost = Ad Spend Return Use these equations to validate your initial campaigns. Note: It's very normal to have a First Month Ad Spend Return in the negatives. ie, -$1000. This just means that you aren't covering your ad costs with new customers on month one. You will need to see repeat repurchases & account for future potential revenue to measure real ROI. 'Ad Spend Return' factors in full Customer Lifetime Value, and is a more accurate depiction of the total ROI of your ad spend. Seeing The Patterns If you see... --- - Published: 2024-06-08 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/advertising-101/ How Do You Measure Ad Campaigns? Ads are the most popular form of marketing in the world... but most companies spend years measuring their campaigns the wrong way. This holds them back from realizing the real growth opportunity they have when advertising. The Metrics That Matter There are a lot of metrics you can measure in advertising. Most of them are what I call "leading metrics", which is a fancy way of saying that they measure a part of the process that has correlation with more important metrics. There are only a few metrics that seriously matter: Ad Spend Customer Acquisition Cost Conversion Rate Average Order Value Lifetime Value With these 5 metrics, you can at-a-glance know if an ad campaign is or isn't performing. Everything else is a "leading metric". Ex. Clicks, CPM, impressions, CTR, etc. If any leading metric is moving in a positive direction that's great and may indicate that one of the core 5 metrics will also be moving in a better direction. But these leading metrics should never be valued entirely on their own as "success". What Does "Good" Look Like? First of all, most businesses doing less than $50M/year don't even have a strong grasp on the core 5 metrics. So we need to establish a baseline. Every business should have some value measured out for each of the 5. If you don't have these 5 metrics already determined, then you need to do everything in your power to get a real number in... --- - Published: 2024-06-01 - Modified: 2025-02-06 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-to-rank-1-in-google/ Every website is different, but for Google, the core ranking factors don't change... However, there's a lot of mixed information online about how you should improve your website. Let's simplify the ranking process into actionable steps that we've used to generate hundreds of millions in revenue for our clients. Content Content is the first thing that most people think of when they talk about SEO. It's the bread and butter of what good SEO looks like. Sharing information that's relevant for your business & searchers. The challenging part is sharing that information in a way that Google likes/supports. Here are a few pro tips to evaluate almost any page: Word Count - 1500+ words is ideal Text Styling - Text needs to be easy to read, no chunky paragraphs, use white space, incorporate lists (like this one), and break text up with images Titling - Create titles for every section, titles are the first thing Google will read on your page Keywords - You don't need to stuff your page with keywords, just pick 1-2 and use them in the titles Tone - Most content is meant to be educational, but that doesn't mean boring; give your writing personality Links - Links are incredibly important for SEO, every page should reference at least 5 other pages on your site Citations - If you use info from somewhere, always cite the source by linking the stat to the website you found it from If you implement all of these on your... --- > Discover the differences between SEO and SEM and learn which strategy best suits your business needs. Expert insights on digital marketing tactics. - Published: 2024-05-25 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/newsletter/seo-vs-sem-what-do-you-need/ SEO vs SEM: What's the difference? There's a lot of confusion about SEO and SEM... What's the difference? What do I even need? Should I do both? Hopefully, this email will answer these questions for you so you can get back to bringing on more customers. What is SEO? Search Engine Optimization (SEO) is the practice of optimizing your website to be organically ranked in search engines like Google, Bing, and Yahoo. Key success metrics are: Organic Traffic Keyword Rankings Organic Attributed Revenue SEO is one of the oldest forms of digital marketing and many businesses are built completely off the back of their organic traffic. Earning an organic ranking in search engines isn't easy, but once you do you can often hold the rankings for a very long time. This means month-over-month you receive the traffic, leads, and revenue from the organic ranking without having to spend a dollar. This makes SEO ideal for long-term growth as every gain in ranking supports your growth for this month and every month after. To improve your SEO you should focus on: High-quality website content Technical website optimization (speed) Off-page optimization (backlinking) Internal website structure (internal linking) The main downside to SEO is that it can take longer to see an ROI, however, once you do, it's one of the highest ROI forms of marketing you can use. What is SEM? Search Engine Marketing (SEM) generally refers to search engine advertising. The most popular form is Google Advertising. SEM is easy to... --- > Discover how Google's AI Search Generative Experience (SGE) transforms search results, enhancing user interactions and delivering smarter answers. - Published: 2024-05-18 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/newsletter/googles-ai-sge-is-finally-here/ Google's SGE is Rolling Out to All U. S. Users Google has been working on Search Generative Experience (SGE) for over a year through beta... At this point, billions of searches have been completed using its new AI features. While there was much skepticism about when or how these new AI features would launch, Google made an official launch announcement on May 14th. Starting immediately users all over the US will be seeing AI responses directly in their search feed. But what does this mean for business? How SGE Changes User Behavior The biggest shift we will see from SGE is in the way that people use Google as a platform. Historically a typical user journey would look something like this: Search a relevant term Browse the links available Click one to read the content The new user journey will start to shift toward this: Search a relevant term Read an immediate answer The big change is that there will naturally be less browsing for information and that users won't need to actually visit a website to get the answer they are looking for. This is typically referred to as "zero-click" content. Content that is intended to be consumed without the requirement of direct action being taken. The upside to this is that you can reach more people than if you required a click. The downside is that the clicks generally convert at a higher rate and are easier to track. How SGE Changes SEO The part that has most... --- > Find out how to scale mass cold emailing effectively. Learn strategies to boost engagement and drive success in your email marketing campaigns. - Published: 2024-05-11 - Modified: 2024-12-10 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-i-learned-from-scaling-mass-cold-emailing/ What I Learned From Scaling Mass Cold Emailing 24 months ago getting leads from email marketing was not working. We would send out nicely designed eBlasts and be lucky to get 1 response back. This was about the same time I started noticing an increase in cold emails coming to my own inbox from other marketers targeting business owners like me or other agency owners. My thought was if so many people are doing it then it must be working. Fast forward to 2024 and we currently generate 65-80 new leads every month just from doing mass cold emails. So much in fact, that we have a full-time salesperson focused solely on incoming leads from emails. This means mass cold emailing is 2POINT's biggest channel for leads by almost 4x of our closest other digital marketing channel which is SEO. I know some people think if everyone is doing it then how can it work and to be honest that is a losers mentality. That would mean it would not work for you because so many people run Google ads or social media ads or TV commercials. The truth is if you've tried a certain marketing channel and it did not work that does not mean it does not work, it could be a problem with the messaging, the quality of what is being put out, or so many other factors. Back to what I learned from running mass cold emailing 1) 2-4 email accounts sending emails a day is... --- > Discover how to boost your revenue with effective email sequences. Learn tips and strategies to maximize your email marketing success. - Published: 2024-05-04 - Modified: 2024-09-12 - URL: https://www.2pointagency.com/digital-lab/newsletter/email-sequences-to-10x-your-revenue/ Email Sequences to 10X Your Revenue Automated email sequences generate 51% more revenue than individual emails... yet most businesses still haven't created their first welcome sequence. In this email, I'll break down the different types of email sequences you can use based on the type of business you're in. Some quick definitions: Promotion = discounts, bundles, limited-time offers, etc. Value Add = content more focused on benefiting the reader than making money Referral / Affiliate = converting a reader into a compensated seller for the business Upsell / Downsell = selling something bigger or smaller than what was already purchased Let's get straight to it. (jump to the section most relevant to your business) eCommerce Email Sequences In eCommerce product sales email has been widely adopted as one of the most important parts of the marketing strategy. It's an excellent way to not only encourage first-time purchases but to drive repeat business as well. The first sequence to build is your "opt-in" sequence. ie. The prospects give you their email before making a purchase. This is usually done by offering a discount for first-time buyers in exchange for their email addresses. Once you have their email the sequence flow should look something like this: The first 8 emails in your sequence should follow this flow, continue the flow beyond 8 with a similar pattern. The first email confirms the opt-in, the second delivers the promotion, third introduces the brand. From there your goal is to send them frequent emails either... --- > Explore which keywords truly impact your SEO strategy and boost your website's visibility with our expert insights and tips. - Published: 2024-04-27 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/newsletter/which-keywords-actually-matter/ Which Keywords (Actually) Matter? Not all keywords are created equal... in fact, most keywords are a complete waste of time for you to spend any time or $$$ on at all. In SEO there often seems to be infinite opportunity. So many customers, making so many searches. You only have so much time to spend 'figuring it out'. You can't afford to be distracted. So the important question becomes: How do I figure out which keywords (actually) matter? 1. Where Do I Even Start? Before we get too far down the rabbit hole, you need to be set up to understand what your search opportunity is. The first thing you need is an SEO research tool (or a partner who has one). Tools like: Semrush (preferred) SEO PowerSuite Screaming Frog Ahrefs Moz Any of these tools can help you figure out what your market looks like in Google Search. We use Semrush for all of our clients due to its access to unique trend data and auditing tools. Once you've selected your preferred tool... Connect your website via Google Analytics Audit your existing keyword rankings Check competitor keyword rankings Compare where they're seeing success Research common product/service-related terms Build a master list of desirable keywords Now that you have a good understanding of where you are, what you're missing, and what you want to rank for. Now you need to narrow down so you can focus. Tackle 10-15 terms at a time. Any more than that will get complex &... --- - Published: 2024-04-20 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-to-build-a-100m-marketing-funnel/ Marketing Funnel 101 Marketing funnels generate billions every year... but most businesses don't even have one. So what is a marketing funnel and how do you build one? Let's break down the concept and how you can use it to make millions. Marketing Funnel Structure A funnel is exactly what it sounds like. It's a way to take a large amount of traffic and funnel it towards a specific action. Generally, one that creates revenue for your business. The structure of a marketing funnel varies based on your business but here's a simple structure to understand how it could work for you: Top of Funnel (Awareness Generation) This stage is where you generate traffic. Social media, broad advertising, SEO, outbound sales. Middle of Funnel (Consideration Stage) This stage is where you qualify your traffic. Landing pages, website, retargeting ads, email marketing. Bottom of Funnel (Conversion Events) This stage is where you convert your traffic. Sales pages, forms, calls, downloads, sign-ups. Post-Purchase (Expansion Phase) This stage is where you take existing customers and increase their value. Reviews, up-sells, cross-sells, down-sells, referrals, affiliates. A proper marketing funnel will have automated marketing touchpoints at every stage of this funnel. If you're missing anything here, then you don't have a funnel. Benefits of Marketing Funnels Marketing funnels are great because they create a reliable customer onboarding experience. The same sales language, nurture experience, conversion experience, and post-purchase communications happen with every customer. This helps everyone on your team understand exactly how marketing is impacting... --- - Published: 2024-04-13 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-to-scale-your-advertising/ How to Scale Your Advertising Advertising can be nerve-racking for businesses early on... You don't know what you don't know. First, you have to figure out how to get customers from your ads, then you have to figure out how to make sure it's profitable, then how do you scale from there? Each of these stages presents its challenges. For this newsletter, we will assume you have customers coming from your ads and that it's profitable. Now how do you scale? Understanding Your Baseline Before you even consider increasing your ad spend, you need to understand where you're starting from. Meaning not just the cost and revenue of your ads, but every metric in between. You should be measuring: Reach (how many people are seeing your ads) Click Rate (what percentage of people click your ads) Cost-per-Click (what are you paying for each click) Landing Page Conversion Rate (what percentage of people convert on your page) Cost-per-Lead (what are you paying for each page conversion) CAC (what are you paying for each revenue-producing customer) ROAS (what is your ad spend to revenue generated ratio) ROI (what is your total investment to revenue generated ratio) These metrics will help you identify problems within your existing ad setup. If your click rate is low then your ad might not be interesting enough. If your landing page conversion rate is low then your landing page might not have the right information or design. If your CAC is too high then you might not... --- - Published: 2024-04-06 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/why-most-marketing-programs-are-broken/ Why Most Marketing Programs Are Broken Marketing is a Pandora's Box of opportunity, but... companies consistently miss their revenue targets and fail to scale their profit stably. It always boils down to a single point of failure. Data! Measurement is Money The data points that you choose to measure (or fail to measure) directly influence whether your marketing makes any money at all. The easiest data to collect is rarely the right data. Basically, every marketing tool gives you access to measure: Impressions Engagement Subscriptions Clicks Forms None of these metrics have anything to do with how much money you make (or if it's profitable). So... what should you be tracking? Find the Right Data The data points that you should be measuring are not easily present in any marketing tools. That's because they're ultimately business metrics. Costs Revenue Margin Sales Cycles Retention There's a laundry list of metrics you can measure against each of these. Here are some of the best ones you likely already know (or can find with a little math): Cost Per Lead (CPL) Customer Acquisition Cost (CAC) MQL to SQL Rate (% of leads that are qualified) Close Rate (% of SQLs that produce revenue) Churn Rate (% of customers lost per year) Customer Lifetime Value (CLTV) Average Order Value (AOV) You should be measuring these in two ways. By Channel Each marketing channel should be measured based on its contribution to these business metrics. (ie. each investment should be evaluated in a vacuum of... --- - Published: 2024-03-30 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/stay-away-from-these-marketing-mistakes/ Stay Away From These Marketing Mistakes This was written with zero use of AI. I actually just sat down and wrote all of this on my own using my knowledge... . so cool right? A few simple tips you can use right now to see more success in your marketing campaigns. With 20 years under my belt running digital for some of the fastest-growing brands... this week’s Digital Lab I wanted to break down 3 quick and simple 2024-inspired tips that can make the biggest impact and save you the most money on SEO, Paid Ads and Email. 9 total tips broken down into 3 tips for each channel. SEO Let’s start with SEO. First off, please do not make the mistake of thinking an SEO strategy is pointless. When a potential customer finds your site naturally on Google (not a paid ad) the chances of him/her closing far exceed the chances of signing up a lead from paid ads. The reason is when someone “naturally” finds you they typically have already done their research and are not getting quotes from as many companies. Also paid ads bring on tons of spam, bots, and partnership opportunities that come in or call in that you do not deal with as much with leads who come from SEO. Now when it comes to an SEO strategy, the biggest mistakes I see are: 1. Not focusing on the proper keywords This seems easy, but time and time again the keywords the customer or... --- - Published: 2024-03-23 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/a-secret-weapon-to-get-more-leads/ Video Storytelling: The Secret To Better Lead Generation Video content has taken the world by storm, but are you using it right... ? Odds are, you're missing the greatest benefits that video can offer your business. (Based on the data that less than 10% of US organizations are) Let's talk about storytelling. Why Storytelling? Telling stories is one of the oldest human behaviors in history, so much so that we don't have any record of a time when stories weren't used to communicate. It's a timeless practice. Bringing an uninformed audience into a conversation where they can be educated, entertained, and inspired to take action. Storytelling helps businesses to: Attract new customers Build a memorable brand Create raving fans who sell for you Strengthen relatability with the public Raise prices with increased demand Retain existing customers Reach wider audiences Usually, when something is so undeniably good for business it has the major drawback of turning customers away. But that's the best part, consumers want brands to tell stories. 92% of consumers cite that they want brands to tell more stories. #1 Consumers want it #2 It's great for business Why Video? It's no secret that video is the most engaging form of media. The blend of visual, audio, movement, script, etc. It's simply more information packed into a digestible format. The medium works for people who like to consume visuals, for people who like to listen, and for people who like to read (captions). Every other form of media is... --- - Published: 2024-03-16 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-is-domain-authority-really/ What is Domain Authority (really)? If you've paid attention to your website metrics you've probably heard of Domain Authority (DA), but I want to explain what it actually is and why most people have it wrong... Most teams when they first learn about DA hail it as the #1 metric they should be using to validate if their site is performing well in search. It's easy to understand this misconception. Domain Authority is: Easy to track Easy to read Easy to assume understanding Easy to compare to other sites But Domain Authority doesn't exist. Let's talk about it. Domain Authority Isn't Real It's a very common belief that DA is a metric measured by Google to determine where a website should be ranking for general terms. But that's not the truth. Domain Authority was invented by SEO professionals and tools as a way to quantify thousands of metrics into one easily understandable score. On a range of 0-100 your site will be granted a number that is a proxy for measuring the real metrics. So instead of looking at thousands of data points to determine how you're doing, DA is an estimate of the impact of all of them together. The problem this brings up is that it's easy to skew and there's no true definition to how it's calculated. It's mostly handled by complex algorithms that are looking for patterns within search platforms. What Is DA Even Good For? DA can be a good high-level indicator of improvements or... --- - Published: 2024-03-09 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/why-is-animated-marketing-a-gold-rush/ Animation, The Future of Marketing Every year marketing changes... Tactics and processes come in and out of style. It's one of the allures of the industry for professionals. It's also a source of pain for businesses globally. Being the best is hard and it often means changing strategies and approaches constantly to stay ahead of the curve. That brings me to animation, and why it's in marketing everywhere (even if you didn't notice). How is Animation Used? Animation shows up in every speck of professional marketing these days. From websites to emails. The easiest way to stand out against competitors is to riddle your marketing with animation. Doing so instantly lifts you above the industry. Ads Apps Logos Emails Videos Articles Websites Social Posts Presentations Lead Magnets Landing Pages Just open your favorite social media platforms, look at your favorite company's websites, and check your favorite YouTube videos. Everywhere you go, you'll find animation. Why is Animation a Gold Rush? Traditionally animation work is expensive. Great animators often cost 2-3x what a great designer will cost. Even the software animators use is expensive. So, historically only companies with large budgets could afford to animate. Over the last year, we've done thousands of animation projects. After years of effort, we've finally built a process for affordable animation work. Now every company can afford to implement animation in their marketing. Every website 2POINT builds includes a staggering amount of animation. Projects like InfinixBio and Sports Fest are within the scope of most... --- - Published: 2024-03-02 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/turning-emails-into-s/ How to Generate Revenue With Email Email marketing is a $10B industry... here's why. Companies use email to contact customers, prospect, partners, and even their teams. These emails source millions of dollars in revenue every single year. Selling products, generating referrals, encouraging clients to upgrade, and more. Let's explore the two types of email you can use to grow your business. eBlasts eBlasts are the most common type of email marketing that companies do. These emails are custom-designed, coded, and intended for a specific group of existing contacts. This is because most platforms, regions, and governments have specific rules against sending this type of email to someone who hasn't explicitly opted in. You can send this type of email with platforms like: Hubspot Mailchimp Active Campaign Constant Contact ConvertKit + many more Most systems allow you to create custom automated sequences for these types of emails. Allowing you to build a specific 'journey' that your prospects & customers go through. This helps you to create a consistent message that you send to everyone on your email list. These types of emails are especially effective for: eCommerce Communities Long Sales Cycles Media Outlets Subscriptions Softwares Partner Networks Referral Programs 1-1 Email While less common, 1-1 email is the biggest opportunity for sales organizations. 1-1 Emails are designed to be sent to prospects, cold audiences that don't require opt-in. This is especially handy for B2B outreach. As this is often the first introduction your company has to a new prospect, you need... --- - Published: 2024-02-24 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/3-ways-to-make-more-with-ads/ 3 Ways To Make More With Ads Advertising is the most common form of marketing... yet many businesses struggle to scale it properly. Here are a few tricks you can use to improve your Return-on-Ad-Spend (ROAS) quickly. 1. Reduce Your Cost-Per-Lead (CPL) The easiest (and most obvious) way to improve your ROAS is to reduce your CPL. Your CPL directly determines how much your campaign has the potential to make. If you're closing 25% of your leads, then you can close 25/100. If your CPL gets cut in half, then you could now close 50/200. Without changing anything else about the campaign. The best ways to reduce CPL are: Test different offers (promotions, products, services) Test different copy (messaging, CTAs, captions) Test different creative (video, image, text) Often, when testing just one of these you'll find a way to reduce your CPL. But you should be testing them all regularly. 2. Increase Your Customer Life-Time-Value (LTV) Maybe you already have an incredibly low CPL, so you don't believe there's much more you can do there. The next easiest way to increase your ROAS is to increase your LTV. LTV is simply a measurement of the average amount of money a new customer will contribute to your business over the rest of their lifetime. A quick way to calculate this is to take your estimated monthly value & multiply it by the average customer retention length. LTV = Monthly Revenue x Number of Months So if you sell something for $500/month... --- - Published: 2024-02-17 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/5-minute-roadmap-to-multi-channel-marketing/ 5-Minute Roadmap to Multi-Channel Marketing Every successful business has a way to generate leads... but they often get stuck relying on only one channel of marketing. All the leads come from one source. Email Ads SEO Cold Calling Social Events The list goes on... While having a reliable source for leads is great, it's also the Achilles heel of your business. Limiting your potential growth. Every prospect is different. They make decisions in different ways, use different platforms, and get their information from different places. You need to be everywhere that they are, otherwise you can only reach a small % of the market you're going after. Multi-channel marketing is the only way to build a $100M+ company. So let's talk about it. Step One The first thing you need to understand about multi-channel marketing, is that it only works if your prospects use the channels you're marketing to. For example: Ads about your new soda on ESPN There's a high likelihood that the people who will see your ad, are also in the market for sodas. Cold emails about your new deodorant brand It's unlikely that people receiving emails out of the blue about your stick of deodorant they've never heard of are going to buy. So the first thing you need to do is figure out where your buyers are and how they like to buy. Ads don't work for every business. Neither does email. Neither does social. Neither does SEO. You need to tailor your approach to... --- - Published: 2024-02-10 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-is-a-brand/ What is a Brand? Branding isn't what you think it is... It's not a font. It's not a logo. It's not a color. Branding is a feeling. An intangible that attracts a specific type of person to your business. Branding is about associations If you think of any major brand, you can instantly think of labels for them. McDonalds = Fast/Cheap Nike = Sports Apple = Innovation For the largest brands in the world, these are universal. That's why everyone agrees on these traits. But it wasn't always this way for these companies, they've engineered this image through years of consistent effort. McDonalds monopolized the entire supply chain around their business to make their service as fast and affordable as possible. Nike sponsored 100s of athletes and sporting events so that sports fans couldn't get away from them. Every athlete & fan knew Nike. Apple spent millions developing the best tech they possibly could. And when they launch something, they make sure that it's a spectacle. Like crossing the border into the future of technology. And the thing about all of these monolithic companies... it had nothing to do with the logo, colors, or design philosophies. If you want to build something meaningful with your company, you need to stand for something. Maybe more importantly you need to stand for someone. This will push some people away from you. But it will pull some so close that they become raving fans. But what about the logo? Sure, the logo is... --- - Published: 2024-02-03 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/the-importance-of-personal-branding/ Why Leaders Need to Develop a Personal Brand We want to do business with people that inspire us... people we like and trust. It’s for this very reason that leaders must develop their own personal brand. In working with thousands of business owners and marketing managers here at 2POINT, I’ve seen that whether a client owns a 1M or a 100M+ company, they all want to attract better clients. . hence why they would be working with me and my agency in the first place. The truth is people are far more likely to give their hard-earned money to a company whose team is charismatic and vocal, no matter what the economy is doing. Case in point: Research by FTI Consulting found that those companies that had strong and vocal leadership elicited stronger investor confidence. People will always seek out an expert to work with and having a powerful personal brand means you inevitably attract better-quality clients. By also focusing on building a personal brand your company will cut out the competitive process entirely. Here is a playbook my team and I have developed to get the process rolling: Define who you are trying to appeal to. While your personality and beliefs should fit into your personal brand, you have to remember that your friends and family aren’t the audience here. As a leader, you need to consider your business’s audience. Who’s listening to you? What do you want these people to think when they see you? What platforms are... --- - Published: 2024-01-27 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/what-is-lead-attribution/ Lead Attribution 101: What's Working? Attribution is the most common problem in marketing... from $500M businesses to pre-revenue startups. I've talked to over 150 business owners in the last 12 months about their marketing programs. Almost every single one of them cites understanding where leads are coming from as a top priority. Yet, actually figuring it out continues to be a challenge. Let's break down the most common types of attribution and how you can use them to understand what's working in your business. First-Touch Attribution Let's say you want to know how a lead heard about you in the first place. Not how they converted or what made them decide to give you a call. How did they discover you? That's the idea behind first-touch attribution. Essentially, you track the first interaction you have with a prospect. Then if they convert within a certain period you can associate that lead with the initial campaign. Here's an example: A lead is searching for solutions to the problem you solve They see an ad from your company They click the ad They read about your product/service and decide to come back later Two weeks later they search for your brand name on Google They click on the homepage and fill out a form First-touch attribution would read They click the ad as the influential event. The one that caused them to discover your business. For this to be accurate there has to be a time limit where the ad click is... --- - Published: 2024-01-20 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/you-should-email-your-customers/ Customer Emails Generate 35 - 40X ROI Businesses should be sending 10x the emails they are... from selling soda to enterprise business software, email is the highest ROI channel for any business. There are a few reasons for that: You have complete control of the message You have complete control of the contacts You have complete control of the tracking Let's break down how you can apply customer emails in your business. Service-Based Businesses It takes a lot of work to generate a lead. And even more to convert one. Early on you're more likely to focus on generating as many new leads as possible. But after a few years of being in business, you've likely landed quite a few customers. Those customers are your true fans. The ones who are most likely to refer you to new business, and are most prone to purchase from you again. The easiest way to keep in contact with them is by regularly sending them emails. This could come in a lot of forms: New service announcements Free resources & research Free educational content Promotions/discounts Referral incentives Company news Any of these are a great reason to contact your past customers. Keeping you top of mind for when they're in the market again or when someone they know is in the market. You want your name to leap out of their mouth the second they hear that someone has a problem you solve. That will only happen if you stay in touch. Product-Based... --- - Published: 2024-01-13 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/email-is-changing-february-1st/ Google Implements New Sender Requirements 2. 1. 24 Most companies aren't ready for the changes... but that's ok. We'll get you caught up to speed on what's changing, and what you need to do to avoid the chaos next month. What's Changing? First of all, these changes are going to affect anyone who is sending From or To email addresses based on Gmail. Meaning your org is using Gsuite or your target prospect is using Gsuite. So while this won't affect everyone... over 3 billion people are using Gsuite today for their email system. So it DOES matter for your email marketing and outreach. SPF and DKIM record authentication is required from a domain-level Reverse DNS settings are required for all IPs/domains Spam rates reported in Postmaster must stay below 0. 1% Marketing messages and subscribed messages must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body. If you don't meet the requirements described, your emails might not be delivered as expected or might be marked as spam. So What Should I Do? There are two aspects to this change that you need to take action against immediately. Update your domain settings to meet the new requirements Update the way you write email content to meet the new requirements Domain Settings Your domain settings affect every email within your organization. So one quick change can protect everyone on your team. At the same time, not updating records can keep your entire team at risk. SPF... --- - Published: 2024-01-06 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/whats-happening-to-seo-in-2024/ What to Expect From SEO in 2024 Innovation waits for no one... and 2024 will be no different. There are hundreds of small innovations that affect the way you market your company every month, but every so often a big change comes along that changes everything about the way we work. These are the biggest changes coming to the SEO industry in 2024 and how you (and your business) can prepare for them. Generative AI will disrupt Google Search Google's experimental generative AI will reach the mass market in 2024. While some users (us included) have early access to Google's generative AI (SGE), most people don't have it yet. Many people haven't even heard about it. But it's coming to all users in 2024. SGE has access to the entire Google database, every website, or webpage that Google has ever read. SGE reads all the pages and surfaces what it believes to be the best answer to a user's search. It also answers most simple questions directly on the Search Engine Ranking Page (SERP) without users having to click on a website. Leading to less tracked website traffic. But what does this actually mean for SEO? Short, direct answers to basic questions will be preferred in rankings. This introduces an entirely new suite of search engine features to potentially rank for. Duplicate content won't fly, website content needs to be unique to compete. You can apply to join the SGE beta here: Link User Generated Content will be rewarded User... --- - Published: 2023-12-30 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/is-your-website-ready-for-2024/ Your Website is Your Best Salesperson Why? Your website never stops working for you. When the rest of your team is busy, taking lunch, sleeping, on vacation, or checked out waiting for the new year... Your site is hard at work bringing in new leads/revenue for your business. It never takes an off day and almost every customer you'll ever work with browses it at some point or another. So why do most companies still rely on templated sites that look like everyone else in the industry? Why do they throw text on the pages hastily trying to get something simple live? And why don't they ever revisit, update, or even test ways to make their website convert more prospects? The short answer... It's a ton of work. Why It Matters Making improvements to your site can be a big undertaking. You have to have a quality dev team, design team, skilled copywriters, analytics, a quality server, search engine optimizations, conversion optimizations, and a lot more. But it's well worth the effort. 75% of people use a website design to judge the credibility of a business Having a quality website creates a 15-50% growth in sales on average 81% of buyers research your company online before making a purchase Your site talks to your customer, before they talk to you. So put your best foot forward. The Difference With Custom When you think of the best sites you've ever seen (and most of the companies you buy from) they're all... --- - Published: 2023-12-16 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/how-much-content-is-enough/ Does My Website Need More Content? The short answer is yes, better content or more content within pages on your site is a major ranking factor for any keyword you’re targeting. But depending on your approach to marketing, this could mean a completely different content structure and amount of pages are needed. For example, if your primary focus is driving traffic through paid ads the amount of content and what keywords to add to the content on your site is less important. If anything, spending more time focusing on the landing page design and the unique brand messaging will yield the greatest results. However, if your focus is to generate more organic traffic for your site then SEO and content creation is 100% the way to go. If you fall in this second bucket, this newsletter is for you. The foundation for a great website is that every product or service you focus on has a dedicated page and every industry or market segment you are targeting also has a dedicated page. Here's a simple audit for figuring out if your site covers the basics: Step 1: Identify how many services/products you offer Step 2: Identify the industries/locations/other markets you’re focusing on Step 3: Use tools like Semrush, Ahrefs, Screaming Frog, and others to audit your site's current keyword rankings and determine the best keywords to target. Once you have an idea of how many priority pages you need, you’ll want to research the top 10 to 15 keywords for... --- - Published: 2023-12-02 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/standing-out-from-the-crowd/ How Animation Breathes New Life Into Your Brand The secret is out... logo animations are not only cool, but they are multi-purpose and can't be ignored. Your logo tells a story; how better to tell that story than through animation? Here is an example of a static logo from one of our clients and the animated version side by side: The first place we use animated logos is on websites. Many older sites don’t have much movement at all. This is a great solution to give your website a splash of movement. The logo is (typically) the first thing people see and one of the most memorable parts of your site. Another place to use logo animations is on email signatures. Since most companies send out thousands of emails per day, it's an obvious place to focus. Your signature is the last thing a prospect sees on every email. So having that last pop or wow factor to your email is a great touch to make your brand have a lasting impression. The next-best place we use logo animations is on social media videos. And not only on social media videos but on any video content they have out as an intro and/or outro to the video. Want to see about getting your logo animated with a guaranteed delivery in 2023? Talk with our team today to get started --- - Published: 2023-11-25 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/from-chaos-to-clarity-in-one-year/ How SDHC Saved Nearly 100k on Their Marketing San Diego History Center (SDHC) uses 2POINT's skills in graphic design, social media, eBlasts, and paid search to connect hundreds of thousands of people locally and around the world to pieces of history that shaped the city. But, they didn't always have a smooth system. The Not-So-Good Old Days In 2020, SDHC had one internal Marketing Manager who was responsible for managing everything: Eblasts Social Media Overseeing Design Tasks Overseeing Ad Campaigns Reporting & Analysis Marketing Strategy On top of that, SDHC had to juggle several external partners: Google Ads - An ad agency that was monitoring their use of the Google Ads Grant that they had been given as a non-profit. The problem? Performance and communication were stale. Design - A "unlimited design" subscription service was giving them lackluster design work and would often experience delays with several rounds of revision. Ultimately, the internal still needed to implement the designs too. Website - A third-party development service was also completing daily edits to their website at a hefty price tag. All of this led to a less-than-ideal situation for SDHC. As they were struggling to stay on top of modern trends and get performance out of their team affordably. Time For A Change In 2021, SDHC decided it was time for a change. Around the same time, 2POINT actually reached out to Bill Lawrence (CEO at SDHC). After some deliberation, it became clear that it was the perfect partnership. 2POINT was... --- - Published: 2023-11-11 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/countdown-to-year-end-proven-marketing-strategies-for-q4/ The Final Countdown (13 days to Black Friday... ) As we enter the peak season for sales, it's important to stay focused on the massive potential that Black Friday and the rest of the holiday season hold. These days aren't just about discounts; they're about testing new growth strategies. Consumers have buying on their minds all season, the problem is that all your competitors know this as well. To stand out in the market and create as much revenue as possible you need to be thinking about strategies you can use to reach consumers in unique ways Here are a few easy examples you can include in your Q4: 2POINT can help! Still not convinced about the importance of Q4? Did you know: For many businesses, the fourth quarter accounts for up to 75% of their annual sales. 69% of people shop online for Black Friday. In 2022, 122. 7 million Americans shopped on Black Friday, which is 37% of the total population. So, what are you doing to take advantage of the Q4 rush? PS. Holiday Offer While 2POINT has always had a revenue-share referral offer for referring new clients to our team, we've decided to kick it up a notch for the holidays. For November & December only we've upped the referral bonus to a $500 cash reward for any new clients referred to us. There is no limit to the amount you can claim + if you're feeling exceptionally generous this holiday you can pass the $500... --- - Published: 2023-11-04 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/hub-spoke/ Hub & Spoke An SEO Strategy Built for 2024 Growth Decoding Hub & Spoke Much like a bicycle wheel. At the core of the strategy is the hub, and extending from it are the spokes. Each Hub & Spoke is valuable for improving your site's rankings, traffic, and conversions. Here's how they each play a role: The Hub: A comprehensive content piece (think in-depth guides, cornerstone articles, or directories). The Spokes: Multiple related, yet concise pieces (like blog posts & landing pages) branching out, all linking back to the hub. Why It’s a Game Changer Authority Building: Interlinking establishes the hub page as an authority on the subject within search engines. Enhanced User Navigation: This approach to content helps readers discover more detailed or interconnected information, encouraging longer site visits and increased conversion rates. Rapid Organic Growth: The Hub & Spoke strategy amplifies organic traffic and rankings as structured, interconnected content is favored by search engines. The 2POINT Difference At 2POINT we assign every client a dedicated Marketing Manager to oversee the strategy behind their campaigns. With the added expertise of these Pros + our refined, data-driven approach we can ensure content not only resonates with prospects but is also in sync with the always-evolving search engine algorithms. Ready to Elevate Your SEO Strategy? Discover how the Hub & Spoke model can be seamlessly integrated into your brand's digital marketing strategy. Get 15% off your SEO service when you sign up and mention this email! --- - Published: 2023-10-14 - Modified: 2024-06-07 - URL: https://www.2pointagency.com/digital-lab/newsletter/349-responses/ Company Generates 349 Responses in 30 Days From One-to-One Email This campaign brought in over 100 qualified leads. Like many businesses, referrals represented a significant source of business for Rayne Water. While Rayne Water prioritized its referral channel — with exclusive referral offers — they were looking for a more effective way to mobilize its existing customer base to generate more leads. It wanted to improve its referral marketing to generate new business. Rayne Water found the solution to its challenge in 2POINT’s done-for-you one-to-one email outreach service. The Perfect Plan to Avoid Spam and Low Open Rates It's all about making the customer feel like they're receiving a personal email from the sender. These emails look like personal emails rather than one coming from a MailChimp or Constant Contact email marketing “campaign. ” --- --- ## Digital Lab Videos > Discover how small businesses can create a big image with strategic branding and marketing insights. Watch our video for expert tips. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/small-business-big-image/ - Videos Categories: Email Small businesses are transcending their size, adopting strategies like professional email signatures, engaging websites, and active social media presence to project a larger corporate image. --- > Discover how delegating to marketing agencies accelerates business growth. Watch our insightful video on effective strategies today. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/delegating-to-marketing-agencies-accelerates-business-growth/ - Videos Categories: Website Businesses are recognizing that the benefits of outsourcing digital marketing significantly outweigh the costs, offering more strategic advantages than drawbacks. --- > Discover the power of lo-fi content, where authenticity trumps production value. Learn why genuine engagement matters most. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/the-shift-to-lo-fi-content-authenticity-over-production-value/ - Videos Categories: Artificial Intelligence The increasing popularity of lo-fi content on social media challenges the traditional high-production approach, driven by its authenticity and audience appeal. --- > Explore the synergy of AI and human creativity in marketing for unique, impactful results. Watch our insightful video now. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/ai-in-marketing-requires-human-creativity-for-distinctive-results/ - Videos Categories: Artificial Intelligence Businesses are increasingly recognizing that while AI offers powerful tools in marketing, it's the infusion of human creativity that truly drives unique and impactful outcomes, distinguishing one brand from another in a world that craves authenticity. --- > Discover how evolving CTAs from generic phrases to precise commands can enhance marketing effectiveness in our latest video. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/the-evolution-of-ctas-includes-moving-away-from-generic-phrases-to-precise-commands/ - Videos Categories: Website The shift from generic to specific, action-driven CTAs represents a deeper understanding of audience engagement, moving beyond traditional approaches to foster genuine interaction. --- > Learn how businesses can manage their online reputations. Learn strategies for effective reputation management in today's digital landscape - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/businesses-are-confronting-the-challenges-of-online-reputation-management/ - Videos Categories: Email The focus on managing online reputation has become critical, prompting businesses to reconsider their strategies in the digital public eye. --- > Explore lead attribution models for smart marketing investments. Discover strategies to optimize your marketing ROI effectively. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/navigating-lead-attribution-models-for-effective-marketing-investment/ - Videos Categories: Website Understanding diverse lead attribution models is crucial for businesses to effectively trace lead sources and optimize their marketing investments. --- > Small businesses can enhance SEO with schema markup. Learn how to implement it effectively for better search engine visibility and rankings. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/small-businesses-can-boost-seo-by-implementing-schema-markup/ - Videos Categories: Email Small businesses are leveraging schema markup to enhance their online visibility, making it easier for search engines to understand and display their content effectively, thus boosting their SEO efforts. --- > Explore why websites are crucial for business success in the digital age. Learn key strategies to enhance your online presence effectively. - Published: 2024-06-03 - Modified: 2024-07-18 - URL: https://www.2pointagency.com/digital-lab/videos/in-an-era-where-digital-presence-defines-business-success-websites-stand-as-non-negotiable-assets/ - Videos Categories: Artificial Intelligence Websites are the central hubs for customer interaction, brand representation, and overall business operation, reinforcing their essential position in building and maintaining a robust digital identity. --- ---