Digital Lab

How SDHC Saved Nearly 100k on Their Marketing

San Diego History Center (SDHC) uses 2POINT’s skills in graphic design, social media, eBlasts, and paid search to connect hundreds of thousands of people locally and around the world to pieces of history that shaped the city.

But, they didn’t always have a smooth system.

The Not-So-Good Old Days

In 2020, SDHC had one internal Marketing Manager who was responsible for managing everything:

• Eblasts
• Social Media
• Overseeing Design Tasks
• Overseeing Ad Campaigns
• Reporting & Analysis
• Marketing Strategy

On top of that, SDHC had to juggle several external partners:

Google Ads – An ad agency that was monitoring their use of the Google Ads Grant that they had been given as a non-profit. The problem? Performance and communication were stale.

Design – A “unlimited design” subscription service was giving them lackluster design work and would often experience delays with several rounds of revision. Ultimately, the internal still needed to implement the designs too.

Website – A third-party development service was also completing daily edits to their website at a hefty price tag.

All of this led to a less-than-ideal situation for SDHC. As they were struggling to stay on top of modern trends and get performance out of their team affordably.

Time For A Change

In 2021, SDHC decided it was time for a change.

Around the same time, 2POINT actually reached out to Bill Lawrence (CEO at SDHC).

After some deliberation, it became clear that it was the perfect partnership.

2POINT was now able to handle:

• All website work
• All email projects
• Ads management
• Unlimited design work
• Social media marketing
• Weekly strategy meetings
• Analytics tracking & reporting

All in one affordable package.

This means the SDHC team only needs to talk to ONE organized partner who can handle every marketing project they need to grow. As a result, they were able to reduce their overall expenses by nearly $100k/year