Digital Lab

Google I/O 2025 came with some huge announcements.

You’ve probably noticed it by now. Search results look different. Way different.

Google just rolled out  AI Overviews = instant, AI-generated summaries right at the top of the page

It’s one of the biggest shifts in how people find information since Google was created.

And despite all the negative press, it’s good for SEO.

In fact, if you know how to play it right… This could be your biggest SEO advantage yet.

AI Overviews Are Taking Over

Here are a few industry-specific examples of what’s already changed:

Entertainment Overviews:  +528% growth in AI placements Restaurant Overviews:   +387% growth in AI placements Travel Overviews:  +381% growth in AI placements

That means more people are seeing AI answers before they see traditional search results.

But most people miss:

When AI pulls answers from websites… It has to get that info from somewhere.

That “somewhere” can be your business.

And unlike paid ads, you can’t buy your way in.

It comes down to content quality, clarity, and structure.

So What Does That Mean for SEO?

It means SEO just got an upgrade. It’s no longer just about ranking in the top 3.

Now, you can be the source that Google’s AI chooses to show consumers, even if you’re only in the top 35 rankings.

Here’s how that plays out:

AI Overviews often cite multiple sources, including small, niche, and emerging websites.

Search impressions are going up, as more people engage with richer search results.

Structured, trustworthy content is more likely to get featured and linked in AI answers.

In other words, SEO visibility is growing. But it’s showing up in new/different ways.

Here’s What To Do Next

Google’s AI isn’t replacing SEO.

These changes are just an opportunity for fast-moving businesses to take advantage of them.

Here’s how to make sure your business stays ahead:

1. Add Structured Data (Schema) Google is pulling data from sites that help it understand their content. Using schema markup (a fancy word for “structured info”) is how you tell Google exactly what information on your site to pull. It boosts your chances of showing up in AI answers, featured snippets, and even voice search.
2. Create Content Built for AI Summarization Think clarity over fluff. Short sentences, strong structure, and clear answers. The AI needs to quickly grasp your point, and when it does, it will put your site above thousands of others.
3. Keep the Human Touch Google’s quality reviewers still prioritize human-driven, helpful content. So even if you use AI tools to assist, make sure your content reflects real thought, personality, and insight. That’s what separates your site from the generic AI noise that’s flooding websites and being penalized by Google’s algorithm.
4. Rethink What “Winning” Looks Like in Search Clicks aren’t the only metric anymore. Your content appearing in an AI Overview means the user may not even click, but they’ll still see your brand, your site, or your product. That’s brand awareness, authority, and trust before a web visit ever happens. “Share of Voice” is becoming one of the most important KPIs in SEO. And when they’re ready to act, you’ll be the name they remember.

This is Your Chance

Google Search isn’t dying. It’s getting smarter.

This is your chance to be the source. The brand that gets cited.

The expert who shows up first, not just in rankings, but in minds.

Is your website reeling from these AI updates or taking advantage of them?

Our team can audit your site and report on your exact presence in AI responses. Are you growing or shrinking? Visible or invisible? How is it affecting your overall performance?

Hit the button below to ask an expert.