Digital Lab

Most brands still treat organic social like it’s optional.

A handful of posts when motivation hits. A recycled ad creative here or there.

Maybe a holiday graphic from time to time.

But here’s what’s actually happening:

👉 Social is now the first place people go to  judge you.

Not Google. Not your sales materials. Not even your website.

They’re opening Facebook, LinkedIn, TikTok, etc.

And asking:

If the answer is unclear or worse, negative.

❌ You don’t get the curiosity

❌ You don’t get the click

❌ You don’t get the $

People Don’t Want to Be Sold

In the AI era, simply showing up on social media isn’t enough anymore.

While “being consistent” used to be all you needed to stand out on social. AI has made consumers more & more selective about what content they actually engage with.

Quality and uniqueness are becoming more important every day.

This is your chance to prove you exist.

✅ Prove you understand your customers’ problems. ✅ Prove you know what you’re talking about. ✅ Prove you care about your industry. ✅ Prove you can help them. ✅ Prove you’re different.

A stale feed reads like an abandoned retail store.

No lights on. No one home.

Meanwhile, brands that post consistently (with personality and emotional intelligence) create a compounding layer of credibility.

This Isn’t Theory

Some real-world numbers:

• 41% of Gen Z use social as their first stop for research
• 76% of consumers say social content influenced a purchase in the last six months
• 73% say they’ll choose a competitor if you don’t respond to a social message
• Brands that engage on social see a 20% lift in customer satisfaction
• Customers who engage with a brand on social spend 35-40% more compared to those who don’t

Your feed doesn’t need to be perfect.

But you do need to show up intentionally.

How to Make Trustworthy Content

Social media is not:

• Trend Chasing
• Gimmicks
• Viral Hacks

Prioritize This:

Relatable > Polish

Consistent > Unpredictable

Human > Branded

50% of consumers say they prefer original, relatable content over trend-chasing.

78% of consumers say they want brands to bring them joy.

91% of consumers want brands to be funny.

I’m not saying you need to become a meme account.

But you  should stop hiding behind corporate jargon and actually connect with people.

The Social Strategy That Works in 2025

1. Respond fast​ People expect replies within 24 hours. Jump on engagement as fast as possible. ​
2. Show your human side​ People buy from people, not logos. Be human and express the uniqueness of the people behind the brand. ​
3. Give behind-the-scenes​ It creates familiarity and transparency. Nothing feels more authentic than a peek behind the curtain of your world. ​
4. Create for your current customers​ Don’t optimize based on the algorithm. Create content that your existing customers would love. ​
5. Turn employees into advocates​ Content posted by staff gets reshared 25x more than brand page posts. ​
6. Use your feed like a brand trailer​ New visitors should know what you do (and why you’re worth trusting) in 30 seconds or less.

Are you building trust on social media?

If you think your social media feeds need a facelift, hit the button below to chat with a social media marketing expert.

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