Digital Lab

If your business relies on local customers finding you online… Google visibility isn’t optional.

When someone searches for your service in your city, Google chooses who gets seen and who gets ignored.

The top three results in the map pack get the majority of clicks.

If you’re not there, you may as well not exist.

Local SEO Isn’t Just SEO

This isn’t blog posting.

It isn’t general backlink building.

It’s not a wide net.

It’s  owning your service area with highly targeted strategies built for local intent.

When people are ready to buy, local SEO puts you in front of them.

Here’s how the strategy works:

1. Google Business Profile Optimization

We fully build and optimize your Google Business Profile. This alone can dramatically improve your visibility.

Deliverables include:

• Business category and subcategory setup
• Keyword-rich service descriptions
• Optimized hours, photos, and links
• Weekly updates and Google Posts
• Ongoing profile enhancements to stay ahead of competitors

Why it matters: An optimized profile is one of the top-ranking factors for local visibility. It builds trust and gets clicks.

2. Local Keyword Targeting

We target the exact phrases your buyers are searching.

Examples:

• “best chiropractor in Portland”
• “emergency AC repair Brooklyn”
• “coffee near me open late”

We don’t guess. We research, map, and monitor high-conversion local keywords that signal purchase intent.

3. Citation Building and Cleanup

We list your business across 15 to 30 trusted directories monthly, depending on your plan.

Platforms include:

• Yelp
• BBB
• Apple Maps
• Healthgrades
• Industry-specific directories

We also clean up existing listings to ensure NAP (Name, Address, Phone) consistency.

Why it matters:

Google favors businesses that are listed consistently across the web. These citations prove legitimacy and location.

4. Review Strategy and Reputation Management

We help you build and maintain a strong reputation that Google trusts and customers believe in.

This includes:

• Review request strategy and templates
• Responses to reviews (both positive and negative)
• Monitoring review frequency and recency
• Multi-platform review tracking
• Directory-wide reputation management on premium tiers

Why it matters:

75% of consumers trust a business more if it has recent, high-quality reviews. Google agrees.

5. Local Rank Tracking and Performance Reports

Every month, you’ll receive a full performance report including:

• Ranking changes by keyword and location
• Top search queries driving traffic
• Google Business interactions (calls, directions, clicks)
• Review velocity and trends
• Competitor snapshots (on select plans)

You’ll know exactly what’s improving and where to focus next.

6. Geo-Relevance Optimization

We implement techniques that make Google associate your business with your local area.

This includes:

• Geo-tagged site imagery
• Structured data with location attributes
• Location-specific landing pages
• Optimized metadata and internal linking

Why it matters:

More relevance means higher rankings for searches near you.

What You Can Expect After This Strategy

When your local SEO is done right:

• Your business shows up first
• You get more phone calls
• You get more foot traffic
• You build more trust
• You close more leads
• You grow faster without increasing ad spend

This is how our clients book out their calendars, dominate their market, and scale without relying on paid traffic.

Want to See Where You Stand?

1. Google your service and your city.
2. Look at the top 3 businesses in the map results.
3. Click their profile.
4. Compare it to yours.

Ask yourself:

Would someone trust them over me?

If you’re not the clear choice, we can fix that.