Creating innovative marketing for Raleigh brands since 2006
Google Rating 5.0 | 79 reviews
In the digital age, social media is essential for any business strategy, offering many opportunities for brand exposure, customer engagement,…
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2POINT is a full-service digital agency focused on branding, animated websites, and fully managed digital and social marketing. Whether you’re a global brand or a local shop, we’ve got the strategy to help you grow.
websites constantly maintained
animated logos done
satisfied customers
years experience
Digital Experts
locations around
the world
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Raleigh small businesses should prioritize marketing agencies that understand the Research Triangle’s unique blend of academic institutions, tech companies, and traditional industries. Look for agencies with experience serving local businesses and understanding of Raleigh’s educated, tech-savvy demographic. Digital marketing providers should demonstrate knowledge of the area’s rapid growth, diverse neighborhoods from downtown to Cary, and seasonal patterns affected by NC State’s academic calendar. Evaluate their case studies featuring Triangle-area businesses, transparent pricing structures suitable for growing companies, and ability to scale services as your business expands within Raleigh’s thriving entrepreneurial ecosystem.
SEO specialists excel at optimizing tech and research companies for industry-specific searches within the Research Triangle’s competitive landscape. They understand how to target keywords related to Raleigh’s innovation sectors, from biotech and pharmaceuticals to software development and academic research partnerships. Local SEO experts create content strategies that showcase technical expertise while optimizing for searches from potential clients, partners, and top-tier talent recruitment. Local SEO providers build citations across Triangle business directories, tech publications, and research institution networks that boost domain authority. Successful strategies include optimizing for university partnership searches, targeting venture capital and startup ecosystem keywords, and creating thought leadership content.
Google Ads can be highly cost-effective for local businesses due to lower competition levels compared to major metropolitan markets while reaching quality educated audiences. Raleigh’s growing population and strong local economy create excellent opportunities for targeted advertising with modest monthly budgets of $1,000-$3,000. Local businesses benefit from Raleigh’s preference for supporting community companies, leading to higher conversion rates for locally-targeted campaigns. Geographic targeting allows precise focus on specific Triangle neighborhoods where ideal customers live and work. Successful campaigns leverage Raleigh’s family-oriented culture, university connections, and tech-savvy demographics through strategic keyword selection and ad copy that emphasizes local expertise and community involvement.
When working with 2POINT on your website, you can expect a tight, easy process that keeps things moving. We start with a kickoff meeting and a homepage, which informs how the rest of the website will go. We move to coding after that, and then add animations while QAing everything else. QA the animations and boom – you have an industry-leading website.
Local SEO optimization helps businesses appear prominently when families and young professionals search for services throughout the Triangle’s family-friendly neighborhoods. Local SEO strategies target demographic-specific keywords like “family dentist Cary” or “coworking space downtown Raleigh” that capture high-intent local searches. Successful optimization includes Google Business Profile management with family-oriented photos and posts about community involvement, citation building across Raleigh family directories and young professional networks, and content creation addressing Triangle lifestyle needs. Schema markup helps search engines understand business relevance to family services and professional networking. Mobile optimization proves crucial since both demographics rely heavily on smartphones for local business research, directions, and reviews throughout their daily activities in Raleigh’s growing communities.