let’s connect
Glossary
by 2Point
Structured Data for Products: Enhancing Your E-Commerce Presence
In the competitive world of e-commerce, utilizing structured data for products has become crucial. This method empowers online retailers to provide search engines with detailed information about their product offerings. By doing so, businesses can enhance visibility, drive traffic, and...
How to Find Content Ideas from Customer Questions and Reviews
In today’s competitive market, creating high-quality content that resonates with your audience is crucial. One of the most effective strategies for generating content ideas involves mining insights from customer questions...
Attribution for Affiliate and Influencer Sales
In today’s dynamic marketing environment, understanding attribution for affiliate and influencer sales is crucial for optimizing strategies and maximizing return on investment (ROI). As brands increasingly rely on affiliates and...
UTM Tagging for Email Analytics
In the realm of online marketing, understanding how users interact with your email campaigns is crucial. UTM tagging for email analytics is an effective strategy that enables marketers to track...
Sequencing Tests to Avoid Interaction
In today’s complex world of pharmaceuticals and biologics, the risk of drug interactions poses a significant challenge for healthcare professionals. Sequencing tests to avoid interaction can optimize treatment efficacy and...
Skippable In-Stream vs In-Feed Ads: Understanding the Best Video Advertising Options
In the realm of online advertising, particularly video marketing, choosing the right format can significantly influence the efficacy of your campaigns. Two popular formats are skippable in-stream ads and in-feed...
Prompt Libraries for Marketing Tasks
In the fast-paced world of marketing, efficiency and creativity are paramount. A well-curated prompt library for marketing tasks can significantly enhance productivity, streamline workflows, and foster innovative ideas. This article...
How to Decide Which Channels to Scale First Based on Marginal Returns
In the quest for optimal marketing efficiency, understanding how to decide which channels to scale first based on marginal returns is crucial. Marginal returns essentially refer to the additional revenue...
How to Brief Creators So Their Content Stays on Brand and Still Feels Native
In today’s fast-paced marketing environment, collaborating with content creators has become paramount for brands aiming to reach broader audiences. However, effectively briefing creators is critical to ensure that their content...
How to Win Featured Snippets Ethically with Better Answers
Featured snippets can dramatically increase your website’s visibility and traffic. Understanding how to win featured snippets ethically with better answers is crucial for modern SEO strategies. Not only do these...
Bid Strategy Change Impact Tests: An In-Depth Exploration
In the competitive world of digital advertising, understanding how changes in your bid strategy can affect campaign performance is crucial. Bid strategy change impact tests provide insightful data that can...
book a consultation
