Word-of-mouth built your practice. We build the digital infrastructure that keeps it full, without depending on referrals or a single platform to deliver every new patient.
Health and wellness practices grow on referrals until they stop growing on referrals. Word-of-mouth is real, but it's not scalable or controllable. Practices that want to grow need a pipeline they can actually turn up.
Trust is the entire purchase in healthcare. Practices with strong reviews, high Google visibility, and a clear online presence win patients before the first call. Most practices underinvest here by a wide margin.
Paid search for immediate new patients, local SEO for sustainable baseline volume, and reputation management that does the selling before your front desk even picks up.
A strategy call. We look at your current visibility, review profile, and patient acquisition cost and tell you Bexactly what we'd fix first.
Three patterns that cap growth before marketing ever has a chance to work.
Reviews are the first thing a new patient checks. A practice with 40 reviews at 4.6 stars consistently loses to a competitor with 200 reviews at 4.8, regardless of the actual quality of care. Review volume and recency are the visible proxy for trust, and most practices never build a system to collect them.
A growing share of health and wellness bookings happen outside business hours. Practices without online scheduling lose those patients immediately, before staff ever gets a chance to speak to them. The competition is one click away at 9pm.
When someone searches for your service in your area, they click one of the top three map results. If your practice isn't there, the search ends without you. Most practices have never optimized their Google Business Profile or built the local SEO presence to compete for those positions.
We build three programs at once: the paid channel that generates patients immediately, the local presence that produces them for free over time, and the reputation that converts both.
% of health and wellness clients actively running each channel with 2POINT
A specialty wellness practice came to us growing entirely on word-of-mouth with no paid search, a weak Google Business Profile, and fewer than 30 online reviews. We launched Google Ads targeting service-specific local searches, rebuilt their Google Business Profile, and introduced a review collection system. By month six, cost per new patient dropped below $90 and the review count had grown to over 200 with a 4.9 average.
The service area shapes the keyword strategy and intake design. The underlying logic stays the same: search visibility, review credibility, and conversion that turns interest into bookings.
Meta and Google Ads plus review volume drive patient acquisition for treatment-specific searches.
Patients search with high intent, and showing up at the top of those results is the entire acquisition strategy.
Local SEO and review credibility build the volume that supplements the referral pipeline.
Platform selection and targeting require care, and we build programs that generate leads without crossing ethical lines.
Reviews and map pack visibility are the primary drivers.
Premium positioning, targeted search, and content built for the concierge model attract the right patients.
Map pack rank, review volume, and paid search working together determine which practice gets the new patient call.
Content and organic SEO build the trust that paid search then converts.
Three results from a specialty wellness practice in the first six months after launching paid search and local SEO together.
New patient growth achieved for a specialty wellness practice in the first six months after launching paid search and local SEO together
Cost per new patient for a practice that previously had no digital channel, achieved within six months through targeted Google Ads and local SEO
Online review count growth in six months through a structured review collection system built alongside the paid program, driving map pack visibility from the start.
Four stages, from baseline to a program generating new patients every month.
We start with your Google Business Profile, review profile, current site traffic, and how patients are finding you. That baseline tells us where the biggest gaps are before we touch anything.
We design the paid, local, and reputation programs together before launching any of them. Each channel feeds the others, and the sequence matters. We document what each is accountable to before touching a budget.
Conversion tracking is set to appointment requests or online bookings from day one. We measure cost per new patient, not cost per click or impressions.
Keyword lists, bidding, and creative update every month based on what's producing patients. Review velocity and local rank are monitored alongside paid performance.
Straight answers before the call.
Word-of-mouth is real but it is not scalable or predictable. Practices that rely on it exclusively grow inconsistently and can't control the pace. A paid and local SEO program gives you a pipeline you can actually turn up when you have capacity, and sustain during slow seasons when referrals dry up.
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Tell us your practice type, how you currently get new patients, and what's not working. We'll come to the call with a read on your competitive position and what we'd build first.
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