let’s connect
Water Treatment
Ken Christopher
Rayne Water
Full-funnel Google Ads management: Search, Performance Max, and Shopping campaigns with conversion tracking you can trust.
Qualified buyers arriving from day one, at an acquisition cost that makes sense against your margins.
Account audit and conversion setup first. Then structured campaigns, weekly optimization, and reporting tied to revenue and customer acquisition cost.
Book a strategy call. You leave knowing exactly where your budget should go and what it should return.
Google Ads rewards precision. We run accounts like an investment portfolio: every dollar tracked, every campaign reviewed, and every underperformer replaced.
This client needed more leads without sacrificing quality. Their sales team was losing time to low-quality traffic that never converted. We restructured targeting and attribution so every lead was qualified before it reached the sales floor. We delivered 381 leads in the first 30 days with cost per acquisition held below $100.
Google Ads works. Most accounts do not. Here is what we do differently.
Most accounts bleed budget on searches that never convert. We build tight keyword themes and aggressive negatives from day one.
We verify every conversion before we scale a dollar. Most agencies optimize on data they have never confirmed is accurate.
We build for scale from day one. CPA target before launch, budget structure that grows without breaking.
20 years running paid search accounts across every industry, algorithm update, and platform shift.
2POINT, est. 2006
5-year average client partnership. Accounts that actually perform keep clients. Ours do.
Client retention
Rated 4.8 across 1,383 reviews. The number that matters most is the one your clients give you.
Verified reviews
This B2B ecommerce client was spending on ads with no visibility into which campaigns drove sales. We installed clean conversion tracking, restructured all campaigns around stronger traffic pockets, and built the reporting foundation needed to optimize with confidence. Within a few months the account was returning 3X to 8X on ad spend.
$1-5 Million
No attribution
3X to 8X ROAS
Most agencies build a plan in month one and revisit it in month three. In between, underperforming campaigns run untouched and your budget drains. This is the exact sequence we follow.
Before launch, we define what a new customer should cost you. Every campaign is built backward from that number.
We confirm clean tracking on every lead, call, purchase, and booking before scaling a dollar of spend.
Tightly themed campaigns, strong negative keyword lists, and budgets matched to the actual search opportunity.
We are in the account every day. Problems get caught before they cost you.
We are in the account every day. Problems get caught before they cost you.
Most agencies run your account at the channel level. Someone optimizes the campaigns. Someone else handles reporting. Nobody owns the business outcome.
2POINT is CMO-led by design. Every engagement includes a senior marketer who connects your Google Ads spend to your revenue targets, makes the strategic calls, and stays accountable to the number that matters.
One senior person. Full accountability. No handoffs.
Marketing Lead
This catering company was running entirely on word of mouth after a new acquisition. No website built for lead generation, no tracking, no paid presence. We rebuilt the digital foundation and launched Google Ads with clean conversion tracking from day one. Within the first 90 days, the account was generating 3 to 5 qualified leads every day, up from 3 to 5 per month.
Where do those clicks land? A great campaign deserves a page built to convert it. Our landing pages turn paid traffic into customers.
This local appliance repair company had run campaigns before without the results they needed. The issue was no conversion tracking and no clear picture of what was working. We set up attribution, rebuilt the campaign structure, and turned the account into a consistent lead source. 66 leads in the first quarter at $30.43 per lead.
$1 - 2 Million
$30.43
66 leads in Q1
Everything you need to know before connecting your HubSpot.
Budget depends on your market, your margins, and what a new customer is worth to you. We start by working backwards from your target cost per acquisition, then size the budget around the keyword volume needed to reach it. The budget also needs to be large enough for Google's algorithm to collect real conversion data and learn.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.
IN THEIR WORDS
Every search you miss is a customer your competitor wins.
Book a strategy call and walk away knowing exactly what this channel can do for your brand, and what it takes to get there.
“Great customer service! They are very patient even when needing to make a change back and forth getting to exactly the right look.”
“Excellent creative work.”
“Everyone at 2POINT is wonderful to work with.”
“The entire service was very professional, efficient and friendly.”
“I have worked with 2POINT at two different startup companies and they did a fantastic job with both web-design and managed all of our marketing initiatives. ”
“We’ve been with 2POINT for about a year and a half now, and couldn’t be happier.”
“Simply the best.”
“I’m really happy that I have asked this company to work on my marketing needs. They did a great job so far and I will definitely work with them again!”
“The team was amazing! Their communication and final delivery of my animated logo was top notch. I highly suggest 2POINT.”
“The 2POINT team I worked with was professional, prompt, and eager to meet our specific needs. I can highly recommend them. They definitely delivered! ”
“Excellent communication, and product we were very happy with the work they did for us.”
“We have worked with their team for almost a decade and hope to continue partnering with them.”
“Everybody on the team was very engaged, communicative and creative throughout the entire process.”
“The attention they give to my business has helped it grow. I really appreciate them!”
“Love working with 2POINT Digital Marketing Agency! ”
“2POINT is amazing! I get compliments on our website all the time!”
“I would definitely work with these guys again, they were able to take my visions and bring it to light. Extremely excited to use my animations on all my projects.”
“The design they came up with is absolutely stunning, and I've already received numerous compliments on the site's clean, modern look.”
“Great group of people, always willing to listen and work together to collaborate on the best ideas for our company!”
“Working with 2POINT on our custom animations was just delightful!”
