let’s connect
Water Treatment
Ken Christopher
Rayne Water
AD CREATIVE
Most creative gets ignored because it looks like every other ad in the feed. We design against that. Every asset we build starts from a specific insight about your buyer. We don't put it in front of anyone until the hook is actually going to earn the click.
Paid ad creative production: concepts, statics, video, and copy variations for Meta, Google, TikTok, and beyond, plus a testing system that finds winners.
Lower acquisition costs from creative that earns attention instead of buying it. Fresh variations before fatigue sets in.
We mine your account data and audience for angles, produce rounds of creative, then test, read the results, and iterate on what wins.
Book a strategy call.
You leave knowing exactly where creative fatigue is draining your ad spend.
Paid platforms have automated the bidding and targeting. The algorithm finds the audience; your creative decides whether they stop, click, and buy. Every engagement includes:
A national B2C company with $25M-$50M in revenue wanted quality leads with a cost per acquisition under $100. Prior campaigns had attracted spam calls from competitors. We rebuilt the creative and targeting strategy around the right audience and delivered 381 qualified leads in the first month.
Platforms have automated bidding and targeting. What they can't automate is creative worth watching. The accounts that win are the ones feeding the algorithm better creative, more often.
An ad that earns attention in the first second earns cheaper clicks. Every metric downstream follows from that.
Stronger creative means better clickthrough and lower acquisition costs from the same budget.
A steady pipeline of variations means performance never depends on one tired ad.
A B2B e-commerce company had been running ads with no conversion tracking in place. We restructured the account, set up proper attribution, and rebuilt the creative around what their buyers actually respond to. The result: 3x to 8x ROAS in the first month.
B2B E-commerce
3x-8x
30 days
One round of ads decays. We run creative as a continuous loop: research, produce, test, iterate. The accounts that compound over time are the ones that never run out of fresh angles worth testing.
Before anything gets produced, we dig through your account history, customer reviews, and competitor ads to find the angles that belong in production. Brainstorming in a vacuum is how you end up with beautiful creative that doesn't convert.
We develop and evaluate multiple hooks per angle before production starts. The hook either earns the ad or kills it.
We ship statics, video, and copy variations in disciplined rounds. You never enter a week with nothing in the pipeline.
We control what changes between ad variations. When something wins, you know exactly why. That knowledge compounds across every round and builds an account that gets smarter over time.
Winning concepts get expanded into new formats, new audiences, and new angles before fatigue sets in. Underperformers get cut before they drag down account efficiency.
The typical creative agency delivers assets and calls it done. They don't track what performed, they don't know why it did, and they don't connect the creative decisions to your acquisition cost.
2POINT is CMO-led by design. Every ad creative engagement includes a senior marketer who connects the angle strategy to what the account data is saying, reviews every round before it ships, and stays accountable to what the creative actually returns in the ad account.
One senior person. Full accountability. No handoffs.
Creative Strategist
A manufacturing company with $10M-$25M in revenue had never run paid advertising. We built their first campaign from scratch, including creative that spoke to their industrial buyer. They generated 34 qualified B2B leads in Q1 at $79.23 cost per lead.
Need the media buying too? Social ads pairs this creative engine with full campaign management across Meta, TikTok, and LinkedIn.
A local appliance repair business had run ad campaigns that produced no measurable results because conversion tracking was never set up. We rebuilt the account with proper tracking, new creative, and a targeting strategy built around their service area. They closed Q1 with 66 leads at $30.43 each.
90 days
$30.43
66 leads
Ad creative is the most undertested variable in paid media. These are the questions buyers ask when they want to understand what a systematic creative program actually delivers.
It depends on the engagement scope, but a typical monthly creative program delivers 6 to 15 ad variations across formats and angles. That includes statics, video, and copy variations so every piece of creative has options to test.
We'd rather ship 8 well-thought-out pieces built around strong angles than 30 variations of the same underperforming concept.
Static images and carousels for Meta, Google Display, and LinkedIn. Short-form vertical video for TikTok, Reels, and Meta Ads. Horizontal video for YouTube. Copy variations (headlines, primary text, descriptions) for every visual.
Assets are built to spec for every platform you actually run, sized and formatted for each placement from the start.
We don't, and anyone who says they do is selling confidence over expertise. What we can do is increase the probability of a winner by starting from angles that have worked for similar buyers, writing hooks built from patterns that get a response in your category, and designing creative that follows proven structural principles.
Then we test. Structured testing with isolated variables is how you build creative intelligence over time.
It depends on the format. For static and design-based ads, we produce the creative from scratch. For user-generated or lifestyle-style video, we need footage from your side or we work with a UGC creator to produce it.
We'll tell you exactly what we need from you in the creative brief before production starts. If you have existing brand assets, photos, or product shots, we use them. If you don't, we'll tell you what needs to be produced.
The hook. Everything else is secondary.
A good ad earns attention in the first second or two before the viewer can scroll past. On video, that's the first frame and the opening line. On static, that's the image and the headline working together. If the hook doesn't earn a second look, the offer, the copy, and the CTA never get seen.
After the hook, the ad needs to deliver on its implied promise quickly, address the buyer's situation specifically, and point clearly to one action. We build every piece of creative around the hook first.
We work alongside existing media buyers frequently. Our job is to produce and test creative; their job is to manage the accounts, bids, and audiences. The two functions complement each other.
We share test results and creative learnings directly with your media buyer so the account strategy and creative strategy stay aligned. If we're running the media too, we handle both sides.
IN THEIR WORDS
Every day on fatigued creative is budget working against you.
Book a strategy call and walk away knowing exactly what this channel can do for your brand, and what it takes to get there.
“Great customer service! They are very patient even when needing to make a change back and forth getting to exactly the right look.”
“Excellent creative work.”
“Everyone at 2POINT is wonderful to work with.”
“The entire service was very professional, efficient and friendly.”
“I have worked with 2POINT at two different startup companies and they did a fantastic job with both web-design and managed all of our marketing initiatives. ”
“We’ve been with 2POINT for about a year and a half now, and couldn’t be happier.”
“Simply the best.”
“I’m really happy that I have asked this company to work on my marketing needs. They did a great job so far and I will definitely work with them again!”
“The team was amazing! Their communication and final delivery of my animated logo was top notch. I highly suggest 2POINT.”
“The 2POINT team I worked with was professional, prompt, and eager to meet our specific needs. I can highly recommend them. They definitely delivered! ”
“Excellent communication, and product we were very happy with the work they did for us.”
“We have worked with their team for almost a decade and hope to continue partnering with them.”
“Everybody on the team was very engaged, communicative and creative throughout the entire process.”
“The attention they give to my business has helped it grow. I really appreciate them!”
“Love working with 2POINT Digital Marketing Agency! ”
“2POINT is amazing! I get compliments on our website all the time!”
“I would definitely work with these guys again, they were able to take my visions and bring it to light. Extremely excited to use my animations on all my projects.”
“The design they came up with is absolutely stunning, and I've already received numerous compliments on the site's clean, modern look.”
“Great group of people, always willing to listen and work together to collaborate on the best ideas for our company!”
“Working with 2POINT on our custom animations was just delightful!”
