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Water Treatment
Ken Christopher
Rayne Water
EMAIL OUTREACH
Email outreach by 2POINT puts your offer in front of the exact buyers you want, one personalized message at a time. Deliverability handled, sequences written to sound human, and replies that turn into pipeline.
Full-service B2B cold outreach: prospect list building, deliverability infrastructure, multi-touch sequences, and reply handling that hands you warm conversations.
Qualified conversations with decision makers you chose, instead of waiting for the right leads to find you.
We define your ideal buyer, build the list, warm the sending infrastructure, write the sequence, and launch. Replies route straight to your team.
Book a strategy call.
You leave knowing exactly who we'd target first and what we'd say to them.
Cold email fails two ways: it never arrives, or it arrives sounding like a robot. We engineer both problems out before the first send. Every engagement includes:
A B2B e-commerce company with $1M-$5M in revenue wanted to reactivate their existing customer base around a new offer. We built and launched the outreach campaign and generated 349 qualified leads in the first 30 days, driving thousands in new revenue.
Inbound takes months and ads burn budget on everyone. Outreach goes straight to the named buyers who fit, and every reply is a conversation your pipeline didn't have yesterday.
You pick the companies and the roles. Every message lands with someone who actually fits your offer.
What starts as one sequence becomes a repeatable engine. More volume, same precision.
By the time a reply hits your inbox, the prospect knows who you are and wants to talk.
20 years building outbound programs across B2B industries and deal sizes.
2POINT, est. 2006
5-year average client partnership.
Outbound that produces pipeline keeps clients. Ours does.
Client retention
Rated 4.8 across 1,383 client reviews.
Verified reviews
Before selling email outreach as a service, 2POINT ran the program on our own business across the US. In 12 months the program generated over $1M in new contracts. We built the infrastructure, sequencing, and targeting approach from 18 months of testing before offering it to clients.
12 months
18 months
$1 Million revenue
Most cold outreach fails before the first send because the list is wrong, the infrastructure isn't ready, or the copy sounds like a template. We fix all three before a single message goes out. Here is the exact sequence we follow.
We profile your ideal customer by role, industry, company size, and buying trigger. The brief comes before the data pull.
Every contact is researched and verified. We only send to real decision makers at companies that actually fit.
Dedicated sending domains get configured, authenticated, and warmed. Your messages reach inboxes from day one.
Short, specific, and personal. We write to the buyer's actual situation, not a generic pain point we invented.
Campaigns go live in measured batches. What gets replies gets scaled. Warm conversations route to your team fast.
Most agencies hand cold outreach to a junior team running templates from a playbook. The output sounds like it.
2POINT is CMO-led by design. Every outreach engagement includes a senior marketer who designs the targeting strategy, reviews the copy before it sends, and stays accountable to the conversations and pipeline the program produces.
One senior person. Full accountability. No handoffs.
Marketing Lead
A national industrial AI company targeting US factories and manufacturing operations needed to reach decision makers inside facilities that were almost impossible to access through traditional sales channels. We built a targeted list of 15,000 qualified contacts and opened those conversations in three months.
Want prospects coming to you too? Lead magnets capture buyers who aren't ready for a conversation yet and warm them up until they are. The channels feed each other.
A national biotech company with government contract clearance had no digital presence and relied entirely on in-person conferences for new business. Through targeted outreach to private and government organizations, they signed $1.4M in new contracts within 12 months of launching the program.
No digital presence
12 months
$1.4 Million
Cold outreach gets a bad reputation because most of it is done badly. These are the questions buyers ask before they trust an agency with their pipeline.
Yes, with the right setup. CAN-SPAM in the US and CASL in Canada permit cold B2B email as long as you identify who you are, include an opt-out mechanism, and honor unsubscribes promptly. GDPR in the EU has stricter requirements around legitimate interest and consent.
We build every campaign around compliant practices from day one. We are not going to get your domain blacklisted.
Volume depends on the age and warmup status of your sending infrastructure. Fresh domains need to ramp gradually, starting around 30 to 50 sends per day and building over weeks.
We manage this warmup process before any campaign launches, which is what keeps your deliverability clean over time. Trying to hit high volume on a new domain is one of the most common reasons campaigns fail.
Benchmarks depend heavily on the targeting precision, the offer, and how competitive the market is. Strong B2B campaigns typically see 40 to 60 percent open rates and 3 to 8 percent positive reply rates.
We don't optimize for open rate. We optimize for replies from the right buyers. A 2 percent reply rate from decision makers who fit is more valuable than a 10 percent rate from the wrong list.
The most common causes are sending from your primary domain without warmup, using a shared IP with a poor sender reputation, or writing sequences that trigger spam filters with promotional language and heavy formatting.
We fix all three before any campaign goes live: dedicated sending infrastructure, proper DNS authentication, warmup on new domains, and copy written to sound like a real person wrote it.
Deliverability setup and warmup takes two to four weeks. After launch, the first replies usually show up in the first two weeks of active sending.
Pipeline from those conversations depends on your sales cycle. Most B2B clients see their first booked meetings in the first month of active outreach and consistent volume within 60 to 90 days.
It helps, but it is not required to start. We can route warm replies to your team by email while the program is getting established.
As volume builds, a CRM makes it much easier to track conversations, measure pipeline contribution, and close the loop between outreach and revenue. We can advise on setup if you don't already have one.
IN THEIR WORDS
Every search you miss is a customer your competitor wins.
Book a strategy call and walk away knowing exactly what this channel can do for your brand, and what it takes to get there.
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