let’s connect
Water Treatment
Ken Christopher
Rayne Water
TV ADS
Television advertising reaches audiences that digital channels can't match on trust or attention. Connected TV brought targeting and measurement to that same screen. We handle the media buy, creative coordination, and placement strategy so the right households see your brand and you can account for what it drove.
Television advertising across Connected TV and broadcast: audience planning, media buying, creative coordination, and measurement in one engagement.
Brand presence on the most trusted screen, with measurable response you can tie back to spend.
Audience and market planning first. Then media buying, creative trafficking, and weekly performance reads that shape the next campaign.
Book a strategy call. You leave with a clear read on what TV can do for your brand and what it costs to find out.
TV used to mean buying gross ratings points and hoping. Connected TV changed the rules: now you target households like digital audiences and measure what they do next. Every engagement includes:
Your next customers are already streaming. We help you identify the households that fit your audience and build a TV campaign around the markets that matter to your business.
A brand on TV reads as established, credible, and safe to buy from. Connected TV kept all of that trust and added what broadcast never had: targeting, frequency control, and proof of response.
A brand on TV carries scale and legitimacy that no social ad can replicate.
Connected TV targets the households that fit your customer profile, using your customer data instead of program schedules.
Exposure data connects TV to site traffic and conversions, so the channel earns its budget on evidence.
The old model of TV advertising was: buy the schedule, run the ads, look at ratings afterward. We run it differently. Every campaign has a defined audience, a measurement framework, and a weekly read that shapes what happens next.
We build a household-level audience profile from your customer data and map which markets and platforms reach them at the right frequency.
We negotiate placements against the audience plan. Inventory that doesn't reach your target households doesn't get bought.
Ads get trafficked to the right placements with the right specs, and attribution tracking gets verified before the campaign goes live.
We don't wait until the campaign ends to evaluate performance. Weekly reads surface what's working so budget adjustments happen mid-run, when they can still change what the campaign returns.
Every campaign generates learnings about which audiences, markets, and creative drove measurable response. The next one is smarter because of it.
The typical TV buy is planned around reach and frequency metrics. Nobody connects the ads to what actually happened downstream: site traffic, branded search, conversion lift, or revenue.
2POINT is CMO-led by design. Every TV engagement includes a senior marketer who connects the media plan to the business goal, stays accountable to measurable response, and makes sure television earns its place in the budget by the numbers.
One senior person. Full accountability. No handoffs.
Media Strategist
Put your brand on the big screen and stay top of mind when it’s time to buy. We connect audience targeting, creative, and media placement to give the right households a reason to choose you.
TV Ad Viewers
CTV / Linear TV
+20% Purchase Rate
Need the commercial itself? Our media team produces broadcast-quality video built to drive measurable response in TV placements.
TV advertising has changed more in the past five years than in the previous thirty. These are the questions buyers ask when they're considering the channel for the first time, or reconsidering it after the CTV shift.
Broadcast is traditional over-the-air and cable television: you buy specific programs, dayparts, or markets and your ad runs in those windows. The targeting is demographic and the measurement is panel-based ratings.
Connected TV (CTV) is streaming television delivered through internet-connected devices. Roku, Fire TV, Apple TV, and smart TV apps. Targeting is household-level, based on first-party and third-party data rather than demo proxies. Measurement connects to downstream digital behavior.
Both have roles. CTV is often the starting point for performance-minded advertisers. Broadcast still delivers mass market reach at efficient CPMs in many markets.
CTV campaigns can start at $5,000 to $15,000 per month depending on market and audience size. Broadcast varies by market: a full schedule in a mid-size market might run $10,000 to $30,000 per month while a major market requires substantially more.
Budget requirements also depend on the frequency needed to build awareness in your category. We scope campaigns honestly based on your market, audience, and goals.
CTV measurement ties ad exposure to downstream behavior: site visits, branded search lift, and conversion events. We track households that were served your ad and compare their downstream behavior to unexposed control groups.
For broadcast, we look at search volume spikes, web traffic lifts, and direct response metrics like call volume and form submissions correlated to campaign schedules and markets.
Neither is as clean as a search click, but both can be made rigorous with the right setup. We verify measurement before launch, not after. And unlike most TV reporting, the data feeds directly into your existing attribution tools so CTV sits alongside Meta and Google in one view instead of a separate TV dashboard.
CTV targeting is far more precise than broadcast. Available options include: geographic targeting by market or zip code, household behavioral data (purchase history, browsing behavior, interests), first-party CRM list matching (upload your customer list and reach those households or build lookalike audiences from them), contextual targeting by channel and content genre, and retargeting households that have already seen your ad.
Every impression goes to a household that fits your buyer profile, chosen by data rather than time slot.
You need a finished commercial before we can run a campaign. If you don't have one, our media production team can produce a broadcast-quality video built to perform in TV placements.
A good TV commercial is different from a digital ad: it needs to work without audio (many households watch with the TV on in the background), land the message in the first few seconds, and be memorable enough to drive downstream search or site traffic. We advise on the brief and can produce it.
If you have a finished commercial and tracking is in place, a CTV campaign can go live the next day. The media buying and trafficking move fast once creative is ready.
If we're producing the commercial too, plan for 2 to 3 weeks from brief to launch. Broadcast timelines add another layer: inventory negotiation and placement confirmation typically add a week, so 3 to 4 weeks is a realistic window when broadcast is part of the plan.
IN THEIR WORDS
The brands on screen tonight are the brands trusted tomorrow.
Book a strategy call and walk away knowing exactly what this channel can do for your brand, and what it takes to get there.
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