We build the paid, organic, and retention programs that scale online brands: the right channels, in the right sequence, managed as one program.
Most eCommerce brands grow fast on one channel and then stall. Acquisition costs rise, creative fatigues, and platform risk compounds. Getting to the next stage requires a different program than the one that got you here.
Most of the hard work is already done. The brand exists. The product works. The customer is known. Building the next channel is a sequencing problem, not a starting-from-zero problem.
Paid media, Amazon, TikTok Shop, email, SMS, and SEO run as one program. Budget follows blended ROAS, not individual channel metrics. One team accountable for the whole thing.
A strategy call. We look at your current channels, margins, and buyer behavior and tell you exactly what we'd build next before you commit to anything.
Concentration risk shows up in three predictable ways. Every brand hits at least one of them before they fix it.
Brands running a single paid channel have no hedge when costs spike, creative fatigues, or a platform update shifts delivery. Concentration makes every platform decision existential.
A listing's first 60 to 90 days on Amazon determines its trajectory. Most brands launch without the keyword strategy, review velocity, or ad structure to capture that window. They spend the next year digging out.
Average cart abandonment sits near 70%. Without automated email and SMS, you lose most of those customers permanently. Retention is one-time setup work that compounds on every acquisition you've already paid for.
We build the combination of paid media, marketplace, and retention channels that fits your product, margin, and buyer behavior. Every channel managed together, with budget accountable to blended ROAS.
% of eCommerce clients actively running each channel with 2POINT
Mavwicks came to us with a proven home goods brand and a single-channel revenue base that needed to expand. We rebuilt their digital presence, launched a Shopify store, and ran full-funnel paid media across Meta, Google, YouTube, and TikTok alongside email and SMS automation. The result was a 6.5x blended ROAS with revenue exceeding $2M.
The vertical shapes the channel mix and creative approach. The underlying logic is the same: build the right acquisition channels, then the retention layer that makes them pay off.
Visual-first and social-native, with Meta and TikTok as the acquisition engines and email for repeat purchase.
Paid social, TikTok Shop, and retention programs drive the most efficient CAC in the category.
Repeat purchase cadence makes email and SMS the highest-ROAS channel once the customer is acquired.
High AOV with strong visual performance on Pinterest and Meta, with Google Shopping capturing purchase intent.
Paid search for intent, subscription management for retention, and compliance-aware creative across every channel.
Meta and Google Shopping anchor acquisition, with loyalty and UGC programs converting buyers into repeat customers.
Strong email performance and one of the most loyal customer bases in eCommerce.
Paid social and sampling programs drive initial purchase, with subscriptions locking in LTV.
Three results from a specialty wellness practice in the first six months after launching paid search and local SEO together.
Blended ROAS for a home goods brand running paid media across: Meta, Google, YouTube, TikTok, and email as one connected program
Revenue for Mavwicks after a full digital build: new Shopify store, full-funnel paid media, and email and SMS automation running together
Typical ROAS for email and SMS in a mature brand stack. Most eCommerce brands underinvest here and pay for it in rising acquisition costs every month.
Four stages, from baseline to a program generating new patients every month.
Existing channels, audience data, creative performance, and retention layer. The audit surfaces what's working, what's leaking, and where the best next investment is.
Which channels, in what order, with what creative approach and budget allocation. We build the roadmap before we launch anything new, based on your category and buyer behavior.
Every channel launches with conversion tracking tied to purchase, not just clicks. We measure blended ROAS and cost per acquisition from day one.
Monthly optimization against blended ROAS and repeat purchase rate. Creative rotates, budgets shift, and the program compounds every month it runs.
Straight answers before the call.
Concentration risk is the real risk. A platform update, a CPM spike, or a creative fatigue cycle can cut revenue in half with no warning. Multi-channel programs aren't about chasing growth: they're about not having one platform own your business. We expand in a sequence that doesn't touch your core channel until the new one is stable.
It depends on your product category, buyer behavior, AOV, and repurchase cycle. A brand with a $30 consumable expands differently than one with a $200 one-time purchase. We map the right sequence before building anything.
Only if it's managed badly. Amazon captures buyers who search there first and would never find your store. Managed well, it's additive. We set pricing and channel rules at the start to protect your DTC margin and brand positioning.
Amazon shows real organic traction within 60 to 90 days with a proper launch. Paid channels produce measurable results in two to four weeks. TikTok Shop can move faster with the right creator match. We give you a channel-specific timeline on the first call.
We work with brands that have proven product-market fit on at least one channel. Revenue stage matters less than whether the product works and whether you're ready to invest in building the next layer correctly. A strategy call takes 30 minutes and we'll tell you honestly if the timing is right.
Yes: apparel, beauty, home goods, consumables, sporting goods, electronics, and more. The channel strategy differs by category, AOV, and repurchase rate. We adjust the approach to fit the product, not the other way around.
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Tell us what's working, what you've tried, and where you're seeing the most friction. We'll come prepared with a read on your channel mix and what we'd build first.
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