let’s connect
Water Treatment
Ken Christopher
Rayne Water
SOCIAL ADS
Right now, your buyers are scrolling through feeds on their phone. They're not searching for what you sell, but they'll stop for the right ad. We run paid social where the creative earns the stop and the targeting earns the sale.
Full-service paid social: campaign strategy, audience targeting, creative direction, and weekly optimization across Meta, TikTok, LinkedIn, and more.
New customers from audiences who were not searching for you yet. Demand at a scale search alone cannot reach.
Audience and offer strategy first. Then structured creative testing, scaling what converts and cutting what does not.
Book a strategy call. You leave with a platform and creative plan matched to where your buyers actually scroll.
On paid social, the ad itself is the targeting. We pair platform expertise with creative built to stop the scroll, then let the data decide what scales. Every engagement includes:
Mavwicks had proven itself on TikTok but was fragile and platform-dependent. 2POINT diversified their paid media across Meta, TikTok, Google, and YouTube. Meta delivered 4.8x ROAS on core products. TikTok hit 7.5x. Combined with Google and email, revenue grew 75% quarter-over-quarter and the brand generated $250,000 in its first three days on new channels.
Most of your future customers aren't searching for you yet. Paid social puts your offer in front of them before they know they want it, in the apps they open dozens of times a day.
Billions of daily users across platforms. Your exact buyer is in the feed right now, scrolling past your competitors.
Great social ads create customers who were not shopping yet. You stop competing for the same searches as everyone else.
Creative learnings compound in weeks, not quarters. What worked this week tells us exactly what to scale next.
20 years running paid social campaigns across ecommerce, local, and B2B brands.
2POINT, est. 2006
5-year average client partnership. Accounts that actually perform keep clients. Ours do.
Client retention
Rated 4.8 across 1,383 client reviews.
Verified reviews
Coronado Brewing had 28 years of surf heritage and zero paid advertising history. 2POINT built geo-targeted lifestyle campaigns on Meta, ran control-group market tests at the zip code level, and continuously reallocated budget to campaigns proving themselves with statistical confidence. Revenue increased 148% while total ad spend was cut 52%.
down 52%
148% revenue increase
The default is running an ad until it stops working, then scrambling for something new. We run a structured creative rotation instead: every week there's a fresh test, a clear winner, and a clear loser getting cut before it burns budget.
We define what we are selling, who we are selling it to, and the angle most likely to make them stop. The brief comes before the creative.
The first three seconds decide everything. We write and test multiple hooks per angle before committing to production.
New creative goes live with isolated variables so we know exactly what is driving performance and what is not.
Ads that hit target cost-per-result get more budget and fresh iterations. Underperformers get cut before they drag the account.
We watch frequency and engagement signals weekly. New creative enters the rotation before performance drops, not in response to it.
At most agencies, your account gets split between a media buyer, a creative team, and a project manager. Everyone has a lane. Nobody owns the outcome.
2POINT is CMO-led by design. Every engagement includes a senior marketer who connects your social spend to your revenue targets, makes the strategic calls, and stays accountable to what the campaign actually returns.
One senior person. Full accountability. No handoffs.
Marketing Lead
TripleLite had four weeks notice before their Shark Tank episode aired nationally and zero marketing infrastructure. 2POINT stood up paid social across Meta and TikTok, paired it with email automations, and drove sustained 3x ROAS through the campaign and for 7+ months after. In the month the episode aired, they surpassed their entire prior year's total sales volume.
Need a steady supply of creative? Ad creative by 2POINT keeps your campaigns fed with new assets built to perform, so creative fatigue never kills a winning campaign.
Rayne Water was spending heavily on Google Ads with rising cost-per-lead. 2POINT identified Meta as an underexploited channel for their market and shifted budget accordingly. Within 90 days, Meta campaigns were generating 50% of all inbound leads while cost-per-lead dropped 30% across the account. Google spend was reduced 40% as budget followed the performance.
90 days
down 30%
50% of leads
Social ads get oversimplified. These are the questions buyers usually ask before they trust an agency with their paid social budget.
It depends on where your buyer spends their time and what you're selling.
Meta (Facebook and Instagram) is the strongest all-around channel for most consumer and local businesses, with deep targeting and a broad audience across age groups. TikTok works best for brands that can produce fast, entertaining content and whose buyers skew younger. LinkedIn is expensive but the only channel that lets you target by job title, company size, and industry, making it valuable for B2B.
Most clients start on Meta and expand from there as budget and creative capacity allow.
The minimum that gives Meta's algorithm enough conversion data to learn is roughly $1,500 to $2,000 per month per offer. Below that, performance will feel inconsistent.
Most clients we work with spend between $3,000 and $30,000 per month on paid social. We size the budget around what a new customer is worth and what volume of conversions is needed to optimize reliably.
The most common reasons are creative fatigue, weak hooks, poor audience alignment, or tracking that isn't measuring the right outcome.
If your ads ran well and then stopped, creative fatigue is likely. If they never worked well, the issue is usually the hook or the offer. If you can't tell what's working and what isn't, tracking is the problem.
We audit all three before recommending any changes.
The first three seconds. If the hook doesn't earn attention before the viewer keeps scrolling, the rest of the creative doesn't matter.
After the hook, the ad needs to deliver on its implied promise quickly and point clearly to one action. Format matters too: what works as a static image on Facebook rarely works as a TikTok, and vice versa.
We build creative to the platform and brief every asset around a specific hook angle we can test and measure.
We verify pixel and conversion API setup before we run anything. That means confirming every meaningful action (a purchase, a form fill, a call, or a booking) is reporting accurately back to the ad that drove it.
Without clean tracking, optimization is guesswork. Most accounts we inherit have gaps in their attribution that make underperforming campaigns look better than they are and overperforming ones look worse.
You can see data within days of launch, but meaningful optimization takes 30 to 60 days as the platform accumulates conversion events and the algorithm learns.
The first month is about establishing what works. Month two and beyond is about scaling it and keeping creative fresh. The brands that see the best results test fast, cut losers quickly, and stay in the market long enough for the algorithm to find consistent winners.
IN THEIR WORDS
Every day without paid social is a day your buyers see something else.
Book a strategy call and walk away knowing exactly what this channel can do for your brand, and what it takes to get there.
“Great customer service! They are very patient even when needing to make a change back and forth getting to exactly the right look.”
“Excellent creative work.”
“Everyone at 2POINT is wonderful to work with.”
“The entire service was very professional, efficient and friendly.”
“I have worked with 2POINT at two different startup companies and they did a fantastic job with both web-design and managed all of our marketing initiatives. ”
“We’ve been with 2POINT for about a year and a half now, and couldn’t be happier.”
“Simply the best.”
“I’m really happy that I have asked this company to work on my marketing needs. They did a great job so far and I will definitely work with them again!”
“The team was amazing! Their communication and final delivery of my animated logo was top notch. I highly suggest 2POINT.”
“The 2POINT team I worked with was professional, prompt, and eager to meet our specific needs. I can highly recommend them. They definitely delivered! ”
“Excellent communication, and product we were very happy with the work they did for us.”
“We have worked with their team for almost a decade and hope to continue partnering with them.”
“Everybody on the team was very engaged, communicative and creative throughout the entire process.”
“The attention they give to my business has helped it grow. I really appreciate them!”
“Love working with 2POINT Digital Marketing Agency! ”
“2POINT is amazing! I get compliments on our website all the time!”
“I would definitely work with these guys again, they were able to take my visions and bring it to light. Extremely excited to use my animations on all my projects.”
“The design they came up with is absolutely stunning, and I've already received numerous compliments on the site's clean, modern look.”
“Great group of people, always willing to listen and work together to collaborate on the best ideas for our company!”
“Working with 2POINT on our custom animations was just delightful!”
