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Glossary

by 2Point

How to Add Manager to Google Business Profile

Author: Haydn Fleming • Chief Marketing Officer

Last update: Oct 6, 2025 Reading time: 4 Minutes

Adding a manager to your Google Business Profile is a crucial step for businesses looking to collaborate effectively and enhance their online presence. By delegating responsibilities to a trusted team member, you can manage your profile more efficiently. This guide will detail the step-by-step process to add a manager and offer insights into the benefits and best practices.

Understanding Google Business Profile

A Google Business Profile allows businesses to manage their online information and interact with customers. With this tool, businesses can display essential information such as location, hours, and customer reviews.

Benefits of Adding a Manager

  • Improved Management: Sharing responsibilities allows for better oversight and management of your profile.
  • Enhanced Responsiveness: Timely responses to customer inquiries.
  • Streamlined Operations: Distributing tasks leads to improved efficiency.

Step-by-Step Guide on How to Add Manager to Google Business Profile

Adding a manager generally follows a clear process. Below are the steps you should take:

  1. Sign In to Google My Business:

  2. Select Your Business:

    • If you manage multiple businesses, pick the specific one where you want to add a manager.
  3. Access Users Section:

    • Click on the “Users” icon located on the left-hand menu. This icon looks like a person with a plus sign.
  4. Invite New Manager:

    • In the Users section, click on the “Invite new users” button.
    • Enter the email address of the person you wish to add as a manager.
  5. Choose Their Role:

    • From the dropdown menu, select “Manager” for the role you want to assign.
  6. Send Invitation:

    • Click the “Invite” button. The invitee will receive an email invitation to accept the role.
  7. Confirmation:

    • Once the individual accepts the invitation, their status will be shown under the Users section.

Roles and Permissions in Google Business Profiles

Google Business Profiles offer different roles. Understanding these roles is crucial for managing your profile effectively:

  • Owner: Complete control over settings and management.
  • Manager: Can edit the business profile, respond to reviews, and post updates but cannot delete the listing.
  • Site Manager: Limited capabilities, mainly focused on responding to reviews and insights without editing capabilities.

Best Practices for Managing Multiple Users

When managing your Google Business Profile with multiple users, consider these best practices:

  • Regular Reviews: Conduct monthly reviews of activities performed by managers to maintain quality and consistency.
  • Training: Provide proper training to managers regarding profile management and customer engagement.
  • Role Appropriateness: Assign roles based on capability and required access to ensure effective management without compromising security.

Common Issues When Adding a Manager

Your efforts to add a manager might not always go smoothly. Here are some common issues and solutions:

  • Email Not Valid: Ensure the email address you are using is linked to a Google account.
  • Manager Already Exists: If the person is already added, their role can be modified instead of adding them again.
  • Insufficient Permissions: If you are not the primary owner, you may lack permission to add another manager.

Conclusion

Understanding how to add a manager to your Google Business Profile is straightforward, yet it requires attention to detail and an awareness of roles and permissions. By following the outlined steps, you can successfully delegate responsibilities to improve your business profile management.

For an optimal online presence, consider integrating other marketing strategies provided by 2POINT’s multi-channel marketing services or explore our advertising services to further enhance your digital footprint.

FAQ Section

How long does it take for the manager to gain access? Once the manager accepts the invitation sent via email, they will have immediate access to your Google Business Profile.

Can I remove a manager once they are added? Yes, you can remove a manager at any time by accessing the Users section in Google My Business and selecting the option to remove them.

Will the manager have access to insights? Yes, managers typically have access to insights and analytics related to the business profile.

Can I add multiple managers to my Google Business Profile? Absolutely. You can add multiple managers to share responsibilities and enhance collaboration.

By following these guidelines, you can streamline your business operations and ensure a robust online presence through effective management of your Google Business Profile.

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