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Last update: Nov 3, 2025
Reading time:
5 Minutes
ChatGPT is about to change how the internet buys, sells, and advertises.
And barely anyone’s paying attention.
Three new developments:
Commerce, media, and visibility are all converging into one AI-powered interface.
The status quo of websites and applications are being challenged.
For many businesses this means chaos, but it doesn’t have to.
Keep reading, stay informed, and get ahead of the competition.
For years, ChatGPT has been a research & writing tool. Now, it’s becoming a storefront.
OpenAI and PayPal just announced a landmark partnership that embeds PayPal’s wallet directly inside ChatGPT’s “Instant Checkout” feature.
Starting in 2026, users will be able to find products, compare them, and complete purchases all inside the chat.
No website. No cart. No redirects.
Just conversational buying.
Here’s what makes it wild.
PayPal’s Agentic Commerce Protocol automatically makes millions of PayPal merchants discoverable in ChatGPT.
That means if a business already accepts PayPal, they can instantly be part of ChatGPT’s marketplace.
A user could ask:
“Find me the best running shoes under $150.”
ChatGPT replies with recommendations and completes the purchase directly through PayPal.
AI is taking over the entire buying process.
This is the first time an AI system acts as a commerce layer, connecting merchants and customers through language without the need for a website.
It’s the digital equivalent of walking into a store and having an assistant who already knows what you want, your budget, and your preferred brands.
The implications are massive.
OpenAI isn’t stopping at transactions. It’s building an advertising engine right inside ChatGPT.
Projects like ChatGPT Pulse and ChatGPT Atlas are early signals.
The goal: ads that blend into the conversation, context-aware, conversational, and naturally integrated.
Imagine researching hotels for a trip and getting a sponsored recommendation that feels useful, not intrusive.
That’s where this is going.
It’s relevant recommendations promoted by sponsorship for additional visibility.
This is the mountain that Google’s entire business model is built upon. HIgh-intent searches with advertisements that feel relevant for the user.
OpenAI has already started hiring for internal ad platform and campaign management teams, the clearest sign yet that paid placement is coming to AI chat.
For marketers, this is the birth of AI-native advertising.
The next generation of performance marketing won’t happen in feeds or search results.
It’ll happen inside conversations.
And that changes everything about how we think about discovery, targeting, and brand storytelling.
AI assistants will become media channels, recommending, ranking, and reinforcing products in real time.
The companies who learn how to speak AI-natively will dominate attention before anyone else figures out what happened.
While ChatGPT builds the infrastructure, businesses are racing to catch up. A new report shows only 22-25% of organizations have a well defined AI strategy.
But those that do are twice as likely to see revenue growth from AI initiatives.
They also see 3.5 times greater impact across efficiency, risk management, and engagement.
Businesses that are publicly using AI in their business are seen as bleeding edge, they excite investors, customers, partners, and potential staff.
Businesses that seem to be ignoring AI are quickly being hailed as outdated, similar to the “pen & paper” era of business.
It’s an entirely new form of digital credibility
The same way companies once needed websites to prove legitimacy, they now need an AI identity to prove innovation.
The economic opportunity is staggering.
For example: In the U.S. tax/legal sector, AI-driven efficiency is projected to unlock 32 billion dollars in value in 2025. And that’s just one vertical of the economy.
Everyone from asset managers to local service providers is building their own language model-powered systems for research, recommendations, content generation, analysis and reporting.
AI is becoming both the engine and the face of business growth.
Put these three shifts together and you start to see the bigger picture. PayPal’s integration turns ChatGPT into a transaction hub.
OpenAI’s ad engine turns conversations into easy to access marketing touchpoints.
Company AI visibility encourages customer acquisition and brand awareness in semi-private conversations.
This newsletter isn’t about three separate innovations.
It’s a continues thread being pulled at the fabric of the internet as the new AI-powered stepping stone reveals itself.
This is the internet 2.0
Commerce. Advertising. Discovery.
All happening inside the same window.
The future of marketing will be about earning relevance inside AI systems.
Where the next recommendation, placement, or product mention could be the digital equivalent of a search ranking or a Super Bowl ad.
We’re witnessing the formation of the largest platform shift in human history.
Are you taking advantage of AI in your business?
New opportunities keep opening every week. But the top 1% of early adopters are the ones who will gain all the upside. Don’t be late to the industry, move quickly or be left behind.
Need help staying in the loop with AI marketing or ready to get started?
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