Digital Lab

Black Friday is only 3 weeks away.

If you’re reading this thinking ” I’ve got time,” you don’t.

The brands that routinely dominate BFCM locked their strategies down weeks ago.

They’ve already stress-tested their ad accounts, briefed their affiliates, and pre-set inventory.

But here’s the reality:  most 7-8 figure brands are still scrambling.

They’ll launch generic campaigns… burn through creative in 48 hours… experience ad accounts flipping upside down… with no plan B.

Please don’t be one of them.

The Ultimate Black Friday Checklist

We just released our internal BFCM playbook. It’s the same strategic framework we use with leading eCom brands to execute high-stakes Q4 campaigns.

This is built for growth-minded marketers planning for serious revenue who need to move fast.

Inside, you’ll find:

• ✅ Foundation checks most teams skip (account health, tracking verification, escalation protocols)
• ✅ Tiered offer strategies that protect margins while driving volume
• ✅ Paid ads crisis plans for when CPMs spike or creative burns out
• ✅ Advanced tactics like price anchoring, gamification, and VIP sequencing
• ✅ Post-BFCM retention plays to extend revenue beyond the weekend

This checklist is not the boring obvious callouts.

It’s designed to help you identify the gaps in your current plan and plug them before it’s too late.

Click the big red button 👇

You still have time (barely)

Three weeks is enough to tighten your strategy, lock down your creative, and build the execution discipline that separates winning brands from the ones still panicking on November 28th.

But only if you start today.