Digital Lab

Hi there,

While most companies are still shaking off the Thanksgiving slowdown, this weekend is one of the quietest and most strategic windows of the entire year.

The businesses that grow fastest in 2026 will be the ones using moments like this to prepare, clarify, and position themselves as the leaders in their space.

Thanksgiving competitive advantage in three quick moves:

1. Claim the white space your competitors are not watching

Right now, most teams are distracted or in holiday mode.

This is the perfect time to tighten your positioning, sharpen a message, or release something that starts building momentum before January.

• While everyone else is coasting, you have a rare window to refine the narrative your market will hear first in 2026. Small improvements now can translate into a disproportionate share of attention later.
• The companies that dominate Q1 are the ones laying groundwork when inboxes are quiet and audiences are more open to fresh ideas.
• This is the moment to publish that thought-leadership piece, finalize a campaign framework, or ship an asset that positions you as the pace-setter going into the new year.
• Treat this short season as your private R&D sprint. It is a chance to strengthen your voice while others hit pause.

2. Audit your digital presence with fresh eyes

Ask yourself the questions your best prospects ask:

• • Are we demonstrating authority or just activity?
  • Are we showing up consistently everywhere they look?
  • Is our brand telling the same story across all channels?
  • Do all touchpoints reflect the value we want to be known for?

• Are there gaps or outdated messages that could confuse or turn prospects away?
• Where can small improvements create a stronger, more memorable impression?

3. Start feeding the algorithm what it will reward in 2026

The companies growing the fastest are not asking internal teams to spend countless hours posting. They are posting with intention.

They are pairing agencies with well built AIO systems that create expert-level content at scale, repurpose it across every channel, and position them as the obvious leader in their category.

If you want support developing a visibility strategy that makes you the brand people find first and trust most, we can help.

This is the work we do every day for companies scaling from 1 million to 100 million who want to dominate their industry rather than simply participate in it.

Enjoy the rest of your weekend and enjoy the head start to 2026 success.

Jon Dubensky, CEO @ 2POINT