Digital Lab

Hi there,

As the CEO of a digital agency since 2006, I have led over 500 website projects and worked with hundreds of fast-growing brands, from e-commerce to B2B and B2C service companies. Across industries, one pattern is clear:

The companies that use December strategically always start the new year ahead of their competition. It is not about running campaigns while others pause.

It is about building brand credibility so every digital touchpoint communicates trust, professionalism, and readiness.

Key Strategies for Mid-Market Brands

🕵️‍♂️ Audit your digital footprint:

Ensure website, landing pages, and content reflect current offerings and messaging

⭐️ Leverage reviews and testimonials:

Positive, detailed feedback builds trust with all customers

🔗 Align messaging across channels:

Website, social media, email, LinkedIn, search ads, and social ads communicate one consistent story

📍 Optimize for discoverability:

SEO updates, paid search, and social campaigns point to updated landing pages

✉️ Prepare email marketing for Q1:

Refresh content to nurture prospects and highlight recent wins

E-Commerce Example – Glossier

E-Commerce Brands Can Align Before Q1

Update website:

Launch holiday kits with high-res images, detailed ingredient lists, and customer ratings

Leverage reviews:

Highlight Instagram content and user reviews directly on product pages

Align messaging:

Emails, social posts, TikTok, and paid ads reinforce the same messaging

Optimize discoverability:

Google Ads and SEO content drive traffic to updated landing pages

Service-Based Example Example – Orangetheory Fitness

Service Brands Can Strengthen Local & Digital Credibility

Update website:

Highlight New Year programs, class schedules, and trainer profiles

Leverage testimonials:

Show member success stories, before-and-after photos, and video testimonials

Align messaging:

Emails, Facebook, Instagram ads, and retargeting campaigns share consistent messaging

Boost discoverability:

Local SEO and paid campaigns drive prospects to updated New Year offer landing pages

December Checklist to Reset Your Brand

✅ Audit your digital footprint
✅ Update messaging and content
✅ Align website, social, email, and paid channels
✅ Leverage reviews and testimonials
✅ Optimize discoverability

From my perspective, the brands that dominate in Q1 are not always the biggest. They are the ones who use the quiet months to get their digital presence aligned and ready. December is your window. The work you do now sets the tone for credibility, growth, and sales momentum in 2026.

Jon Dubensky, CEO @ 2POINT