# How to Brief SMEs for Interviews That Turn Into Standout Content

In the realm of content creation, collaborating with Subject Matter Experts (SMEs) can significantly enhance the quality and depth of your articles, blogs, and other resources. Understanding how to brief SMEs effectively is crucial in transforming interviews into standout content. This comprehensive guide elucidates essential steps to optimize your briefing process, ensuring that the insights gathered are both valuable and engaging for your audience.

The Importance of Effective SME Briefing

Why Involve SMEs?

Involving Subject Matter Experts in your content strategy offers numerous benefits:

• Depth of Knowledge: SMEs possess specialized knowledge that can elevate the credibility of your content.
• Unique Perspectives: They provide insights that may not be commonly available, thus enhancing the uniqueness of your articles.
• Audience Engagement: Interviews with experts can make your content more compelling and relatable to your audience.

Goals for the Interview

Before you approach an SME, it is vital to determine the specific goals for the interview. Consider these objectives:

• To clarify complex topics.
• To gather case studies or examples that illustrate practical applications.
• To obtain data-driven insights that back your claims.

Preparing Your Brief for SMEs

1. Research the SME

Prior to the briefing, conduct thorough research on the SME’s background, including their expertise, previous publications, and notable achievements. Understanding their area of proficiency allows you to tailor your questions effectively.

2. Develop a Clear Outline

Creating a well-structured outline for your interview will help focus the conversation. Your outline should include:

• Introductory Questions: Start with general questions to ease your SME into the conversation.
• Core Questions: Focus on the subject matter at hand, ensuring each question aligns with your content goals.
• Clarifying Questions: Be prepared to ask follow-up questions that dive deeper into the SME’s responses.

3. Communicate Context

Provide your SME with context regarding the purpose of the interview. This could include:

• The target audience for your content.
• The specific topics to be discussed and their relevance.
• How the content will be used or published, such as in a blog post, whitepaper, or podcast.

Conducting the Interview

1. Create a Comfortable Environment

Establishing a relaxed atmosphere is crucial for a productive interview. Here are some tips:

• Choose a quiet location or platform that ensures minimal distractions.
• Allow the SME time to collect their thoughts before responding.

2. Active Listening

Listening closely to your SME’s responses enables you to ask relevant follow-up questions that can elicit richer insights. Keep the conversation natural and let it flow organically.

3. Record the Conversation

With the SME’s permission, record the interview for accuracy in capturing their responses. This will also allow you to focus on the discussion rather than taking notes.

Post-Interview Process

1. Review and Analyze the Content

Once the interview concludes, transcribe the recording and analyze the responses. Look for:

• Key themes that emerge from the conversation.
• Quotations that resonate and could serve as standout points in your final content.

2. Follow-Up for Clarifications

If any answers are unclear, don’t hesitate to reach out to the SME for additional clarification. This helps reinforce the accuracy of your content and demonstrates your commitment to quality.

3. Provide a Summary

Sending the SME a summary of the discussion not only shows appreciation but also allows them to correct any inaccuracies or add further insights before you publish.

Crafting Standout Content

1. Integrate Expert Insights

Incorporate the SME’s insights into your content seamlessly. Use direct quotes to add authenticity and engage readers.

2. Use Visual Elements

Where applicable, consider incorporating visuals such as infographics or charts that represent the data discussed during the interview. Visuals can enhance understanding and retention.

3. Optimize for SEO

Ensure to optimize your content with relevant keywords that align with search intent. Incorporate primary and secondary keywords naturally throughout the content.

FAQs about Briefing SMEs for Interviews

How do you prepare an SME for an interview?

Preparation involves researching the SME’s background, developing a structured outline, and communicating the interview’s context effectively.

What are the best practices during an SME interview?

Best practices include creating a comfortable environment, practicing active listening, and recording the conversation with permission.

Why is it important to follow up after an interview?

Following up allows for clarification of any unclear points, thanks to the SME, and shows professionalism and respect for their time.

How can I use SMEs to enhance my content?

SMEs can provide in-depth knowledge, unique perspectives, and credible insights, which can enrich your content and engage your audience effectively.