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Introducing Instagram Branded Content Ads on Instagram

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  • How To Get Started

    There are two necessary steps you must follow to create branded content ads. The first one is to have branded content creators provide to their business partners the ability to promote their story or post as an ad. This can be accomplished through the Instagram advanced settings tab. Then the creator’s business partner will be able to use the Ads Manager function to see posts under ‘existing posts’ and decide whether or not to choose one to run as a feed or story ad.

  • In Conclusion

    All advertisers have access to branded content feed ads. They will soon be available globally as well, which signals just the start of Instagram’s commitment to invest in branded content. This move provides a greater value to businesses, creators, and individuals who are contemplating using Instagram as a marketing tool.

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