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Last update: Dec 29, 2025
Reading time:
6 Minutes
First of all, if you have not been closely watching what is happening inside AI platforms, I will catch you up.
ChatGPT has quickly become one of the most common places people go to make sense of decisions they were previously making through Google, Reddit, YouTube, or word of mouth.
They are asking questions like:
These conversations are a lot more than casual searching people are evaluating products & services in real time.
And OpenAI has made it clear that monetizing the platform is a key part of their future. Reports have leaked internal
Google presents a list of options and asks the user to decide what they want to look at.
ChatGPT is designed to help the user decide.
That difference matters more than most people realize. Especially for advertising potential.
When someone asks ChatGPT a question, they are not asking to be pointed to a list of things.
They are asking for assistance, guidance, and education.
As advertising enters this environment, it will not behave like traditional ads. Banners, pop ups, interstitials, etc will not work in this environment.
It will appear in moments where the user has already expressed intent and is looking for direction.
That places brands closer to the decision itself than almost any other channel today.
For example, someone who’s asked ChatGPT what the best running shoes are for a marathon may also get ads from a local trainer, or Nike, or local running events.
Traditional ad platforms infer intent from the data they have.
They make educated guesses based on behavior, searches, demographics, or interests.
ChatGPT receives intent directly, in plain language, most of the time with additional context.
That means the signal quality is extremely high.
Someone asking a detailed question about a service or product is not researching casually.
They are actively narrowing their options.
If ads are introduced here, they will sit at the intersection of:
That combination is rare, and it is why this channel has the potential to outperform many existing acquisition platforms once it opens to the public.
OpenAI has been very clear about one thing.
User trust and experience comes above profit on their priority list.
Because of that, any advertising layer inside ChatGPT will likely follow a few predictable rules.
This will not be a system where budget alone determines visibility.
Placement will be earned by being a strong, beneficial answer to the question being asked.
For businesses that actually deliver value, this is good news.
For businesses that rely on aggressive sales tactics, it will be more challenging.
The biggest advantage will go to companies that prepare before this becomes widely available.
That preparation has very little to do with media buying, and a lot to do with how your business presents itself as an option.
Here is what to focus on…
AI works best when the context of your business is obvious.
Vague positioning makes it harder to recommend you in a specific scenario.
Clear positioning makes it easier.
Most sites are optimized to attract visitors.
This platform will reward sites that help people make better decisions.
That includes content like:
If a user asks ChatGPT whether they should choose you, your website should already articulate and provide the answer.
AI values clarity and evidence (AKA “proof”).
Make it simple to understand why you are worth listening to.
Anything exaggerated or vague weakens your position.
If an AI is going to recommend a company, it needs to trust that company.
Your digital presence should feel consistent and legitimate.
Anything that introduces doubt lowers your chances of being surfaced.
Instead of asking which keywords convert, start thinking about what common questions are being asked. What discussions are being had.
The best place to look is in your actual conversations with customers.
What objections do they have, concerns, competitors they are looking at, etc.
All of these things are important for the buyers decision making process.
You can reverse engineer these to understand which prompts align best with your offering.
Understanding that early will help you outcompete.
Every major advertising platform follows the same trajectory.
By the time a platform feels crowded, the early advantage is already gone.
When ChatGPT releases advertising to all businesses, the companies that win early will be the ones that are easiest to recommend in those key decision moments.
Are you excited to advertise within ChatGPT?
We’ve run millions of dollars in ad budgets and can say wholeheartedly that this is the biggest opportunity in advertising since the launch of TikTok.
I truly believe this will be a pivotal advertising medium that will be a staple for every business in the future.
Filling a very similar role Google Advertising does for many businesses today.
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