Digital Lab

Most marketers are still treating AI like a massive liability.

It’s like there’s a chip on their shoulder.

An over-the-top  it can’t replace me attitude so strong they’re missing the opportunity that’s slapping them in the face.

Everywhere I look, I hear the same claims repeated:

1. AI content is generic.
2. AI content doesn’t rank.
3. AI content is punished by Google.
4. AI content doesn’t generate leads.
5. AI content hurts brand perception.

The entire narrative is wrong.

Over the last six months we have tested more than ten thousand AI-generated articles across diverse client portfolios. What we found is the opposite of what the industry keeps saying.

• Clients saw massive diversity in content output.
• Google indexed AI pages faster than traditional content.
• Thousands of new keywords were gained per client.
• More than $375,000 worth of leads were attributed to AI-content.

And that’s just the last 60 days.

Now the public data is starting to match what we are seeing. Adobe. McKinsey. Stanford. Ahrefs.

All publishing research with the same conclusion.

Companies using AI en-mass are consistently netting out with more growth than companies that do not.

The anti-AI rhetoric is holding many companies back from the opportunity at hand.

The myth that AI content can’t drive business growth has no evidence behind it.

High volume AI content is one of (if not  the) biggest opportunity for the coming year.

AI Content Adoption Is Growing

Stanford’s 2025 AI Index shows nearly sixty percent of high growth companies now use or prioritize AI content in their digital campaigns.

McKinsey’s latest survey shows the same acceleration.

Adobe’s benchmarks show 7X-10X ROI when companies use AI for content, SEO, and multichannel marketing at scale.

We’ve tapped into something that nobody is doing.

But it’s so absurdly good that I know, in 12 months it will be in the toolbelt for marketers everywhere.

The Business Impact

Real world examples tell the same story.

A B2B SaaS company published six thousand articles and went from zero to two hundred thousand monthly visitors and more than ten thousand signups.

An AI service produced thousands of AI written pages.

They saw a 4,162% increase in organic growth, more than 20,000 clicks, and a growing sales pipeline.

Across our own client base, the pattern repeats.

• Content ranks in 48 hours or less
• New rankings added daily
• Compounding lead flow
• Trackable revenue

The volume is the biggest advantage.

AI allows companies to create enough surface area for LLMs and Search Engines to find them quickly for thousands of topics.

Cost Efficiency Is Reshaping Content Strategy

Industry data shows AI content is almost five times cheaper per piece compared to professional writers.

That said, in our own business we’ve found ways to save companies over 99% of the professional writing costs.

An article that used to cost $300+ to produce can now be made for less than $3.

The economics are ridiculous.

We’re able to provide our clients over $144k in content value for every $1000 invested.

The result is simple.

✅ Brands can now afford strategies they could never touch before.
✅ High frequency publishing becomes normal instead of impossible.
✅ Growth becomes more predictable.

Why AI Content Works

AI content works because of how modern discovery systems behave.

Every page is a chance to rank in Google and LLMs often for multiple terms at a time.

• Scale accelerates ranking opportunities.
• Scale accelerates feedback loops.
• Scale accelerates internal linking.
• Scale accelerates optimization.

Quality has improved enough that Google’s March 2024 core update passed most AI content without penalty.

With proper training, AI bots can become indistinguishable from human writers.

And the low cost creates an entirely new advantage.

Marketers can run experiments at a scale that would bankrupt a traditional content operation.

When you publish thousands of pages, you learn a hundred times faster than a team publishing ten.

The Data That Sells the Story

Traffic timelines after adopting mass AI content show clear breakouts.

Cost versus output graphs make the economics impossible to argue with.

Adoption statistics show a clear majority of marketers already believe AI outperforms their previous efforts on cost and scale.

So What Do You Do About All This?

Companies embracing AI-content development are ranking faster, winning more traffic and driving real revenue at a level traditional content teams can’t touch.

This is one of the biggest untapped opportunities in digital marketing right now.

The marketers who move first will dominate their categories.

The ones who hesitate will be left behind as AI powered competitors take the visibility they once owned.

Are you using AI content as a growth lever yet?

Want to?

We built an AIObot that publishes thousands of articles per month automatically.

✅ On-brand
✅ Calibrated for tone
✅ Trained on the business
✅ Automated internal linking
✅ 24/7 live tracking & analytics
✅ Trained on professional SEO tactics
✅ Human-optimized keyword research
✅ Unlimited updates as we improve the bot
✅ Direct website integration (no-human needed)
✅ Expedited indexing via Google Search Console

Read more about it here.