Digital Lab

Most business advice sounds like this:

“Build a content strategy for Q2” “Invest in brand awareness” “Optimize for long-term growth”

All good ideas. But, none of them help you hit your revenue target THIS MONTH.

So here’s something different.

Seven actions you can take in the next 48 hours that will put more money in your bank account before the month closes.

Let’s go.

1. Resurrect Your Dead Deals

Why This Works: You’ve already done the hard part with these prospects – they know who you are, they’ve expressed interest, and they understand what you offer. The only thing missing is timing or the right nudge.

What To Do: Pull every proposal, quote, or conversation from the last 6 months that didn’t close. Yes, all of them.

Write a simple (personalized) follow up email from a person who was involved in the deal.

Send these personally. Not through automation. One by one.

Timeline:

• Hour 1: Pull the list (CRM, email, notes, wherever you track this)
• Hours 2-4: Send 10-15 personalized emails per hour
• Day 2: Follow up with anyone who opens but doesn’t respond

Expected Result: If you contact 20 old prospects, aim for 2-4 conversations and 1-2 closes. That’s a 5-10% reactivation rate, which beats cold outreach by 10x.

2. Run a 48-Hour Flash Sale to Existing Customers

Why This Works: Your existing customers already trust you. They’ve already given you their credit card. They already know your product/service delivers. The barrier to a second purchase is a fraction of what it is for a new customer.

What To Do: Create a time-sensitive offer exclusively for past customers.

This could be:

• 20% off their next purchase (works for everyone)
• Buy one service, get a complementary add-on (service businesses)
• Exclusive early access to a new product (ecommerce/SaaS)
• Bundle discount on multiple items (ecommerce)
• Prepay discount for future services (agencies/consultants)

The formula is simple: Exclusivity + Urgency + Clear Value

Timeline:

• Hour 1: Decide on your offer
• Hour 2: Write the email (keep it simple – see template below)
• Hour 3: Send it
• Hour 24: Send reminder email (“24 hours left”)
• Hour 48: Send final email (“Last chance – ends tonight”)

Expected Result: Even a 5% conversion rate on a customer list of 200 means 10 sales you wouldn’t have had otherwise.

3. Fix the One Thing Killing Your Best Landing Page

Why This Works: You’re already paying for traffic (or working hard for organic traffic). A small conversion improvement means more revenue from the exact same effort and budget.

Going from 2% to 2.5% conversion = 25% more revenue. Same traffic. Same ad spend.

What To Do: Find your highest-traffic page (homepage, main service page, or product page). Look at it with fresh eyes and fix ONE of these common conversion killers:

Option A – Weak Call-to-Action: Replace vague CTAs like “Learn More” or “Submit” with specific, benefit-driven ones:

• “Get Your Free Quote”
• “Start Your 14-Day Trial”
• “Schedule Your Strategy Call”
• “Add to Cart – Ships Today”

Option B – Missing Trust Signals: Add one of these near your CTA:

• Customer testimonial with photo and company name
• “As seen in” logos if you have press
• Number of customers served (“Join 2,000+ businesses…”)
• Money-back guarantee badge
• Security/certification badges

Option C – Too Much Friction:

• Cut your form fields in half (only ask what you NEED)
• Remove navigation from landing pages (fewer escape routes)
• Add live chat or phone number for instant questions

Timeline:

• Hour 1: Identify your top page in Google Analytics
• Hour 2: Make ONE improvement
• Hour 3: Test it (click through as a customer would)

Expected Result: Even a 0.5% conversion lift on a page getting 1,000 visitors/month = 5 extra customers per month.

4. Capture the 98% Who Left Without Buying

Why This Works: Only 2% of first-time website visitors convert. The other 98% leave and forget about you. Retargeting brings them back when they’re ready.

What To Do: Set up a basic retargeting campaign to show ads to people who visited your site in the last 30 days but didn’t convert.

Platform Choice:

• Meta (Facebook/Instagram): Best for B2C, ecommerce, local services
• Google Display/YouTube: Best for B2B, higher consideration purchases
• LinkedIn: Best for B2B, professional services (pricier but higher quality)

Simple Setup (Meta Example):

1. Install Meta Pixel on your website (15 minutes – use their setup guide)
2. Create a “Custom Audience” of website visitors (last 30 days)
3. Create 2-3 simple image ads with your core offer
4. Set budget: Start with $20/day for 7 days
5. Run ads to your custom audience

Ad Creative Formula:

• Image: Your product/service in action or happy customer
• Headline: “[Benefit] in [Timeframe]”
• Body: Simple reminder of what you do + clear CTA
• Example: “Still thinking about [product/service]? Get [benefit] – [Your Offer]”

Timeline:

• Hour 1: Install tracking pixel
• Hours 2-4: Set up campaign and ads
• Day 2: Monitor and adjust

Expected Result: Retargeting typically converts at 2-3x the rate of cold traffic. If 100 people visited your site, bringing 2-3 back as customers is realistic.

5. Add a “One More Thing” Upsell

Why This Works: Someone who just bought from you is in “buying mode.” Their credit card is out. They trust you enough to make a purchase. This is the single best moment to offer something complementary.

What To Do: Create a simple post-purchase upsell that appears immediately after someone buys.

Where to place it:

• Ecommerce: Order confirmation page or immediate follow-up email
• Service Business: End of contract signing or first onboarding email
• B2B/SaaS: After trial conversion or plan selection

Upsell Formula: The offer should be:

1. Complementary (not competitive) to what they bought
2. Priced at 20-50% of their main purchase
3. Easy to say yes to (one-click add-on)

Examples:

• Bought running shoes? Offer performance socks ($20-30)
• Hired for web design? Offer SEO audit ($500-1000)
• Bought software plan? Offer onboarding/training session
• Booked service? Offer priority scheduling or extended warranty

Implementation:

• Email version (easiest): Send automated email 5 minutes after purchase with subject: “One more thing for your [purchase]…”
• On-page version: Add section to confirmation page: “Customers who bought this also added…”

Timeline:

• Hour 1: Decide what to upsell
• Hours 2-3: Set up email automation or add to confirmation page
• Hour 4: Test the flow

Expected Result: A 15-20% upsell take rate is realistic. If your average order is $500 and you upsell a $150 add-on to 15% of customers, that’s an extra $22.50 per customer on average.

6. Ask Your Best Customers for Referrals (The Right Way)

Why This Works: Referred customers close faster, spend more, and stay longer. But most businesses never ask because they’re worried about being pushy.

Your best customers WANT to help you. They just need you to make it easy.

What To Do: Make a list of your top 10 customers (highest revenue, longest relationship, or biggest fans).

Reach out personally with this formula:

The Ask:

Subject: Quick favor?

Hi [Name],

I’m reaching out because you’ve been a great customer and I could use your help.

We’re looking to work with more companies/people like [specific type – their industry, role, company size]. Do you know anyone who might benefit from [what you do]?

I’d love to offer [incentive for them] and [incentive for referral] to say thanks.

Any introductions you could make would mean a lot.

[Your Name]

Incentive Ideas:

• For referrer: Account credit, service discount, free month, gift card, cash
• For referred: First month free, setup fee waived, discount on first purchase

Make It Easier: After they say yes, send them:

• A simple 2-sentence blurb they can copy/paste
• Your calendar link for introductions
• A shareable resource (case study, one-pager) they can forward

Timeline:

• Hour 1: List your top 10 customers
• Hour 2: Send personal outreach
• Day 2: Follow up with anyone who engaged

Expected Result: Out of 10 customers, expect 4-5 to respond positively and 1-3 actual qualified referrals. Even one referral that closes this month is worth the 2 hours.

7. Stop Leaving Money on the Table with Abandoned Carts/Proposals

Why This Works: The average cart abandonment rate is 70%. The average proposal that goes unanswered? Also around 70%.

These people were THIS CLOSE to buying. A simple reminder recovers 10-15% of that lost revenue.

What To Do: Set up an automated 3-email sequence for abandoned carts (ecommerce) or abandoned proposals (service businesses).

The Sequence:

Email 1 – 2 hours later:

Subject: Did you forget something?

Simple reminder that they left items in cart / didn’t respond to proposal. Include direct link back to cart or proposal. No pressure, just helpful.

Email 2 – 24 hours later:

Subject: Still interested in [Product/Service]?

Brief reminder of the value/benefit. Add testimonial or trust element. Offer to answer questions.

Email 3 – 48 hours later:

Subject: Last call – your [cart/proposal] expires soon

Create urgency (cart expires, pricing changing, limited availability). Consider adding a small incentive (free shipping, discount, bonus). Final CTA.

How to Set It Up:

For Ecommerce:

• Most platforms (Shopify, WooCommerce, BigCommerce) have built-in or plugin options
• Look for “abandoned cart recovery” in your app store
• Takes 30-60 minutes to configure

For Service Businesses:

• Use your CRM or email tool (HubSpot, ActiveCampaign, Mailchimp)
• Tag proposals as “sent” and trigger sequence if no response in 2 hours
• Can also be done manually for first week if needed

Timeline:

• Hours 1-3: Set up automation
• Hour 4: Test it yourself
• Ongoing: Runs automatically forever

Expected Result: Industry standard is 10-15% recovery rate. If you have 20 abandoned carts worth $100 each this month, that’s $200-300 you just recovered automatically.

The Reality Check

Will all seven of these work for your specific business? Probably not.

Will 4-5 of them work? Absolutely.

The goal isn’t to execute these steps perfectly, but to just execute.

Pick the 3 that feel most relevant to your business model and get them done in the next 48 hours.

Then pick 2 more next week.

One month from now, these won’t be “hacks you tried once.” They’ll be systems that run in the background generating revenue while you sleep.

That’s how you go from doing the same revenue every month to actually growing.

Now go make it happen.

Stuck on where to go next?

Out of the hundreds of businesses we’ve consulted in the last year, the number one question we get is… “what do you think?”

What channels? What ads? What targeting? What campaigns? What copy? What strategy?

There’s so many infinite options for how businesses grow, but there’s only one secret sauce for yours. And if you need help finding it, we want to help. Ask us.