let’s connect
Contacts are coming in, sequences are firing, and calendar bookings are coming in.
Someone on your team is about to get on a 30-minute call knowing almost nothing about who's on the other end. That's what's happening in most sales teams right now.
What the Data Shows
Sales reps spend just 40% of their week actually selling, with the majority of their time consumed by deal management, data entry, and research. ( Salesforce) The rest goes to admin and pre-call preparation. Mostly that last one. The LinkedIn digging, the company news search, the scanning for anything that makes the conversation feel less cold. And when there isn't time? Reps go in anyway.
The Part That Loses Deals
Gong analyzed 30,000+ prospecting emails across 250+ companies and found that 87% of buyers say the sales emails they receive don't address a relevant challenge facing their organization. ( Gong) When a contact lands in your CRM, you get a name, an email, maybe a job title. That's the full picture. What their company is dealing with, what's changed since last quarter, why they might actually care about what you sell: a rep who wants any of that has to go find it themselves. The emails feel generic because the research is completely absent.
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Where Deals Quietly Die
This is the window where most pipelines lose ground. A contact enters your CRM. A sequence fires. A rep gets a notification. If they're serious, they spend 20 minutes building context from scratch. If they're not? They go in cold, say something generic, and wonder why the reply rate is low. B2B contact data decays between 22.5% and 70% annually depending on the field. ( ZoomInfo) Job titles change, companies pivot, and funding rounds close. The contact from 90 days ago might be a completely different conversation today. The pipeline just shows the status as open.
What We Built for This
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Lead Intelligence is a HubSpot app we built at 2POINT for exactly this problem. When a new contact is created in your HubSpot, it fires automatically. Within 60 to 90 seconds, an AI-researched brief lands directly as a note on that contact record. Company background. Recent news. Likely challenges based on role and industry. Context your rep can read in two minutes before they pick up the phone. The brief is there before the rep even opens their calendar. Your reps go into every first call knowing everything about the brand and person.
What to Do This Week
- Pull up your last 10 HubSpot contacts. See what's actually populated. A name and a company name isn't intelligence.
- Ask your reps honestly: how long does pre-call research take, and does it happen consistently on every deal?
- Connect Lead Intelligence and let it run for 30 days. See what it surfaces on contacts your team would have approached blind.
The CRM was always supposed to be the foundation. The intelligence about the people in it is what most teams skip. That gap between contact created and first meaningful conversation is where deals close or quietly fall off the board. Are your reps walking into it with something?
Do your reps go into first calls with a name in the calendar and fifteen browser tabs?
Lead Intelligence connects to HubSpot and builds an AI-researched brief on every new contact, automatically, before the first outreach.
Webuilt it. We use it. Now it's available to any team running HubSpot.
