Digital Lab

There’s a thousand ways to make money in business…

But there is only one way that:

• Touts the highest ROI of any marketing channel
• Can be done with no advertising budget
• Doesn’t require new customers
• Works in every business

As one of the oldest formats of digital marketing, email logs higher ROI than any advertising medium and organic social media marketing.

It’s one of the strongest verticals your business can pursue, yet many leave it to be the last channel they attempt.

I’m going to share the top 3 ways our clients use email to make more revenue and how you can too.

1. Automated Email Sequencing

The absolute best “bang for your buck” you can get in marketing is by setting up automated email sequences that send customers down a pre-planned customer journey.

What makes these so great is that they:

1. Are set & forget
2. Run while you sleep
3. Run while you vacation
4. Run while you’re putting out fires
5. Cost next to nothing after you build them

This means you can build-once, benefit-forever.

A common use case would be an abandoned cart sequencefor an ecommerce brand.

Another would be a referral program onboarding series for a local service company.

Another would be a course or resource flow from a B2B company.

The possibilities are endless and the opportunity for residual profits is staggering.

This is in my opinion the #1 easiest way to make long term, profitable, repeat revenue.

2. Email Blasts

Email blasts (sometimes called “campaigns”) are one-time emails that you write and send for a specific initiative.

For example a:

• Limited time sale
• New product launch
• Company announcement
• System update
• Pricing change

These would all suffice as a great reason to send an eBlast to your customers.

This is probably the most common form of email marketing that companies try in the beginning.

After all, it’s easier to plan, write, and send one email than it is to do 10+ at a time.

This is the simplest/quickest way to get your next dollar with email.

3. Nurture Campaigns

While this mostly comes into play for service-based businesses and B2B, it has a place in every business.

The idea of a nurture campaign is to provide information related to the brand, educational or entertaining content, and to communicate beliefs/ideas with the reader.

This is an opportunity to make your company “sticky” in the customers mind.

They think of you when they think of this product or service category.

How could they think of anyone else when you are the one standing out in their inbox?

This would include concepts like:

• Courses
• Free resources
• Event campaigns
• Editorial newsletters
• Product education
• Case studies
• Industry news

To break the 4th wall a bit here, this email you’re reading now could be classified as a Nurture Campaign as this is part of our editorial newsletter “Digital Lab Saturdays”

The concept of nurturing might not sound as “flashy” as the other two types of email marketing, but it’s incredibly important.

You can only ask your customers to buy something so many times before your goodwill is completely eroded. This leads to less purchases and a worse brand reputation.

Nurture sequences help you balance the equation.

You are giving value back to the customer all the time, that way when you do make an offer… they have a familiarity and respect for you that they otherwise wouldn’t.

Are you using email marketing to grow your revenue in 2026?

If you’ve still been holding off on trying email marketing I guarantee you it’s a mistake you don’t want to continue this year.

Every dollar matters and email is the highest profit marketing channel you can use.