Digital Lab

Animation, The Future of Marketing

Every year marketing changes… Tactics and processes come in and out of style.

It’s one of the allures of the industry for professionals.

It’s also a source of pain for businesses globally.

Being the best is hard and it often means changing strategies and approaches constantly to stay ahead of the curve.

That brings me to animation, and why it’s in marketing everywhere (even if you didn’t notice).

How is Animation Used?

Animation shows up in every speck of professional marketing these days.

From websites to emails.

The easiest way to stand out against competitors is to riddle your marketing with animation.

Doing so instantly lifts you above the industry.

• Ads
• Apps
• Logos
• Emails
• Videos
• Articles
• Websites
• Social Posts
• Presentations
• Lead Magnets
• Landing Pages

Just open your favorite social media platforms, look at your favorite company’s websites, and check your favorite YouTube videos.

Everywhere you go, you’ll find animation.

Why is Animation a Gold Rush?

Traditionally animation work is expensive.

Great animators often cost 2-3x what a great designer will cost.

Even the software animators use is expensive.

So, historically only companies with large budgets could afford to animate.

Over the last year, we’ve done thousands of animation projects. After years of effort, we’ve finally built a process for affordable animation work. Now every company can afford to implement animation in their marketing.

Every website 2POINT builds includes a staggering amount of animation.

Projects like InfinixBio and Sports Fest are within the scope of most businesses.

If we’ve built this process, it won’t be long before the rest of the industry starts to catch up as well.

This means there is a golden window of opportunity for companies to animate early.

On average, we see animated websites:

• Engage 20-40% more visitors
• Generate 15-20% more traffic
• Convert 30-40% more prospects

The difference is dramatic.

The Alternative

Not every business is going to use animation.

Many will continue to do what they are doing today.

That doesn’t mean they won’t grow or can’t be successful.

What it does mean is they will be blending in with every other company doing what they’re doing.

The only differentiator they will have is the people within their team.

Great teams build great companies.

But great marketing builds empires (with or without the perfect team).

You don’t need jet fuel to fly, but you do to go to space.

Are you in the animation gold rush?

If you’re looking for an affordable way to bring your company to the forefront of your industry with animated marketing & websites, click the button below to see how we can get you there.