Digital Lab

You’re publishing. Maybe a lot.

Hundreds of articles. Consistent cadence. Good keywords. And it’s working. Traffic is climbing, indexing is fast, you’re showing up in places you weren’t before.

But ask yourself this: when ChatGPT answers a question in your industry, whose content does it cite?

When a journalist writes a roundup of the best resources in your space, whose guide do they link to?

When a prospect searches for the definitive answer on the topic you built your business around. Is your name on it?

For most brands, the answer is no.

And that gap is getting more expensive every day.

The Authority Layer

AIObot is built for coverage.

500+ optimized articles per month. Broad keyword reach. Constant indexing. Content that compounds over time and builds visibility across hundreds of keywords.

It works. We’ve seen clients 10x their traffic. We’ve seen months of declining visibility reverse in weeks.

Lexicon is what you add when you’re ready to go beyond showing up everywhere and start owning your most important topics completely.

Introducing Lexicon

Lexicon is 2POINT’s premium content AI.

With it we can research, write, and produce the long-form, expert-attributed guides that define categories. The ones that rank, get cited by AI, and earn links for years.

Where AIObot publishes hundreds of articles per month, Lexicon builds one or two pieces that everyone else links back to.

Here’s what a Lexicon guide includes:

• Named expert authorship, attributed to a real person with real credentials in your space
• 15,000 to 20,000 words of deep, sourced research, at a length professional copywriters charge $3,000 to $15,000 for
• 30-50 credible sources researched and digested before a single word is written
• Original data and proprietary callouts, the kind that journalists and AI models actually reference
• Custom branded imagery designed for each section
• Internal linking architecture built to flow authority across your site
• AI citation optimization, structured so ChatGPT, Claude, and Google surface your content in recommendations
• Full approval flow, reviewed internally by us, reviewed by you, published when you’re ready

Why AI Citation Is the New Backlink

A year ago, ranking in Google was the goal.

That’s still important. But there’s a second game being played now, and most brands don’t even know they’re losing it.

AI models like ChatGPT, Claude, and Gemini are answering questions that used to send people to Google. They’re recommending products, explaining industries, and citing sources.

The content AI models cite shares a common profile. Long-form. Expert-attributed. Data-rich. Structured for depth. The kind that reads like the smartest person in the industry wrote it.

That’s exactly what Lexicon builds.

Our ChatGPT Advertising Guide hit the #1 ranking five days after publishing. Our AI SEO guide, our Brand Management guide, our Facebook Advertising guide. All built using the Lexicon process, all on our own domain.

We use it for ourselves. We’ll build it for yours.

The Authorship Model

The best content in any industry is attributed to people, not brands.

Here’s how it works: your internal subject matter expert provides the perspective and first-hand knowledge that only comes from being inside your industry. 2POINT does the research, writing, structure, and production. Your expert reviews, refines, and signs off under their name.

The result reads like the smartest person at your company wrote it. Because they did. Just faster, and without losing two months of their time to do it.

AIObot + Lexicon: The Full Strategy

These products were built to work together.

AIObot fills your site with content. Lexicon gives that content something to link back to.

AIObot builds breadth. Lexicon builds authority. Breadth gets you indexed everywhere. Authority signals to Google and to AI that your domain owns the topic.

Running both is the full content strategy. But neither requires the other.

The Price

$1,000 per guide. No packages. No minimums.

Publish one a month or one a week. The pace is yours. Every guide includes research, writing, editorial review, branded imagery, internal linking, and publishing.

Most clients publish two to four per month to build a body of authority content quickly.

Your Category Already Has a Definitive Guide

Someone owns the authoritative resource on the topic your buyers are searching for.

If it’s not you, it’s working against you every single day, in search rankings, in AI recommendations, and in the minds of prospects who find your competitor’s name when they go looking for answers.

Lexicon changes that.

Ready to be seen as the expert you are?

Hit the button below to see if Lexicon is right for you and your business.