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The traditional agency model runs on volume.
- Same process
- Same creative approach
- Same strategy, applied across as many clients as the books can carry
It's a rational way to run an agency business (profit-first mindset).
However, it produces below-average results for the brands working with them.
If you have sat in an agency relationship and felt like you were handed a template rather than a strategy built around your business, you probably were.
How We Work (Our Methodology)
Before we run a campaign for anyone, we do work that most agencies skip entirely.
We start with positioning:
- Who is your ideal customer?
- How do we excite them about you?
- What makes you the obvious choice?
This work creates a foundation for everything an agency is meant to build upon.
From there we build the marketing model.
Every channel mapped against real objectives, projects compared across every available channel to make sure your investments are going in the right places.
Then we execute.
CMO-level marketers across every channel:
- AI
- Search
- Content
- Creative
- Advertising
You get our best and brightest (respected executives).
These three things only hold up as a system.
Skip the first and the model is built on poor assumptions.
Skip the model and you're likely to land a worse ROI on your marketing campaigns.
Let Me Tell You a Story...
A liquor brand came to us after interviewing 14 agencies.
We spent the first few weeks on positioning.
Figured out exactly who their consumer was, built the brand architecture around that, and mapped out how the channels would work together before anyone touched a campaign.
It came down to two agencies, us and a well known 'big guy'.
They ended up signing with the other agency.
Bigger team, lower price point, a flashy sales process with a senior agency leader.
Four months later they called us back.
What they described was a nightmare for their business and the investment they made:
Fresh college graduates with zero experience had taken over their account immediately.
Response times stretched to weeks.
The creative was generic, nothing specific to their brand or their market. They got the same playbook that agency was running across all of their other clients.
They signed with us, but now the past agency had made them nervous and skeptical of agencies.
We got to work (with their launch calendar now 4 months behind).
It didn't take long for them to realize they were in the right place.
Over the next 12 months we:
- Launched a new website
- Built the brand architecture the old team didn't even bother to setup
- Produced 200+ marketing assets across social, ads, site, and partner networks
- Sold tens of thousands of bottles fresh from launch
- Landed several hundred distribution points in Southern California
Most people don't realize how bad the traditional model is.
And unfortunately don't know what good looks like.
But trust me; when you know, you know.
Is growing your business easy?
Of course not... if there's even a shred of you that thinks things could be better, hit this button.
We've spent the last two decades putting together a world class team of experts that can help unlock the potential of your business.
Click the button.
