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San Diego History Center
5 minute read
Telling San Diego's story since 1928, the (Balboa Park) San Diego History Center — the only one of its kind — is a steward of the city's vibrant cultural heritage. This history center uses a beautiful blend of archival storytelling and modern technologies to retrace the city's tale as it happened.
For its online and physical archives, exhibitions, and programs, the San Diego History Center uses 2POINT and its skills in graphic design, social media, eBlasts and paid search to connect hundreds of thousands of people locally and around the world to pieces of history that shaped the city.
Lacking essential expertise and using different in-house and agency service providers to manage the different parts of its marketing impacted the institute's execution capability.
“They had a marketing manager who also was tasked with social and eBlasts plus a million other things and they had been working with an underperforming unlimited design subscription company, another agency running the google grants, another team who sometimes would answer and help them on our website and overall it was a mess and they were not impressed.” – Jon Dubensky at 2POINT.
It was around this time that San Diego History Center found 2POINT through a chance one-to-one email the agency sent to the President and CEO, Bill Lawrence and the rest is HISTORY.
2POINT started off with an overall brand audit to identify how the institution could re-emphasize its branding — both across its digital presence and in its offline, in-person engagements.
2POINT then took over the center’s digital strategy and execution – including managing and handling all design needs, website edits and hosting. 2POINT also worked on the center’s Google ad grant budget (PPC advertising), social media marketing, and email outreach.
By engaging 2POINT for all its digital needs, SDHC saw significant savings.
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